---
title: "Biotin Gummies — £109K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/biotin-gummies"
last_updated: "2026-07-31T09:46:29.922Z"
locale: en
meta:
description: "Niche score 43/100 · £109K/yr market · 82K searches/yr · £9.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £109K/yr market · 82K searches/yr · £9.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Biotin Gummies — £109K/yr Amazon UK Niche (2026) - Flapen"
---
# **biotin gummies**
**Skip it**
Soft demand (-30.3% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 10Conversion 96Competition 20Returns 100Price range 14Avg price 32Brand share 48Review moat 39Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,551.38**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.86**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£109K**
£109K/yr · 82K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£5.25–£16.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-30.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, biotin gummies is a £109K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biotin gummies market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£99K–£123K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**19%**
- Horbäach27% - WeightWorld21% - Nutrition Geeks12% - NutriVolv10% - Wellgard6% - Balance Lifestyle5%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -30.3% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25 seasonDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/biotin-gummies/trend)
## **Top biotin gummies search terms**
- **biotin gummies**71K/yr-29.6%11.6% conv. - **biotin hair growth gummies**7K/yr-37.9%13.0% conv. - **biotin gummies hair growth**4K/yr-27.8%11.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/biotin-gummies/search-terms)
## **Top biotin gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£33K40%£44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biotin Hair Growth Gummies 10 000mcg | 90 Count | High Strength Biotin (Vitamin B7) for Hair and Skin Health | Natural Strawberry Flavour | Vegan Supplement | By Horbaach**Horbäach**£8.34**4.5★1,058 rev](https://www.amazon.co.uk/dp/B094VZ9QSB) [2**Biotin Gummies - 120 Chewable Gummies - Natural Mixed Berry Flavour**WeightWorld**£12.24**4.4★5,357 rev](https://www.amazon.co.uk/dp/B07MBPZXXV) [3**Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)**Nutrition Geeks**£5.66**4.4★12,621 rev](https://www.amazon.co.uk/dp/B08XBGJMK3) [4**Biotin Gummies 10 000mcg | 60 Vegan Gummies | 60 Day Supply | for Hair Growth & Skin & Nails Health | Natural Peach Flavour | Vitamin B7 Gummies | Gelatine Free | Sugar Free | Non-GMO | by NutriVolv**NutriVolv**£5.39**4.4★121 rev](https://www.amazon.co.uk/dp/B0F8KCZJZR) [5**Wellgard Biohair Gummies Biotin Hair Growth Vegan Biotin Gummies Wellgard Hair Vitamins 2 Months Supply**Wellgard**£7.89**4.5★317 rev](https://www.amazon.co.uk/dp/B0BFJ4RDZT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Biotin Gummies 10 000mcg 60 Vegan Gummies with 7 Essential Vitamins for Hair Skin & Nails Support Strawberry Flavour Biotin Supplement Non-GMO Gluten-Free (Strawberry)**Balance Lifestyle**£8.52**20 rev3mo ago](https://www.amazon.co.uk/dp/B0GHSKLY4G) [**Biotin Hair Growth Gummies 10 000mcg | 120 Count | High Strength Supplement for Hair and Skin Support | Strawberry Flavour | Vegan | By Carlyle**Carlyle**£11.53**45 rev1y ago](https://www.amazon.co.uk/dp/B0F9B9HSP6) [**Biotin Gummies 10 000mcg | 60 Vegan Gummies | 60 Day Supply | for Hair Growth & Skin & Nails Health | Natural Peach Flavour | Vitamin B7 Gummies | Gelatine Free | Sugar Free | Non-GMO | by NutriVolv**NutriVolv**£5.39**121 rev1y ago](https://www.amazon.co.uk/dp/B0F8KCZJZR) [**SOHM Biotin Gummies High Strength Biotin Gummies for Healthy Hair Skin and Nails -Includes Vitamin B12 B6 A C E D3 Multivitamin for Adults Men Women Adults -Vitamin Suppliments Vegetarian**SOHM ADDS LIFE TO LIVES**£5.25**12 rev1y ago](https://www.amazon.co.uk/dp/B0DG1QBTDS) [**Biotin Gummies 10 000g Hair Skin & Nails Vitamins Hair Growth Gummies for Women & Men Biotin Hair Vitamins Supplement Strawberry Hair Gummies Vegan 120 Gummies (2 Month Supply)**NutraChamps**£16.57**5,001 rev2y ago](https://www.amazon.co.uk/dp/B08VRC4JCB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Biotin Gummies 10 000mcg 60 Vegan Gummies with 7 Essential Vitamins for Hair Skin & Nails Support Strawberry Flavour Biotin Supplement Non-GMO Gluten-Free (Strawberry)**Balance Lifestyle**£8.52**4.3★**▲ 381%**](https://www.amazon.co.uk/dp/B0GHSKLY4G) [**SOHM Biotin Gummies High Strength Biotin Gummies for Healthy Hair Skin and Nails -Includes Vitamin B12 B6 A C E D3 Multivitamin for Adults Men Women Adults -Vitamin Suppliments Vegetarian**SOHM ADDS LIFE TO LIVES**£5.25**3.7★**▲ 156%**](https://www.amazon.co.uk/dp/B0DG1QBTDS) [**Wellgard Biohair Gummies Biotin Hair Growth Vegan Biotin Gummies Wellgard Hair Vitamins 2 Months Supply**Wellgard**£7.89**4.5★**▲ 72%**](https://www.amazon.co.uk/dp/B0BFJ4RDZT) [**Biotin Gummies 10 000g Hair Skin & Nails Vitamins Hair Growth Gummies for Women & Men Biotin Hair Vitamins Supplement Strawberry Hair Gummies Vegan 120 Gummies (2 Month Supply)**NutraChamps**£16.57**4.5★**▲ 48%**](https://www.amazon.co.uk/dp/B08VRC4JCB) [**Biotin Hair Growth Gummies 10 000mcg | 90 Count | High Strength Biotin (Vitamin B7) for Hair and Skin Health | Natural Strawberry Flavour | Vegan Supplement | By Horbaach**Horbäach**£8.34**4.5★**▲ 13%**](https://www.amazon.co.uk/dp/B094VZ9QSB)
**~~View all trending →~~**
## **What buyers say about biotin gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**24%
*“Helps your hair grow”*
**Quality-Overall**13%
*“Overall, a reliable, affordable supplement that delivers real results”*
**Value For Money**10%
*“Good value for money”*
**Taste-Overall**10%
*“Great taste”*
**Ease Of Chewing/Swallowing**8%
*“not too hard or overly chewy”*
**Vitamin**4%
*“Very good vitamins”*
**Ease Of Use**3%
*“easy to use”*
**Efficiency**3%
*“do work”*
**Thickness**3%
*“is looking a lot thicker”*
**Flavor**2%
*“Good flavour”*
### **What buyers complain about **
**Functionality-Overall**11%
*“Did not work”*
**Value For Money**7%
*“Waste of money”*
**Thickness**6%
*“Hair has come a bit thicker”*
**Hair Related**6%
*“Hair was thinning”*
**Size-Overall**4%
*“the were too big”*
**Dosage**4%
*“I only take 1 a day not 2”*
**Taste-Overall**3%
*“taste gross - super synthetic bubblegum taste”*
**Side Effects**3%
*“Not sure about these as they made me ill”*
**Nutritional Content**3%
*“When I looked into it I also noticed this level of biotin is really quite unnecessary”*
**Hair Growth**3%
*“Didnt notice hair growth”*
## **Common questions**
- **Is biotin gummies profitable to sell on Amazon United Kingdom?**
- The niche generates £109K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the biotin gummies niche?**
- 13 brands and 15 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in biotin gummies?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Thickness. The return rate is 0.1%.
- **When does demand for biotin gummies peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the biotin gummies niche?**
- Listings span £5.25–£16.57; the average listing price is £9.86 (sweet spot $15–$100). The average incumbent carries 2,551 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)