---
title: "Baby Scales — £240K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/baby-scales"
last_updated: "2026-07-31T09:01:23.503Z"
locale: en
meta:
description: "Niche score 49/100 · £240K/yr market · 144K searches/yr · £27.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £240K/yr market · 144K searches/yr · £27.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Scales — £240K/yr Amazon UK Niche (2026) - Flapen"
---
# **baby scales**
**Skip it**
Soft demand (-16.3% this quarter) — this niche doesn't clear our bar today.
Market size 45Growth 17Conversion 68Competition 25Returns 34Price range 88Avg price 95Brand share 49Review moat 61Quality gap 85
**Avg price**
**Incredible****£27.23**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.97–£44.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,075.69**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£240K**
£240K/yr · 144K searches
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baby scales is a £240K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby scales market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£163K–£218K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **88%**
- **Out of stock**
- **25.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**19%**
- GROWNSY22% - BAGAIL22% - Oypla16% - Hamkaw9% - Marco Paul Interiors6% - Salter6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.
4K3K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/baby-scales/trend)
## **Top baby scales search terms**
- **baby scales**68K/yr-18.0%5.1% conv. - **baby weighing scales**33K/yr-14.4%4.9% conv. - **baby scale**18K/yr-12.3%4.4% conv. - **baby weighing scales uk**9K/yr-18.1%6.0% conv. - **baby scales weighing**8K/yr-9.5%5.9% conv. - **baby weight scale**7K/yr-22.7%4.8% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/baby-scales/search-terms)
## **Top baby scales products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£24K20%£48K30%£72K40%£96K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GROWNSY Baby Scale with Detachable Tray 150 kg Multipurpose Digital Weighing Scale with Hold Function for Infant Pet Toddler and Adult LCD Display 70 cm Height Track 5 units**GROWNSY**£35.01**4.4★1,640 rev](https://www.amazon.co.uk/dp/B0DX28RYFC) [2**Oypla Digital Electronic 20kg Baby Infant Pet Midwifes Weighing Scales**Oypla**£19.75**4.3★460 rev](https://www.amazon.co.uk/dp/B018KBXFX4) [3**BAGAIL Baby Scale with Detachable Tray Auto-Rotation Readings Tare Auto Lock and Comparison Universal Digital Weighing Scale for Infant Pet Toddler and Adult Max Weight Up to 400lb/180kg**BAGAIL**£28.18**4.4★721 rev](https://www.amazon.co.uk/dp/B0CQSZF48L) [4**Hamkaw Digital Pet Weight Scale with LCD Electronic Scales For Measuring Baby Small Dog Cat Dog (Capacity up to 10 kg /22 lb) White**Hamkaw**£11.97**3.4★343 rev](https://www.amazon.co.uk/dp/B07SPVFF62) [5**BAGAIL Baby Scale with Safe and Comfortable Tray Large LCD Display Tare and Hold Functions Multipurpose Digital Weighing Scale as Infant Toddler Pet or Adult Scale**BAGAIL**£29.54**4.5★215 rev](https://www.amazon.co.uk/dp/B0CKVWZ4R5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nuscen Baby Scales Weighing 150kg Capacity with 60cm Detachable Tray**Nuscen**£33.51**131 rev7mo ago](https://www.amazon.co.uk/dp/B0G63KXP9Z) [**Digital Pet Scale LCD Electronic Small Weighing Scales for Precise Measurements of Babies Animals Food Scales for Kitchen (White Pet Scale with Collars&Record Charts)**Hebaogugu**£14.13**19 rev11mo ago](https://www.amazon.co.uk/dp/B0CJR24MXM) [**Baby Scales Digital Pet Scales for Weighing - Multipurpose Baby Weighing Scales with 2 Detachable Tray for Babies Pets Cat Dog 30 kg Baby Scales with Hold Function| Capacity up to 30KG/ 66 lbs**E-Greetshopping**£25.57**11 rev1y ago](https://www.amazon.co.uk/dp/B0F7LJNV74) [**Salter 2-in-1 Digital Baby Scale Electronic Body Weight Scale with 20kg Baby/Pet Mode & 180kg Adult Mode Rotatable Dial Toughened Glass Removable Tray for Infants & Small Pets**Salter**£22.47**53 rev1y ago](https://www.amazon.co.uk/dp/B0F5B1QDM9) [**GROWNSY Baby Scale with Detachable Tray 150 kg Multipurpose Digital Weighing Scale with Hold Function for Infant Pet Toddler and Adult LCD Display 70 cm Height Track 5 units**GROWNSY**£35.01**1,640 rev1y ago](https://www.amazon.co.uk/dp/B0DX28RYFC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nuscen Baby Scales Weighing 150kg Capacity with 60cm Detachable Tray**Nuscen**£33.51**4.2★**▲ 141%**](https://www.amazon.co.uk/dp/B0G63KXP9Z) [**Chicco Digital Baby Scale White | Newborns & Babies (30g - 20kg) Electronic Baby Weighing Scale LCD Display Memorises Last Weight**Chicco**£44.39**4.5★**▲ 108%**](https://www.amazon.co.uk/dp/B00GMV5HDG) [**Trintion Baby Weighing Scale 20kg Digital Scale Infant Pet Weighing Scales Capacity 55 * 32cm Baby Scales Small Animal Scale Monitor Health Growth**Trintion**£19.11**4.2★**▲ 74%**](https://www.amazon.co.uk/dp/B08NPCQ5VH) [**Digital Pet Scale LCD Electronic Small Weighing Scales for Precise Measurements of Babies Animals Food Scales for Kitchen (White Pet Scale with Collars&Record Charts)**Hebaogugu**£14.13**3.8★**▲ 74%**](https://www.amazon.co.uk/dp/B0CJR24MXM) [**UNICHERRY Bluetooth Baby Scales baby weighing scale Multifunctional baby scale with removable tray baby scales digital with Tare and Hold Functions Free App and Batteries(Max: 100 kg)**UNICHERRY**£42.06**4.4★**▲ 37%**](https://www.amazon.co.uk/dp/B07K69SQCR)
**~~View all trending →~~**
## **What buyers say about baby scales**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**32%
*“Easy to use, accurate”*
**Quality-Overall**24%
*“It feels well made”*
**Value For Money**8%
*“value for money”*
**Size-Overall**7%
*“Good size and not too slippy for her”*
**Portability**5%
*“Versatile”*
**Grip**5%
*“The hold function is very good”*
**Design-Overall**5%
*“Accurate, sturdy, and simple to use — a really smart design”*
**Advertised Vs Actual Product**2%
*“Did just what we wanted”*
**Durability**2%
*“The durability is great Excellent”*
**Ease Of Cleaning**2%
*“The detachable tray makes it easy to clean”*
### **What buyers complain about **
**Size-Overall**17%
*“Does not fit in very well”*
**Durability**15%
*“The item broke in less than 4 months”*
**Value For Money**13%
*“Waste of money”*
**Functionality-Overall**11%
*“Didn't work”*
**Quality-Overall**10%
*“cheap product”*
**Measurement/Reading Accuracy**5%
*“measurments are way off”*
**Age Suitability**4%
*“Not for babies”*
**Natural Resource Wastage**4%
*“Waste of money”*
**Battery Life**4%
*“this takes 3 AAA batteries which aren't provided”*
**Strength**4%
*“Flimsy compared to scales I had previously”*
### **Top return reasons **
**Size-Overall**57%
**Functionality-Overall**10%
**Advertised Vs Actual Product**5%
**Weight Heavy**4%
**Compatibility-Overall**4%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Measurement/Reading Accuracy**3%
**Display-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is baby scales profitable to sell on Amazon United Kingdom?**
- The niche generates £240K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the baby scales niche?**
- 13 brands and 27 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in baby scales?**
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 4.3%.
- **When does demand for baby scales peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the baby scales niche?**
- Listings span £11.97–£44.39; the average listing price is £27.23 (sweet spot $15–$100). The average incumbent carries 1,076 reviews — the moat a new listing must climb.
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