---
title: "Banana Protein Powder — £98K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/banana-protein-powder"
last_updated: "2026-07-31T15:21:30.494Z"
locale: en
meta:
description: "Niche score 56/100 · £98K/yr market · 68K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £98K/yr market · 68K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Banana Protein Powder — £98K/yr Amazon UK Niche (2026) - Flapen"
---
# **banana protein powder**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 24Growth 25Conversion 75Competition 44Returns 100Price range 85Avg price 88Brand share 48Review moat 54Quality gap 79
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£20.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.58–£54.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,333.4**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£98K**
£98K/yr · 68K searches
According to Flapen's Amazon United Kingdom niche tracking, banana protein powder is a £98K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Feb–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **banana protein powder market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£81K–£101K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **72%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**17%**
- Optimum Nutrition20% - PhD17% - BULK POWDERS17% - Protein Works12% - Applied Nutrition10% - Bulk6% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -0.0% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Aug · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/banana-protein-powder/trend)
## **Top banana protein powder search terms**
- **banana protein powder**37K/yr+0.0%5.9% conv. - **protein powder banana**11K/yr+1.0%5.9% conv. - **banana protein**8K/yr+4.1%4.0% conv. - **protein powder banana flavour**5K/yr-5.7%6.1% conv. - **whey protein powder banana**3K/yr+26.4%9.3% conv. - **banana whey protein powder**4K/yr-23.2%7.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/banana-protein-powder/search-terms)
## **Top banana protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![PhD Nutrition Diet Whey Lean Protein | Whey Protein Powder Banana Flavour 1 kg [ Packaging May Vary ]](https://m.media-amazon.com/images/I/41tiVehZ7fL.jpg)**PhD Nutrition Diet Whey Lean Protein | Whey Protein Powder Banana Flavour 1 kg \[ Packaging May Vary \]**PhD**£21.50**4.4★1,242 rev](https://www.amazon.co.uk/dp/B00QFI6WA8) [2**Optimum Nutrition Gold Standard 100% Whey Protein Powder 900 g**Optimum Nutrition**£26.40**4.6★6,985 rev](https://www.amazon.co.uk/dp/B0015R3AH2) [3**Bulk Pure Whey Protein Powder Banana 1kg**BULK POWDERS**£18.69**4.5★1,756 rev](https://www.amazon.co.uk/dp/B00HF63158) [4**Protein Works | Whey Protein 360 - Gold Banana Milkshake 600g**Protein Works**£13.02**4.2★340 rev](https://www.amazon.co.uk/dp/B06W55QB4R) [5**Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (1kg - 40 Servings) (Banana Milkshake)**Applied Nutrition**£21.48**4.5★84 rev](https://www.amazon.co.uk/dp/B0DJBY92L2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Myprotein Impact Whey Protein Milkshake - Banana Milkshake | 15 Servings | Creamy Dessert-Style Gym Shake | 20g+ Protein Per Serving | Rich Smooth & Indulgent Taste | Low Fat & Easy Mixing**Myprotein**£15.72**8 rev2mo ago](https://www.amazon.co.uk/dp/B0GYZFHQW7) [**Protein Works | Whey Protein 360 - Black Banana Milkshake 600g**THE PROTEIN WORKS**£10.38**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GXW9SKKC) [**Myprotein Impact Whey Protein Powder | Banana - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian**Myprotein**£22.23**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GTRB9WQM) [**Vegan Beauty Protein Powder Collagen Support + Gut Health Plant-Based Protein Shake (Banana) Caffeine-Free Skin Hair Nails & Digestive Support Daily Glow Nutrition**ELEV8NG**£13.86**12 rev7mo ago](https://www.amazon.co.uk/dp/B0FT3RQBT3) [**Naturya Balanced Protein Superfood Shake Banana 550 g Plant-Powered Complete Meal Replacement with 20 g Protein 26 Vitamins & Minerals Fibre & Low Sugar**Naturya**£15.98**1 rev8mo ago](https://www.amazon.co.uk/dp/B0G2CF4JT8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vegan Beauty Protein Powder Collagen Support + Gut Health Plant-Based Protein Shake (Banana) Caffeine-Free Skin Hair Nails & Digestive Support Daily Glow Nutrition**ELEV8NG**£13.86**3.5★**▲ 224%**](https://www.amazon.co.uk/dp/B0FT3RQBT3) [**Myprotein Impact Whey Protein Milkshake - Banana Milkshake | 15 Servings | Creamy Dessert-Style Gym Shake | 20g+ Protein Per Serving | Rich Smooth & Indulgent Taste | Low Fat & Easy Mixing**Myprotein**£15.72**4.7★**▲ 223%**](https://www.amazon.co.uk/dp/B0GYZFHQW7) [**Protein Works | Whey Protein 360 - Black Banana Milkshake 600g**THE PROTEIN WORKS**£10.38**3.7★**▲ 219%**](https://www.amazon.co.uk/dp/B0GXW9SKKC) [**Naturya Balanced Protein Superfood Shake Banana 550 g Plant-Powered Complete Meal Replacement with 20 g Protein 26 Vitamins & Minerals Fibre & Low Sugar**Naturya**£15.98**4.0★**▲ 190%**](https://www.amazon.co.uk/dp/B0G2CF4JT8) [**Myprotein Impact Whey Protein Powder | Banana - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian**Myprotein**£22.23**4.0★**▲ 148%**](https://www.amazon.co.uk/dp/B0GTRB9WQM)
**~~View all trending →~~**
## **What buyers say about banana protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“ABSOLUTELY DELICIOUS”*
**Nutritional Content**19%
*“Good supplement”*
**Flavor**9%
*“Great flavour range”*
**Value For Money**8%
*“Good price”*
**Blend/Ratio**6%
*“blend brilliantly”*
**Quality-Overall**6%
*“Good product as described”*
**Solubility**5%
*“Solubility is amazing”*
**Sweetness**1%
*“not overly sweet”*
**Texture/Consistency-Overall**1%
*“appears a good consistency”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Taste-Overall**25%
*“Odd taste”*
**Nutritional Content**8%
*“Nutritional information incorrect”*
**Flavor**7%
*“Its very artificial tasting”*
**Texture/Consistency-Overall**7%
*“Grainy texture”*
**Value For Money**5%
*“Very pricey”*
**Sweetness**4%
*“not worth of money too sweet”*
**Solubility**4%
*“Does not dissolve well”*
**Smell**3%
*“It smells like fish”*
**Dilute/Watery**2%
*“when mixed with water had a runny consistency to it like always”*
**Advertised Vs Actual Product**1%
*“False advertising”*
### **Top return reasons **
**Vegan/Organic**50%
**Texture/Consistency-Overall**50%
## **Common questions**
- **Is banana protein powder profitable to sell on Amazon United Kingdom?**
- The niche generates £98K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the banana protein powder niche?**
- 15 brands and 40 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in banana protein powder?**
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.1%.
- **When does demand for banana protein powder peak?**
- Demand peaks in Feb–Aug; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the banana protein powder niche?**
- Listings span £9.58–£54.81; the average listing price is £20.18 (sweet spot $15–$100). The average incumbent carries 1,333 reviews — the moat a new listing must climb.
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