---
title: "Biotin — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/biotin"
last_updated: "2026-07-31T08:56:50.328Z"
locale: en
meta:
description: "Niche score 42/100 · £1.3M/yr market · 1.0M searches/yr · £7.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £1.3M/yr market · 1.0M searches/yr · £7.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Biotin — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **biotin**
**Skip it**
Prices mostly outside the sweet spot ($5.66–$10.43) — this niche doesn't clear our bar today.
Market size 83Growth 12Conversion 98Competition 5Returns 100Price range 0Avg price 21Brand share 7Review moat 24Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.3M**
£1.3M/yr · 1.0M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,275.43**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.66**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-25.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£5.66–£10.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, biotin is a £1.3M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biotin market data**
- **Units sold / yr**
- **150K–200K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **£1.1M–£1.5M**
- units × avg price
- **Conversion rate**
- **16.6%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Nutrition Geeks57% - WeightWorld17% - NEW LEAF PRODUCTS11% - Incite Nutrition7% - Solgar5% - EVO NUTRITION3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.5% search growth over the last 90 days.
25K15KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/biotin/trend)
## **Top biotin search terms**
- **biotin**537K/yr-24.4%14.9% conv. - **biotin hair growth**247K/yr-26.8%14.1% conv. - **biotin and collagen supplements**72K/yr-16.9%9.2% conv. - **biotin tablets**62K/yr-30.1%12.8% conv. - **biotin supplements**17K/yr-54.0%8.7% conv. - **vitamin b7**8K/yr-19.0%7.1% conv. - **biotin hair vitamins**7K/yr-40.6%7.4% conv. - **biotin for nails**6K/yr-12.3%7.9% conv. - **biotin high strength**5K/yr+19.7%5.2% conv. - **biotin for hair**8K/yr-24.3%6.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/biotin/search-terms)
## **Top biotin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£193K30%£386K45%£579K60%£772K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)**Nutrition Geeks**£5.66**4.4★12,621 rev](https://www.amazon.co.uk/dp/B08XBGJMK3) [2**Biotin Tablets - 365 Vegan Tablets - 1 Year Supply - 1 Tablet per Day**WeightWorld**£8.09**4.5★8,488 rev](https://www.amazon.co.uk/dp/B0817WBXKF) [3**Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Beauty Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf**NEW LEAF PRODUCTS**£7.13**4.5★3,465 rev](https://www.amazon.co.uk/dp/B08VWCHZYF) [4**Incite Nutrition Biotin Hair Growth Support Supplement 12 000mcg - 400 Tiny 6mm Tablets (Full Year Plus Supply) - for Men & Women**Incite Nutrition**£7.43**4.3★6,002 rev](https://www.amazon.co.uk/dp/B09LVN8B87) [5**Solgar Biotin 5000 mcg Vegetable Capsules - High Strength Formula - Supports Hair Growth Glowing Skin Energy & Vitality - Health Supplement - Sugar Free - Suitable for Vegans - Pack of 50**Solgar**£10.43**4.6★4,633 rev](https://www.amazon.co.uk/dp/B000CQ56JC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Biotin Max with Zinc & Selenium | High Strength Vitamins & Minerals to Support Hair Skin & Nail Health | Vegan Food Supplement Complex | 400 Tablets for a 13 Month Supply | UK Made by EVO Nutrition**EVO NUTRITION**£7.61**313 rev3y ago](https://www.amazon.co.uk/dp/B0CBNMJHWH) [**Biotin Hair Growth Supplement - 1 Year Supply High Strength 10 000mcg**Nutrition Geeks**£7.26**1,406 rev3y ago](https://www.amazon.co.uk/dp/B0BG38GXH5) [**Incite Nutrition Biotin Hair Growth Support Supplement 12 000mcg - 400 Tiny 6mm Tablets (Full Year Plus Supply) - for Men & Women**Incite Nutrition**£7.43**6,002 rev4y ago](https://www.amazon.co.uk/dp/B09LVN8B87) [**Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)**Nutrition Geeks**£5.66**12,621 rev5y ago](https://www.amazon.co.uk/dp/B08XBGJMK3) [**Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Beauty Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf**NEW LEAF PRODUCTS**£7.13**3,465 rev5y ago](https://www.amazon.co.uk/dp/B08VWCHZYF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Biotin Max with Zinc & Selenium | High Strength Vitamins & Minerals to Support Hair Skin & Nail Health | Vegan Food Supplement Complex | 400 Tablets for a 13 Month Supply | UK Made by EVO Nutrition**EVO NUTRITION**£7.61**4.7★**▲ 46%**](https://www.amazon.co.uk/dp/B0CBNMJHWH) [**Incite Nutrition Biotin Hair Growth Support Supplement 12 000mcg - 400 Tiny 6mm Tablets (Full Year Plus Supply) - for Men & Women**Incite Nutrition**£7.43**4.3★**▲ 41%**](https://www.amazon.co.uk/dp/B09LVN8B87) [**Solgar Biotin 5000 mcg Vegetable Capsules - High Strength Formula - Supports Hair Growth Glowing Skin Energy & Vitality - Health Supplement - Sugar Free - Suitable for Vegans - Pack of 50**Solgar**£10.43**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B000CQ56JC) [**Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Beauty Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf**NEW LEAF PRODUCTS**£7.13**4.5★**— 9%**](https://www.amazon.co.uk/dp/B08VWCHZYF) [**Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)**Nutrition Geeks**£5.66**4.4★**— 3%**](https://www.amazon.co.uk/dp/B08XBGJMK3)
**~~View all trending →~~**
## **What buyers say about biotin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**24%
*“Hair growth improvement”*
**Quality-Overall**17%
*“Great product, delivers on results”*
**Value For Money**14%
*“Good value for money”*
**Ease Of Chewing/Swallowing**8%
*“Easy to swallow”*
**Vitamin**5%
*“Vitamins, easy to swallow good amount of supply”*
**Ease Of Use**5%
*“easy to use”*
**Advertised Vs Actual Product**4%
*“As described and great value for money”*
**Efficiency**2%
*“It works it's really good it's helped me a lot”*
**Thickness**2%
*“Helped with my hair thinning in menopause”*
**Side Effects**1%
*“I saw no effects for a while”*
### **What buyers complain about **
**Functionality-Overall**15%
*“Havent worked for me”*
**Dosage**6%
*“your body will not absorb the amount you think it is in the daily dose”*
**Hair Related**6%
*“Just a shame they didn't work for hair or nail health”*
**Size-Overall**5%
*“Theyre also tiny”*
**Hair Growth**5%
*“Although I didn't see a change in hair growth”*
**Thickness**5%
*“Hair has come a bit thicker”*
**Allergies**5%
*“.after taking it for 2 days my lower legs were swelling up and became very itchy and red”*
**Vitamin**4%
*“Its not good for someone who just started taking these vitamins”*
**Value For Money**3%
*“I spent money”*
**Side Effects**3%
*“Not sure about these as they made me ill”*
## **Common questions**
- **Is biotin profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 7 tracked products. 90-day search growth is -25.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the biotin niche?**
- 6 brands and 14 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in biotin?**
- Top complaints mined from reviews: Functionality-Overall, Dosage, Hair Related. The return rate is 0.1%.
- **When does demand for biotin peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the biotin niche?**
- Listings span £5.66–£10.43; the average listing price is £7.66 (sweet spot $15–$100). The average incumbent carries 5,275 reviews — the moat a new listing must climb.
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