---
title: "Search terms — biotin and collagen supplements - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/biotin-and-collagen-supplements/search-terms"
last_updated: "2026-07-31T15:21:03.424Z"
locale: en
meta:
  description: "Niche score 43/100 · £138K/yr market · 117K searches/yr · £10.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £138K/yr market · 117K searches/yr · £10.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — biotin and collagen supplements - Flapen"
---

# **biotin and collagen supplements**

**Skip it**

Soft demand (-27.7% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 11Conversion 93Competition 18Returns 100Price range 36Avg price 35Brand share 45Review moat 25Quality gap 52

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£5.66–£20.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.15**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£138K**

£138K/yr · 117K searches

**Review moat**

**Bad****4,627.5**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-27.7%**

90-day search growth — must beat 0% to launch