---
title: "Bite and Sting Relief — £941K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/bite-and-sting-relief"
last_updated: "2026-07-31T06:34:44.309Z"
locale: en
meta:
description: "Niche score 58/100 · £941K/yr market · 650K searches/yr · £7.78 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £941K/yr market · 650K searches/yr · £7.78 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Bite and Sting Relief — £941K/yr Amazon UK Niche (2026) - Flapen"
---
# **bite and sting relief**
**Launch it**
A $941K/yr market growing +316.4% this quarter with returns at 0.1% — clears our launch bar.
Market size 77Growth 100Conversion 99Competition 9Returns 100Price range 30Avg price 22Brand share 27Review moat 22Quality gap 35
**Growth**
**Incredible****+316.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£941K**
£941K/yr · 650K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.70–£20.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****8,607.63**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.78**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, bite and sting relief is a £941K/yr Amazon United Kingdom market (650K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 58/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bite and sting relief market data**
- **Units sold / yr**
- **125K–150K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£973K–£1.2M**
- units × avg price
- **Conversion rate**
- **18.6%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**96**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**7%**
- Anthisan64% - APHY ENTERPRISES8% - Skincalm8% - Pinewood4% - Savlon4% - Ayarh4% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +316.4% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 15.9×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/bite-and-sting-relief/trend)
## **Top bite and sting relief search terms**
- **insect bite relief**80K/yr+495.1%13.0% conv. - **mosquito bite relief**94K/yr+389.8%9.9% conv. - **bite cream**73K/yr+373.2%17.6% conv. - **bite and sting relief**75K/yr+474.6%14.1% conv. - **antihistamine cream**90K/yr+101.0%14.2% conv. - **anthisan bite & sting cream**57K/yr+322.8%28.2% conv. - **insect bite cream**35K/yr+410.3%17.7% conv. - **anthisan**30K/yr+249.4%22.5% conv. - **anthisan cream**23K/yr+216.4%26.9% conv. - **bite relief**18K/yr+513.1%9.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/bite-and-sting-relief/search-terms)
## **Top bite and sting relief products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£188K40%£376K60%£565K80%£753K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anthisan Bite & Sting Cream Relief from insect bites stings & stinging nettle rash 20 g ( Pack of 1)**Anthisan**£3.29**4.6★17,606 rev](https://www.amazon.co.uk/dp/B00U375M94) [2**AfterBite Classic Insect Bite Relief Pen 2 Pack (14ml) | Fast Itch & Sting Relief for Mosquito Midge Wasp & Bug Bites | Travel-Friendly First Aid Treatment for Adults & Kids**APHY ENTERPRISES**£7.41**4.5★465 rev](https://www.amazon.co.uk/dp/B0F8PF4VBW) [3**Skincalm Bite and Sting Relief 1% Cream 10g**Skincalm**£2.70**4.5★1,362 rev](https://www.amazon.co.uk/dp/B0BDL3WB9G) [4**Pinewoods Bite & Stings Relief Cream - Hydrocortisone 1% w/w (1 x 10g Tube)**Pinewood**£3.29**4.6★5,280 rev](https://www.amazon.co.uk/dp/B08575WFRH) [5**Savlon Bites & Stings Gel Soothes and Relieves Itching & Irritation of Insect Bites & Nettle Stings Helps Protect Against Infection Outdoors & Travel First Aid (1 pack)**Savlon**£3.50**4.5★330 rev](https://www.amazon.co.uk/dp/B001E17FFW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AfterBite Classic Insect Bite Relief Pen 2 Pack (14ml) | Fast Itch & Sting Relief for Mosquito Midge Wasp & Bug Bites | Travel-Friendly First Aid Treatment for Adults & Kids**APHY ENTERPRISES**£7.41**465 rev1y ago](https://www.amazon.co.uk/dp/B0F8PF4VBW) [**heat it - Smartphone-Powered Insect Bite Healer - Chemical-Free Relief from Itching & Pain just with Concentrated Heat - for iPhone 15/16/17 & Android (USB-C)**heat it**£20.31**4,389 rev2y ago](https://www.amazon.co.uk/dp/B0D26GWWD1) [**Skincalm Bite and Sting Relief 1% Cream 10g**Skincalm**£2.70**1,362 rev4y ago](https://www.amazon.co.uk/dp/B0BDL3WB9G) [**Mosquito Bite Relief Fast Acting Helps Reduce Itch Soothes Swelling and Inflammation. A Chemical Free Light Weight Pocket Size and Travel Freely Device. Made in EU.**Ayarh**£4.97**817 rev4y ago](https://www.amazon.co.uk/dp/B09C44DYYY) [**Beurer BiteX Original Insect Bite Healer BR 60 bite healer heat pen for the treatment of insect bites and stings electric bite healer holiday gadget relieves itching**Beurer**£16.76**38,612 rev6y ago](https://www.amazon.co.uk/dp/B089GRH43R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Savlon Bites & Stings Gel Soothes and Relieves Itching & Irritation of Insect Bites & Nettle Stings Helps Protect Against Infection Outdoors & Travel First Aid (1 pack)**Savlon**£3.50**4.5★**▲ 47%**](https://www.amazon.co.uk/dp/B001E17FFW) [**heat it - Smartphone-Powered Insect Bite Healer - Chemical-Free Relief from Itching & Pain just with Concentrated Heat - for iPhone 15/16/17 & Android (USB-C)**heat it**£20.31**4.8★**▲ 22%**](https://www.amazon.co.uk/dp/B0D26GWWD1) [**AfterBite Classic Insect Bite Relief Pen 2 Pack (14ml) | Fast Itch & Sting Relief for Mosquito Midge Wasp & Bug Bites | Travel-Friendly First Aid Treatment for Adults & Kids**APHY ENTERPRISES**£7.41**4.5★**— 6%**](https://www.amazon.co.uk/dp/B0F8PF4VBW) [**Anthisan Bite & Sting Cream Relief from insect bites stings & stinging nettle rash 20 g ( Pack of 1)**Anthisan**£3.29**4.6★**— 3%**](https://www.amazon.co.uk/dp/B00U375M94) [**Skincalm Bite and Sting Relief 1% Cream 10g**Skincalm**£2.70**4.5★**— 4%**](https://www.amazon.co.uk/dp/B0BDL3WB9G)
**~~View all trending →~~**
## **What buyers say about bite and sting relief**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Itch Relief**19%
*“Stopped the itching”*
**Allergies**13%
*“Excellent for irritation”*
**Quality-Overall**9%
*“Excellent cream”*
**Efficiency**9%
*“Works well”*
**Advertised Vs Actual Product**8%
*“Great product does what it says”*
**Value For Money**7%
*“Good value for money”*
**Ease Of Use**5%
*“easy to use”*
**Pest/Insect Control**4%
*“they are very effective for relief of insect bites”*
**Soothing Effect**3%
*“calms the area”*
**Inflammation**2%
*“helps reduce the swelling”*
### **What buyers complain about **
**Allergies**16%
*“Skin reaction”*
**Pest/Insect Control**8%
*“Mosquito bites and no relief”*
**Itch Relief**7%
*“Felt a reduction in itch pretty immediately”*
**Functionality-Overall**7%
*“Doesnt work”*
**Ease Of Use**5%
*“Its taking its time to work”*
**Smell**5%
*“The smell isn't the best”*
**Value For Money**4%
*“a little expensive”*
**Inflammation**4%
*“Does not work on infected bites”*
**Heating**3%
*“not working heat wise”*
**Battery Life**2%
*“it drains your battery”*
### **Top return reasons **
**Functionality-Overall**34%
**Heating**12%
**Compatibility-Overall**10%
**Size-Overall**4%
**Connectivity-Overall**4%
**Ease Of Use**4%
**Value For Money**3%
**Durability**3%
**Quality-Overall**3%
**Software/Application**3%
## **Common questions**
- **Is bite and sting relief profitable to sell on Amazon United Kingdom?**
- The niche generates £941K/yr across 8 tracked products. 90-day search growth is +316.4%. Flapen's verdict: Launch it (58/100).
- **How competitive is the bite and sting relief niche?**
- 8 brands and 96 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in bite and sting relief?**
- Top complaints mined from reviews: Allergies, Pest/Insect Control, Itch Relief. The return rate is 0.1%.
- **When does demand for bite and sting relief peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 15.9× the quietest.
- **What does it cost to enter the bite and sting relief niche?**
- Listings span £2.70–£20.31; the average listing price is £7.78 (sweet spot $15–$100). The average incumbent carries 8,608 reviews — the moat a new listing must climb.
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