---
title: "B12 Spray — £327K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/b12-spray"
last_updated: "2026-07-31T10:33:43.331Z"
locale: en
meta:
description: "Niche score 39/100 · £327K/yr market · 202K searches/yr · £10.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £327K/yr market · 202K searches/yr · £10.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "B12 Spray — £327K/yr Amazon UK Niche (2026) - Flapen"
---
# **b12 spray**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 14Conversion 97Competition 9Returns 100Price range 13Avg price 39Brand share 0Review moat 45Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£327K**
£327K/yr · 202K searches
**Review moat**
**Okay****2,046.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.70**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.64–£16.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, b12 spray is a £327K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **b12 spray market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£321K–£428K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Better You61% - BetterYou31% - Core Nutrition6% - Igennus Healthcare Nutrition3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/b12-spray/trend)
## **Top b12 spray search terms**
- **b12 spray**57K/yr-11.6%14.8% conv. - **better you**41K/yr-27.1%7.5% conv. - **vitamin b12 spray**20K/yr-26.1%13.7% conv. - **better you b12 spray**10K/yr+4.8%26.4% conv. - **betteryou**10K/yr-2.9%5.8% conv. - **b12 injections**13K/yr-46.4%0.2% conv. - **b12 injections kit with needles**7K/yr-0.5%0.1% conv. - **vitamin spray**9K/yr-34.9%5.3% conv. - **b12 spray high strength**5K/yr-3.7%15.8% conv. - **better you spray**6K/yr-35.6%7.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/b12-spray/search-terms)
## **Top b12 spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£65K40%£131K60%£196K80%£261K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BetterYou Vitamin B12 Oral Spray High Strength Methylcobalamin Supplement 1200mcg per dose to Boost Energy Natural Apricot Flavour 48-Day Supply**Better You**£6.27**4.6★6,965 rev](https://www.amazon.co.uk/dp/B008FMBNZG) [2**BetterYou B-Complete Oral Spray Fast Acting B-Complex Supplement High Strength Blend of All 8 B-Vitamins Natural Peach Plum & Raspberry Flavour 1-Month Supply**BetterYou**£6.37**4.5★988 rev](https://www.amazon.co.uk/dp/B084WNHC73) [3**BetterYou Vitamin D3 K2 Oral Spray Fast Acting Vitamin D 3000 IU + Vitamin K2 (MK7) Supplement Supports Bones Teeth Immune System & Blood Clotting 1-Month Supply Natural Peppermint Flavour**BetterYou**£5.64**4.5★6,092 rev](https://www.amazon.co.uk/dp/B007DIJJ0O) [4**Better You | Boost B12 Oral Spray | 2 x 25ml**BetterYou**£13.35**4.7★74 rev](https://www.amazon.co.uk/dp/B075NN7DBS) [5**Vitamin B12 Spray - 3000mcg High Strength - 60ml for 60 Day Supply - Vegan - Dual-Active Vitamin B12 Complex Liquid Formula for Maximum Absorption - B12 Oral Spray - Made in UK by Core Nutrition**Core Nutrition**£14.66**4.5★530 rev](https://www.amazon.co.uk/dp/B08ML1L8DT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Igennus Super Vitamin B12 Complex 5000mcg High Strength Liquid Sublingual Spray Methylcobalamin Adenosylcobalamin & Hydroxocobalamin Methylated & Clean Natural Cherry Flavour 45 Servings Vegan**Igennus Healthcare Nutrition**£16.40**212 rev1y ago](https://www.amazon.co.uk/dp/B0DKY47662) [**Vitamin B12 Spray - 3000mcg High Strength - 60ml for 60 Day Supply - Vegan - Dual-Active Vitamin B12 Complex Liquid Formula for Maximum Absorption - B12 Oral Spray - Made in UK by Core Nutrition**Core Nutrition**£14.66**530 rev5y ago](https://www.amazon.co.uk/dp/B08ML1L8DT) [**BetterYou Complete Wellness Pack: Vitamin B12 + Vitamin DLux3000 + MultiVit Oral Sprays (3 Pack)**BetterYou**£16.09**427 rev5y ago](https://www.amazon.co.uk/dp/B08JJ5MKZW) [**BetterYou B-Complete Oral Spray Fast Acting B-Complex Supplement High Strength Blend of All 8 B-Vitamins Natural Peach Plum & Raspberry Flavour 1-Month Supply**BetterYou**£6.37**988 rev6y ago](https://www.amazon.co.uk/dp/B084WNHC73) [**BetterYou Iron Supplement High Strength Iron 10 Liquid Oral Spray for Men and Women Fast-Acting to Support Energy & Immune System Gentle on Stomach Natural Pomegranate Flavor 25ml**BetterYou**£6.82**1,084 rev6y ago](https://www.amazon.co.uk/dp/B0831JFV9G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitamin B12 Spray - 3000mcg High Strength - 60ml for 60 Day Supply - Vegan - Dual-Active Vitamin B12 Complex Liquid Formula for Maximum Absorption - B12 Oral Spray - Made in UK by Core Nutrition**Core Nutrition**£14.66**4.5★**▲ 65%**](https://www.amazon.co.uk/dp/B08ML1L8DT) [**BetterYou Iron Supplement High Strength Iron 10 Liquid Oral Spray for Men and Women Fast-Acting to Support Energy & Immune System Gentle on Stomach Natural Pomegranate Flavor 25ml**BetterYou**£6.82**4.6★**▲ 57%**](https://www.amazon.co.uk/dp/B0831JFV9G) [**Better You | Boost B12 Oral Spray | 2 x 25ml**BetterYou**£13.35**4.7★**▲ 14%**](https://www.amazon.co.uk/dp/B075NN7DBS) [**BetterYou Vitamin B12 Oral Spray High Strength Methylcobalamin Supplement 1200mcg per dose to Boost Energy Natural Apricot Flavour 48-Day Supply**Better You**£6.27**4.6★**— 0%**](https://www.amazon.co.uk/dp/B008FMBNZG) [**BetterYou B-Complete Oral Spray Fast Acting B-Complex Supplement High Strength Blend of All 8 B-Vitamins Natural Peach Plum & Raspberry Flavour 1-Month Supply**BetterYou**£6.37**4.5★**— 7%**](https://www.amazon.co.uk/dp/B084WNHC73)
**~~View all trending →~~**
## **What buyers say about b12 spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**16%
*“Ideal for me as I have problems swallowing pills I recommend it to my sister who also likes it taste is ok as well”*
**Ease Of Use**11%
*“Easy to use”*
**Vitamin**11%
*“Great vitamins”*
**Quality-Overall**7%
*“Excellent product”*
**Energy Level**7%
*“more energy”*
**Value For Money**6%
*“reasonable price”*
**Iron**6%
*“Iron is good for you”*
**Spray/Flow**4%
*“Spray is convenient”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Absorbency**3%
*“Great absorption”*
### **What buyers complain about **
**Taste-Overall**27%
*“Doesnt taste that great”*
**Dosage**10%
*“Something wrong with this i take it every day”*
**Iron**9%
*“It's so difficult for me to fit iron in because it's such a fussy mineral”*
**Value For Money**5%
*“Too expensive, Savers £4 cheaper”*
**Sweetness**5%
*“Ok product only one thing would stop me from buying again - it is too sweet”*
**Advertised Vs Actual Product**5%
*“Inaccurate sales information”*
**Nutritional Content**3%
*“Due to personal health issues I have been needing to up my nutrient intake”*
**Flavor**2%
*“not the usual minty flavour”*
**Stress/Anxiety**2%
*“Still get tired -”*
**Allergies**2%
*“Allergic reaction - not sure why”*
## **Common questions**
- **Is b12 spray profitable to sell on Amazon United Kingdom?**
- The niche generates £327K/yr across 8 tracked products. 90-day search growth is -21.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the b12 spray niche?**
- 4 brands and 36 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in b12 spray?**
- Top complaints mined from reviews: Taste-Overall, Dosage, Iron. The return rate is 0.0%.
- **When does demand for b12 spray peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the b12 spray niche?**
- Listings span £5.64–£16.40; the average listing price is £10.70 (sweet spot $15–$100). The average incumbent carries 2,047 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)