---
title: "B12 Liquid — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/b12-liquid"
last_updated: "2026-07-31T13:10:21.777Z"
locale: en
meta:
description: "Niche score 43/100 · £93K/yr market · 79K searches/yr · £12.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £93K/yr market · 79K searches/yr · £12.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "B12 Liquid — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **b12 liquid**
**Skip it**
Soft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 9Conversion 84Competition 21Returns 100Price range 39Avg price 57Brand share 42Review moat 50Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.85**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,538.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£6.27–£20.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£93K**
£93K/yr · 79K searches
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-32.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, b12 liquid is a £93K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **b12 liquid market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£103K–£129K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**15 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**17%**
- ALPHA0139% - Nature Provides16% - Vivo life14% - GMOLARSUSCO5% - Flowzuk5% - Horbäach3% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.
5K4KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/b12-liquid/trend)
## **Top b12 liquid search terms**
- **b12 drops**43K/yr-33.8%10.7% conv. - **liquid b12**12K/yr-29.8%7.5% conv. - **b12 liquid**9K/yr-40.9%9.0% conv. - **vitamin b12 drops**6K/yr-39.0%10.4% conv. - **b12 liquid drops**4K/yr-21.8%10.7% conv. - **vitamin b12 liquid**4K/yr-0.1%8.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/b12-liquid/search-terms)
## **Top b12 liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£19K30%£28K40%£37K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vitamin B12 Liquid Drops 3000mcg - 60ml (2 Months Supply) - High Strength Methylcobalamin Supplement - Vegan & Vegetarian Friendly - By Alpha01**ALPHA01**£7.45**4.3★519 rev](https://www.amazon.co.uk/dp/B0CY9S6Z9C) [2**Vitamin B12 Liquid Drops 5000mcg - 60ml (2 Months Supply) - High Strength Methylcobalamin Supplement - Vegan & Vegetarian Friendly - By Alpha01**ALPHA01**£8.20**4.3★519 rev](https://www.amazon.co.uk/dp/B0CYDD82XG) [3**Nature Provides B12 Liquid Methylcobalamin Adenosylcobalamin 3000mcg 50ml**Nature Provides**£20.01**4.5★3,036 rev](https://www.amazon.co.uk/dp/B07H31BFRB) [4**Vivo Life Vitamin B12 Complex High Potency Health Supplement Orange Flavour Liquid Drops 60ml 60 Servings**Vivo life**£13.56**4.4★750 rev](https://www.amazon.co.uk/dp/B07Z3T2L77) [5**Vitamin B12 Liquid Drops with B6 Sublingual Methylcobalamin B12 Supplement High Strength B Complex Energy Metabolism & Daily Wellness SupportRaspberry Flavor**GMOLARSUSCO**£9.91**4.1★29 rev](https://www.amazon.co.uk/dp/B0GTZBZZHF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamin B12 Liquid Drops with B6 Sublingual Methylcobalamin B12 Supplement High Strength B Complex Energy Metabolism & Daily Wellness SupportRaspberry Flavor**GMOLARSUSCO**£9.91**29 rev4mo ago](https://www.amazon.co.uk/dp/B0GTZBZZHF) [**Vitamatic Fast-Acting Liquid Vitamin B12 5000 mcg Methylcobalamin Natural Berry Flavor Sublingual Formula for Enhanced Absorption 2 fl oz**Vitamatic**£10.93**98 rev10mo ago](https://www.amazon.co.uk/dp/B0C894VF1L) [**Vitamin B Complex Liquid Drops 60ml High Strength B-Vitamin Complex Drops Vitamin B3 B6 B12 B1& Folate Supports Immune System and Energy Levels Brain Heart Function (60ML)**zoxpm**£8.93**98 rev11mo ago](https://www.amazon.co.uk/dp/B0FN83C5D3) [**Vitamin B12 Liquid Drops 5000mcg - 60ml (2 Months Supply) - High Strength Methylcobalamin Supplement - Vegan & Vegetarian Friendly - By Alpha01**ALPHA01**£8.20**519 rev2y ago](https://www.amazon.co.uk/dp/B0CYDD82XG) [**Flowzuk Vitamin B12 Liquid Drops 5000mcg High Strength Methylcobalamin Fast Absorbing Vegan B12 Supplement 60ml Dropper Bottle Gluten Free Energy & Wellness Support**Flowzuk**£20.54**158 rev3y ago](https://www.amazon.co.uk/dp/B0C9FVMNXM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitamin B12 Liquid Drops with B6 Sublingual Methylcobalamin B12 Supplement High Strength B Complex Energy Metabolism & Daily Wellness SupportRaspberry Flavor**GMOLARSUSCO**£9.91**4.1★**▲ 372%**](https://www.amazon.co.uk/dp/B0GTZBZZHF) [**Liquid B12 Methylcobalamin by Metabolics Vitamin B12 Supplement Containing Only Methylcobalamin & Purified Water Contributes to the Reduction of Tiredness & Fatigue | Additive Free**Metabolics**£19.88**4.4★**▲ 92%**](https://www.amazon.co.uk/dp/B07NCYPCMN) [**Vitamin B12 Liquid Drops 3000mcg - 60ml (2 Months Supply) - High Strength Methylcobalamin Supplement - Vegan & Vegetarian Friendly - By Alpha01**ALPHA01**£7.45**4.3★**▲ 68%**](https://www.amazon.co.uk/dp/B0CY9S6Z9C) [**BioCare Nutrisorb Methyl B12 15ml**Biocare**£16.50**4.2★**▲ 57%**](https://www.amazon.co.uk/dp/B01CUCPBYK) [**Vitamatic Fast-Acting Liquid Vitamin B12 5000 mcg Methylcobalamin Natural Berry Flavor Sublingual Formula for Enhanced Absorption 2 fl oz**Vitamatic**£10.93**4.6★**▲ 52%**](https://www.amazon.co.uk/dp/B0C894VF1L)
**~~View all trending →~~**
## **What buyers say about b12 liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**13%
*“Vitamins, easy to swallow good amount of supply”*
**Value For Money**12%
*“Good price”*
**Quality-Overall**12%
*“Great quality arrived on time thanks Amazon”*
**Ease Of Chewing/Swallowing**7%
*“The drops absorb quickly under the tongue and after 30 seconds, anything left you just swallow”*
**Ease Of Use**6%
*“Ease of use”*
**Energy Level**6%
*“a Noticeable Energy Boost”*
**Taste-Overall**6%
*“The raspberry flavour is genuinely pleasant”*
**Efficiency**5%
*“effective theyve been”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Nutritional Content**3%
*“Whilst my diet is very good”*
### **What buyers complain about **
**Taste-Overall**12%
*“Tasteless small tablets”*
**Dosage**12%
*“No dosage instructions — unsafe and unacceptable labelling”*
**Functionality-Overall**4%
*“didn't work for me”*
**Side Effects**4%
*“Belly Cramps”*
**Calcium**3%
*“My B12 gone up”*
**Vitamin**3%
*“I assume there maybe issues with my absorption of this vitamin”*
**Sweetness**3%
*“I cannot tolerate artificial sweeteners”*
**Advertised Vs Actual Product**2%
*“NO TITLE”*
**Value For Money**2%
*“Too expensive, Savers £4 cheaper”*
**Blood Sugar Level**2%
*“I have to have regular blood tests as I am diabetic”*
## **Common questions**
- **Is b12 liquid profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the b12 liquid niche?**
- 15 brands and 39 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in b12 liquid?**
- Top complaints mined from reviews: Taste-Overall, Dosage, Functionality-Overall. The return rate is 0.1%.
- **When does demand for b12 liquid peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the b12 liquid niche?**
- Listings span £6.27–£20.54; the average listing price is £12.85 (sweet spot $15–$100). The average incumbent carries 1,539 reviews — the moat a new listing must climb.
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