---
title: "Trend — black candles - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/black-candles/trend"
last_updated: "2026-07-31T13:16:46.904Z"
locale: en
meta:
  description: "Niche score 47/100 · £68K/yr market · 186K searches/yr · £7.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £68K/yr market · 186K searches/yr · £7.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — black candles - Flapen"
---

# **black candles**

**Skip it**

Prices mostly outside the sweet spot ($2.61–$14.01) — this niche doesn't clear our bar today.

Market size 17Growth 10Conversion 58Competition 57Returns 96Price range 0Avg price 21Brand share 69Review moat 62Quality gap 75

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,018.12**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£7.39**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£68K**

£68K/yr · 186K searches

**Growth**

**Bad****-29.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.61–£14.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100