---
title: "Benfotiamine — £92K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/benfotiamine"
last_updated: "2026-07-31T10:35:08.527Z"
locale: en
meta:
description: "Niche score 48/100 · £92K/yr market · 59K searches/yr · £14.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £92K/yr market · 59K searches/yr · £14.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Benfotiamine — £92K/yr Amazon UK Niche (2026) - Flapen"
---
# **benfotiamine**
**Skip it**
Soft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 16Conversion 91Competition 22Returns 99Price range 65Avg price 68Brand share 45Review moat 92Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****154.93**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.10**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.66–£30.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£92K**
£92K/yr · 59K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, benfotiamine is a £92K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **benfotiamine market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£85K–£113K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#962**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**18%**
- NUTRINATION29% - ALPHA0121% - Vinco Supplements17% - ECO-VITS6% - Nutri Peak5% - Nutrality4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/benfotiamine/trend)
## **Top benfotiamine search terms**
- **benfotiamine**45K/yr-19.0%9.9% conv. - **benfotiamine 1000mg**8K/yr-15.0%12.4% conv. - **benfotiamine 300mg**6K/yr-10.3%12.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/benfotiamine/search-terms)
## **Top benfotiamine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£28K40%£37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Benfotiamine 500mg x 120 Capsule | 4 Months Supply | Fat Soluble Vitamin B1 (Thiamine) for Nerve Health & Cognitive Enhancement | Vegan Non-GMO & Gluten Free | Zero Additives | Third Party Lab Tested**NUTRINATION**£13.07**4.5★164 rev](https://www.amazon.co.uk/dp/B0DM6M7KHZ) [2**Vinco Benfotiamine 300mg - Vitamin B1 Thiamine High Strength for Heart & Kidney Support 120 Vegan Capsules Enhanced Cognitive Function Energy & Antioxidants Gluten & Allergen-Free - Made in UK**Vinco Supplements**£13.53**4.5★313 rev](https://www.amazon.co.uk/dp/B0CT5J6BMC) [3**Benfotiamine 500mg 90 Vegan Capsules High Strength Vitamin B1 Derivative for Nerve Health Blood Sugar & Energy Resealable and Recyclable Pouch by Alpha01**ALPHA01**£8.27**4.8★68 rev](https://www.amazon.co.uk/dp/B0FQ7RYQMV) [4**Benfotiamine 300mg 90 Vegan Capsules High Strength Vitamin B1 Derivative for Nerve Health Blood Sugar & Energy Resealable and Recyclable Pouch by Alpha01**ALPHA01**£6.66**4.8★68 rev](https://www.amazon.co.uk/dp/B0FQ7GTF51) [5**MAX Strength BENFOTIAMINE 1000mg (30 Tablets) Blood Sugar Fat Soluble B1**ECO-VITS**£8.87**4.2★32 rev](https://www.amazon.co.uk/dp/B0BGCTJTP5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Benfotiamine 500mg | 120 Vegan Capsules | 4 Month Supply | Fat Soluble Vitamin B1 Thiamine | Nerve Health Blood Sugar & Cognitive Support | Heart & Kidney | Non-GMO & Gluten Free | Nutri Peak**Nutri Peak**£9.90**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GQCV3K5S) [**Benfotiamine and Thiamine B1 | High Strength 600mg | 1-A-Day 4 Month Supply | 120 Vegan Capsules | Fat Soluble for Heart & Kidney | Eye & Nerve Repair Liposomal Max Absorbtion Formula All Natural**MetaSuperfoods**£14.26**70 rev1y ago](https://www.amazon.co.uk/dp/B0DT4BK8M9) [**iperk Benfotiamine 300mg - High Absorption Vitamin B1 Supplement 120 Vegan Capsules (4 Months Supply)**iperk**£11.77**44 rev1y ago](https://www.amazon.co.uk/dp/B0DPJ6QY85) [**Benfotiamine 500mg x 120 Capsule | 4 Months Supply | Fat Soluble Vitamin B1 (Thiamine) for Nerve Health & Cognitive Enhancement | Vegan Non-GMO & Gluten Free | Zero Additives | Third Party Lab Tested**NUTRINATION**£13.07**164 rev1y ago](https://www.amazon.co.uk/dp/B0DM6M7KHZ) [**Doctors Best - Benfotiamine with BenfoPure | High-dose Vitamin B1 to Support The Nervous System - 300mg - 60 vcaps**DoctorsBEST**£30.21**6 rev1y ago](https://www.amazon.co.uk/dp/B0DB89W6BY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Benfotiamine 500mg | 120 Vegan Capsules | 4 Month Supply | Fat Soluble Vitamin B1 Thiamine | Nerve Health Blood Sugar & Cognitive Support | Heart & Kidney | Non-GMO & Gluten Free | Nutri Peak**Nutri Peak**£9.90**4.9★**▲ 249%**](https://www.amazon.co.uk/dp/B0GQCV3K5S) [**Benfotiamine 300mg 90 Vegan Capsules High Strength Vitamin B1 Derivative for Nerve Health Blood Sugar & Energy Resealable and Recyclable Pouch by Alpha01**ALPHA01**£6.66**4.8★**▲ 81%**](https://www.amazon.co.uk/dp/B0FQ7GTF51) [**Benfotiamine 500mg 90 Vegan Capsules High Strength Vitamin B1 Derivative for Nerve Health Blood Sugar & Energy Resealable and Recyclable Pouch by Alpha01**ALPHA01**£8.27**4.8★**▲ 72%**](https://www.amazon.co.uk/dp/B0FQ7RYQMV) [**Doctors Best - Benfotiamine with BenfoPure | High-dose Vitamin B1 to Support The Nervous System - 300mg - 60 vcaps**DoctorsBEST**£30.21**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B0DB89W6BY) [**MAX Strength BENFOTIAMINE 1000mg (30 Tablets) Blood Sugar Fat Soluble B1**ECO-VITS**£8.87**4.2★**▲ 35%**](https://www.amazon.co.uk/dp/B0BGCTJTP5)
**~~View all trending →~~**
## **What buyers say about benfotiamine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality clean supplment”*
**Vitamin**9%
*“The Good Vitamin B1”*
**Value For Money**7%
*“A very good product and great value”*
**Dosage**7%
*“Great dosage and quantity”*
**Energy Level**6%
*“Theyve also been great for a little energy”*
**Ease Of Chewing/Swallowing**5%
*“Easily swallowed, no unwanted side effects”*
**Advertised Vs Actual Product**4%
*“As described”*
**Side Effects**4%
*“They don't cause me any issues or side effects taking them”*
**Efficiency**4%
*“Works well for me”*
**Ease Of Use**3%
*“Easy to take”*
### **What buyers complain about **
**Dosage**16%
*“Under dosed product”*
**Side Effects**12%
*“Caused side effects like headache”*
**Absorbency**7%
*“I cant absorb vitamin b1”*
**Bitter**7%
*“Real Benfotiamine is a bitter tasting compound”*
**Size-Overall**5%
*“Capsules are a bit bigger than I'd like”*
**Ingredients-Overall**4%
*“I've found from taking these pretty much straight away I could feel the effects I felt karma didn't feel so much on the edge with anxiety plus I like the Fact there's not a lot of ingredients I would give it a 👍🏻 up”*
**Acid Regulator/Stomach Ache Relief**4%
*“Actually it has given me an upset stomach”*
**Ease Of Chewing/Swallowing**4%
*“I have a huge problem swallowing them”*
**Stress/Anxiety**4%
*“I've found from taking these pretty much straight away I could feel the effects I felt karma didn't feel so much on the edge with anxiety plus I like the Fact there's not a lot of ingredients I would give it a 👍🏻 up”*
**Smell**3%
*“had little smell”*
## **Common questions**
- **Is benfotiamine profitable to sell on Amazon United Kingdom?**
- The niche generates £92K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the benfotiamine niche?**
- 13 brands and 19 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in benfotiamine?**
- Top complaints mined from reviews: Dosage, Side Effects, Absorbency. The return rate is 0.1%.
- **When does demand for benfotiamine peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the benfotiamine niche?**
- Listings span £6.66–£30.21; the average listing price is £14.10 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.
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