---
title: "Black Candles — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/black-candles"
last_updated: "2026-07-31T10:34:58.428Z"
locale: en
meta:
description: "Niche score 47/100 · £68K/yr market · 186K searches/yr · £7.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £68K/yr market · 186K searches/yr · £7.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Candles — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **black candles**
**Skip it**
Prices mostly outside the sweet spot ($2.61–$14.01) — this niche doesn't clear our bar today.
Market size 17Growth 10Conversion 58Competition 57Returns 96Price range 0Avg price 21Brand share 69Review moat 62Quality gap 75
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,018.12**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£7.39**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£68K**
£68K/yr · 186K searches
**Growth**
**Bad****-29.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.61–£14.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black candles is a £68K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black candles market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£74K–£92K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#154**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **17.9%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**85**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 94%
**Open market**
**30%**
- Spaas21% - Grindstore18% - Ancient Wisdom11% - QHSXMQ8% - Tobeape6% - LFBEST6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.1% search growth over the last 90 days.
7K5KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/black-candles/trend)
## **Top black candles search terms**
- **black candles**100K/yr-32.5%5.6% conv. - **black candle**43K/yr-20.1%3.5% conv. - **black pillar candles**12K/yr-33.4%3.1% conv. - **black candlesticks**14K/yr-38.3%2.3% conv. - **black and white candles**5K/yr-19.6%0.6% conv. - **black taper candles**5K/yr-9.9%3.1% conv. - **black dinner candles**5K/yr-36.5%5.2% conv. - **black candle sticks**3K/yr-32.8%2.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/black-candles/search-terms)
## **Top black candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£7K15%£10K20%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 Magic Candles with Protection 10 cm Black**Grindstore**£4.95**4.5★3,144 rev](https://www.amazon.co.uk/dp/B07N6JPNQ7) [2**Magic Candles - 12 Black Candles for Manifestation - CANDLE - Modern Round All Season 12 Wicks - Manifestation Rituals Spiritual Practices - 12.0 count**Ancient Wisdom**£5.87**4.0★18 rev](https://www.amazon.co.uk/dp/B0CLHJ2R32) [3**Spaas Rustic Pillar Candle 70/95 mm 35h Black**Spaas**£3.29**4.4★1,735 rev](https://www.amazon.co.uk/dp/B091DPSN49) [4**24 Pack Black Candles 6.3 Spell Chime Candles Burning for Up to 90 Minutes**QHSXMQ**£5.93**4.8★6 rev](https://www.amazon.co.uk/dp/B0G58X6SBD) [5**Spaas Rustic Pillar Candle 100/130 mm 95h Black**Spaas**£3.65**4.3★337 rev](https://www.amazon.co.uk/dp/B091DRLJYQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24 Pack Black Candles 6.3 Spell Chime Candles Burning for Up to 90 Minutes**QHSXMQ**£5.93**6 rev7mo ago](https://www.amazon.co.uk/dp/B0G58X6SBD) [**Taper Dinner Candles 50 Pack Black Non-Drip Table Candlesticks Unscented 7-Hour Burn Time Paraffin Wax with Cotton Wicks Long-Burning Tapered Candles**Ledivion**£13.86**147 rev7mo ago](https://www.amazon.co.uk/dp/B0G514S162) [**LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle**LIVEN**£7.68**164 rev8mo ago](https://www.amazon.co.uk/dp/B0G1JQ4RG9) [**12 Pcs Black Birthday Candles Long Thin Cake Candles with Holders - Black Birthday Candles for Cakes Party Decorations Wedding Anniversary Baby Shower**TAIXING**£3.23**11 rev10mo ago](https://www.amazon.co.uk/dp/B0FQP2F4RG) [**10 Black Candles Black Tapered Candles Set of 4 Halloween Candle Unscented Non-Drip Dinner Candle for Weddings Christmas Birthday Party Decoration**Bolosa**£6.52**37 rev11mo ago](https://www.amazon.co.uk/dp/B0FMN8L6G5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 Pack Black Candles 6.3 Spell Chime Candles Burning for Up to 90 Minutes**QHSXMQ**£5.93**4.8★**▲ 379%**](https://www.amazon.co.uk/dp/B0G58X6SBD) [**Waxcanpy Scented Candles for Men Soy Candle Gift Set Soy Candle Gifts for Men & Women 2 Pack Aromatherapy Candle Gift Set for Relaxing Stress Relief & Home Decor**Waxcanpy**£9.55**4.3★**▲ 187%**](https://www.amazon.co.uk/dp/B0FJFLHKXR) [**LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle**LIVEN**£7.68**4.4★**▲ 157%**](https://www.amazon.co.uk/dp/B0G1JQ4RG9) [**Magic Candles - 12 Black Candles for Manifestation - CANDLE - Modern Round All Season 12 Wicks - Manifestation Rituals Spiritual Practices - 12.0 count**Ancient Wisdom**£5.87**4.0★**▲ 132%**](https://www.amazon.co.uk/dp/B0CLHJ2R32) [**Glitter Black Birthday Candles for Cakes 12 Count Long Thin Black Birthday Candles Candles with Holders for Thin Cup Cake Baby Shower Cake Wedding Party Decoration**LFBEST**£3.29**4.5★**▲ 81%**](https://www.amazon.co.uk/dp/B0F47ZG6JY)
**~~View all trending →~~**
## **What buyers say about black candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**21%
*“Really nice candles”*
**Value For Money**16%
*“Great value for money”*
**Size-Overall**12%
*“Great size”*
**Smell**12%
*“Lovely scent candles”*
**Quality-Overall**11%
*“Good product, as described”*
**Advertised Vs Actual Product**8%
*“They are accurately described”*
**Color**5%
*“Excellent bright colours and burn steadily”*
**Design-Overall**4%
*“Nice design”*
**Fun/Entertainment Experience**3%
*“Mystical”*
**Gifting Purpose**1%
*“Great gift”*
### **What buyers complain about **
**Size-Overall**20%
*“It also doesnt fit in my holder”*
**Color**17%
*“Wrong colour”*
**Value For Money**11%
*“Not worth the money”*
**Flammable**11%
*“so a lot of burnable wax just thrown in the bin”*
**Thickness**7%
*“Really thin”*
**Shape/Style**7%
*“Bent and out of shape”*
**Smell**7%
*“The scent is too subtle for my taste”*
**Strength**4%
*“Flimsy”*
**Advertised Vs Actual Product**2%
*“Product description states they fit most candle holders, but this is not the case”*
### **Top return reasons **
**Size-Overall**62%
**Color**7%
**Quality-Overall**6%
**Defective Material/Parts**6%
**Gifting Purpose**4%
**Thin**4%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Paint Quality**1%
**Smell**1%
## **Common questions**
- **Is black candles profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the black candles niche?**
- 19 brands and 85 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in black candles?**
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 0.8%.
- **When does demand for black candles peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the black candles niche?**
- Listings span £2.61–£14.01; the average listing price is £7.39 (sweet spot $15–$100). The average incumbent carries 1,018 reviews — the moat a new listing must climb.
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