---
title: "Bile Salts — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/bile-salts"
last_updated: "2026-07-31T10:34:23.632Z"
locale: en
meta:
description: "Niche score 53/100 · £79K/yr market · 52K searches/yr · £20.32 avg price. A small market ($79K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £79K/yr market · 52K searches/yr · £20.32 avg price. A small market ($79K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bile Salts — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **bile salts**
**Worth a look**
Shows low returns (0.1%), but a small market ($79K/yr) keeps it on the watch list.
Market size 20Growth 45Conversion 77Competition 21Returns 100Price range 76Avg price 88Brand share 51Review moat 72Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£20.32**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£5.75–£44.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****610.46**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+15.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£79K**
£79K/yr · 52K searches
According to Flapen's Amazon United Kingdom niche tracking, bile salts is a £79K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bile salts market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£61K–£81K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#673**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**20%**
- Nutricost27% - Vinco Supplements24% - Time Health10% - Nutrality8% - GALLMET6% - Metagenics6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.6% search growth over the last 90 days.
15K10KBlack Friday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/bile-salts/trend)
## **Top bile salts search terms**
- **ox bile**25K/yr-1.4%7.8% conv. - **ox bile supplements uk**13K/yr+48.5%6.5% conv. - **bile supplements after gallbladder removal**6K/yr+8.6%3.2% conv. - **ox bile supplements uk for no gallbladder**4K/yr+38.0%7.9% conv. - **bile**4K/yr+13.4%1.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/bile-salts/search-terms)
## **Top bile salts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutricost Ox Bile Capsules 125mg 240 Premium Capsules - Non-GMO Soy Free Gluten Free**Nutricost**£14.83**4.5★2,398 rev](https://www.amazon.co.uk/dp/B07X2ZT14D) [2**Vinco Ox Bile Acid Salts - 125mg x 120 Capsules - Gallbladder and Digestion Support - Over 40% Cholic Acid Bile Salts - Grass Fed Source - GMP Certified Non-GMO & Gluten Free - Made in The UK**Vinco Supplements**£11.38**4.6★8 rev](https://www.amazon.co.uk/dp/B0GVYJ4X5F) [3**Ox Bile Acid Salts - 125mg x 120 Capsules - Premium Grass Fed Source - Gallbladder Support - Ultra Pure Pharmaceutical Grade - UK Made - GMP - Additive Free**Time Health**£20.11**4.5★107 rev](https://www.amazon.co.uk/dp/B0F4BX2193) [4**Nutrality Ox Bile Supplements UK | 30-Day Supply | 60 Capsules**Nutrality**£14.21**4.4★158 rev](https://www.amazon.co.uk/dp/B09NDRMVJQ) [5**GALLMET Natural 60 Ox Bile 125mg Bile Salt Naturally Support After Gallstones Gallbladder Digestive Problems Fat Digestion - Ox Bile Capsules (60 Capsules)**GALLMET**£20.70**4.3★443 rev](https://www.amazon.co.uk/dp/B00COIGI98)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vinco Ox Bile Acid Salts - 125mg x 120 Capsules - Gallbladder and Digestion Support - Over 40% Cholic Acid Bile Salts - Grass Fed Source - GMP Certified Non-GMO & Gluten Free - Made in The UK**Vinco Supplements**£11.38**8 rev3mo ago](https://www.amazon.co.uk/dp/B0GVYJ4X5F) [**Ox Bile 1000 mg 60 Capsules | Premium Bile Salts Complex | Supports Fat Digestion & Nutrient Absorption | Gallbladder & Liver Function Supplement | UK Made**Leaf & Pulse**£16.00**10 rev8mo ago](https://www.amazon.co.uk/dp/B0G26G2Q3H) [**Desiccated Ox Bile 1 000 mg High-Strength Bile Salts for Fat Digestion & Nutrient Absorption 60 Capsules Bovine-Sourced Digestive Support Easy to Take UK Made**Sunshyne**£14.23**14 rev9mo ago](https://www.amazon.co.uk/dp/B0FVYD3KCX) [**Ox Bile Acid Salts - 125mg x 120 Capsules - Premium Grass Fed Source - Gallbladder Support - Ultra Pure Pharmaceutical Grade - UK Made - GMP - Additive Free**Time Health**£20.11**107 rev1y ago](https://www.amazon.co.uk/dp/B0F4BX2193) [**Tulip BioPharma Ox Bile Forte 500mg | 90 Capsules | 3-Month Supply | High Strength One-a-Day No Fillers | 3rd Party Lab Tested**Tulip BioPharma**£23.75**44 rev2y ago](https://www.amazon.co.uk/dp/B0CG3FS6SR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vinco Ox Bile Acid Salts - 125mg x 120 Capsules - Gallbladder and Digestion Support - Over 40% Cholic Acid Bile Salts - Grass Fed Source - GMP Certified Non-GMO & Gluten Free - Made in The UK**Vinco Supplements**£11.38**4.6★**▲ 218%**](https://www.amazon.co.uk/dp/B0GVYJ4X5F) [**Nutricost Ox Bile Capsules 125mg 240 Premium Capsules - Non-GMO Soy Free Gluten Free**Nutricost**£14.83**4.5★**▲ 77%**](https://www.amazon.co.uk/dp/B07X2ZT14D) [**Metagenics MetaDigest Gall Plus - With Ox Bile Lecithin Digestive Enzymes - Botanical Extracts & B Vitamins - 90 Capsules**Metagenics**£26.02**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B007ERSXTC) [**Tulip BioPharma Ox Bile Forte 500mg | 90 Capsules | 3-Month Supply | High Strength One-a-Day No Fillers | 3rd Party Lab Tested**Tulip BioPharma**£23.75**4.2★**▲ 18%**](https://www.amazon.co.uk/dp/B0CG3FS6SR) [**Ox Bile 1000 mg 60 Capsules | Premium Bile Salts Complex | Supports Fat Digestion & Nutrient Absorption | Gallbladder & Liver Function Supplement | UK Made**Leaf & Pulse**£16.00**4.8★**— 1%**](https://www.amazon.co.uk/dp/B0G26G2Q3H)
**~~View all trending →~~**
## **What buyers say about bile salts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Regulates Digestion**27%
*“Absolutely works, stopped cramps and digestive problems almost immediately”*
**Value For Money**16%
*“It's very affordable”*
**Quality-Overall**13%
*“Fantastic capsules”*
**Acid Regulator/Stomach Ache Relief**7%
*“it has helped with my digestion massively”*
**Ease Of Use**5%
*“honestly this has been one of the most practical”*
**Advertised Vs Actual Product**5%
*“Does the product work as advertised/expected: Yes”*
**Ease Of Chewing/Swallowing**3%
*“The capsules are easy to take”*
**Nutritional Content**3%
*“Good idea for Keto or Carnivore”*
**Joint Pain**3%
*“Bought for my wife who has had her gallbladder removed, they help”*
**Vitamin**2%
*“A supplement I really appreciate as it has been a big help”*
### **What buyers complain about **
**Functionality-Overall**24%
*“Not doing the job”*
**Value For Money**14%
*“Expensive”*
**Regulates Digestion**12%
*“My sluggish digestion has plagued me since my early 20s”*
**Quality-Overall**5%
*“Rubbish”*
**Magnesium**5%
*“It contains maltodextrin”*
**Dosage**5%
*“I'm off two of my prescribed meds which were not working”*
**Acid Regulator/Stomach Ache Relief**3%
*“Ive struggled with bloating”*
**Advertised Vs Actual Product**2%
*“Beware Contains piggies not vegetarian. What a con, it says vegetable capsules but contain piggy ingredients.”*
**Vegan/Organic**2%
*“Beware Contains piggies not vegetarian”*
**Solubility**2%
*“They started to dissolve in my mouth”*
## **Common questions**
- **Is bile salts profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the bile salts niche?**
- 12 brands and 29 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in bile salts?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Regulates Digestion. The return rate is 0.1%.
- **When does demand for bile salts peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the bile salts niche?**
- Listings span £5.75–£44.00; the average listing price is £20.32 (sweet spot $15–$100). The average incumbent carries 610 reviews — the moat a new listing must climb.
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