---
title: "B12 Gummies — £62K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/b12-gummies"
last_updated: "2026-07-31T10:35:00.597Z"
locale: en
meta:
description: "Niche score 39/100 · £62K/yr market · 41K searches/yr · £10.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £62K/yr market · 41K searches/yr · £10.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "B12 Gummies — £62K/yr Amazon UK Niche (2026) - Flapen"
---
# **b12 gummies**
**Skip it**
Prices mostly outside the sweet spot ($7.29–$15.30) — this niche doesn't clear our bar today.
Market size 16Growth 16Conversion 97Competition 15Returns 100Price range 4Avg price 36Brand share 38Review moat 58Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,190.27**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.31**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£62K**
£62K/yr · 41K searches
**Growth**
**Bad****-18.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£7.29–£15.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, b12 gummies is a £62K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 39/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **b12 gummies market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£52K–£62K**
- units × avg price
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**12**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**14%**
- WeightWorld36% - Horbäach19% - Wellgard14% - ALPHA019% - Beauty & Co4% - Nutrition Geeks4% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -18.0% search growth over the last 90 days.
1K800Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/b12-gummies/trend)
## **Top b12 gummies search terms**
- **b12 gummies**25K/yr-21.8%12.8% conv. - **vitamin b12 gummies**12K/yr-8.4%9.2% conv. - **b12 gummies adults**4K/yr-21.2%17.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/b12-gummies/search-terms)
## **Top b12 gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£19K40%£25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vitamin B12 Gummies - 120 Gummies - 4 Months Supply - 1000mcg - Tasty Natural Pomegranate Flavour - 1 per Day - Vegan & Gluten-Free - Methylcobalamin Form for Easy Absorption - B12 Vitamin Supplement**WeightWorld**£12.14**4.6★751 rev](https://www.amazon.co.uk/dp/B0CN31Y5ZP) [2**Vitamin B12 Gummies 2000mcg | 60 Count | High Strength Berry Flavour Tablet Alternative | Vitamin B12 (Cyanocobalamin) Supplement for Energy Support | Suitable for Vegans | By Horbaach**Horbäach**£7.54**4.7★53 rev](https://www.amazon.co.uk/dp/B0DDDHR4LC) [3**Wellgard Vegan Vitamin B12 Gummies High Strength B12 Supplement for Energy & Immunity UK Formulated B12 Gummies**Wellgard**£7.73**4.6★309 rev](https://www.amazon.co.uk/dp/B0BFJ1B67C) [4**Vitamin B12 Gummies 1 500mcg (per Gummy) - High Strength Methylcobalamin Supplement - Raspberry Flavour - 60 Vegan Gummies by Alpha01**ALPHA01**£10.67**4.3★376 rev](https://www.amazon.co.uk/dp/B093HJS6BN) [5**B12 Gummies - Beauty & Co Vegan High Strength Strawberry Flavour Vitamins 120 Gummies (Pack of 1)**Beauty & Co**£10.31**4.6★195 rev](https://www.amazon.co.uk/dp/B09K4G25BN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VED Vitamin B12 Gummies 1000mcg Vegan & Gluten-Free - Tasty Natural Mix Berry Flavour B12 Vitamin Supplement 60 Gummies 2 per Day 1 Months Supply.**VED**£8.41**9 rev1y ago](https://www.amazon.co.uk/dp/B0FC2TRDC6) [**Vitamin B12 Gummies 2000mcg | 60 Count | High Strength Berry Flavour Tablet Alternative | Vitamin B12 (Cyanocobalamin) Supplement for Energy Support | Suitable for Vegans | By Horbaach**Horbäach**£7.54**53 rev1y ago](https://www.amazon.co.uk/dp/B0DDDHR4LC) [**Vitamin B12 Gummies - 120 Gummies - 4 Months Supply - 1000mcg - Tasty Natural Pomegranate Flavour - 1 per Day - Vegan & Gluten-Free - Methylcobalamin Form for Easy Absorption - B12 Vitamin Supplement**WeightWorld**£12.14**751 rev2y ago](https://www.amazon.co.uk/dp/B0CN31Y5ZP) [**Vitamatic Extra Strength Vitamin B12 5000 mcg (Methylcobalamin) Gummies 120 Count Natural Cherry Flavor Energy & Nervous System Support**Vitamatic**£13.70**1,480 rev3y ago](https://www.amazon.co.uk/dp/B0BRX9JXBV) [**Vitamin B12 Tablets High Strength - 1 Year Supply (365 Tablets) - 1000mcg Dual Power B12 Vitamin Complex with Methylcobalamin & Adenosylcobalamin - Vegan Supplement - (Packaging Design May Vary)**Nutrition Geeks**£7.29**7,517 rev3y ago](https://www.amazon.co.uk/dp/B0BSG2NVP5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitamatic Extra Strength Vitamin B12 5000 mcg (Methylcobalamin) Gummies 120 Count Natural Cherry Flavor Energy & Nervous System Support**Vitamatic**£13.70**4.6★**▲ 82%**](https://www.amazon.co.uk/dp/B0BRX9JXBV) [**Vitamin B12 Gummies 2000mcg | 60 Count | High Strength Berry Flavour Tablet Alternative | Vitamin B12 (Cyanocobalamin) Supplement for Energy Support | Suitable for Vegans | By Horbaach**Horbäach**£7.54**4.7★**▲ 35%**](https://www.amazon.co.uk/dp/B0DDDHR4LC) [**Vitamin B12 Gummies - 1000 mcg High Strength B12 Gummies - Enriched with Vitamin C B1 B2 B6 & Biotin - 1 Month Supply - Vitamin B Complex Gummies - Novomins**novomins**£15.30**4.3★**▲ 31%**](https://www.amazon.co.uk/dp/B08K4SLT9S) [**Energy Vitamin B Complex Gummy | Vitamins B2 B3 B5 B6 B12 & Folic Acid with Zinc and Iodine | Tropical Fruit Flavour | 60 Vegan Gummies | Energy Support & Psychological Function by NUTRIGUMS**Nutrigums**£8.20**4.3★**▲ 14%**](https://www.amazon.co.uk/dp/B09J8NBCC6) [**Vitamin B12 Gummies 1 500mcg (per Gummy) - High Strength Methylcobalamin Supplement - Raspberry Flavour - 60 Vegan Gummies by Alpha01**ALPHA01**£10.67**4.3★**▲ 11%**](https://www.amazon.co.uk/dp/B093HJS6BN)
**~~View all trending →~~**
## **What buyers say about b12 gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Good value for money”*
**Taste-Overall**14%
*“They taste decent to”*
**Ease Of Chewing/Swallowing**11%
*“soft chewable B bits”*
**Quality-Overall**10%
*“Great quality arrived on time thanks Amazon”*
**Vitamin**9%
*“Vitamins great”*
**Ease Of Use**6%
*“easy to use”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Nutritional Content**4%
*“Nutritious and delicious”*
**Flavor**3%
*“The berry flavour is pleasant without being overly sweet, and the texture is soft and chewy”*
**Energy Level**2%
*“Energy”*
### **What buyers complain about **
**Dosage**9%
*“your body will not absorb the amount you think it is in the daily dose”*
**Vitamin**5%
*“No taste and good vitamins”*
**Size-Overall**5%
*“Small”*
**Taste-Overall**4%
*“there is no taste to it”*
**Side Effects**4%
*“Belly Cramps”*
**Blood Sugar Level**4%
*“I have to have regular blood tests as I am diabetic”*
**Calcium**3%
*“My B12 gone up”*
**Functionality-Overall**3%
*“Didnt work at all”*
**Regulates Digestion**3%
*“Have constipation no benefits noticed”*
**Stuck/Fused Together**3%
*“gummys all stuck together not allowed to return”*
## **Common questions**
- **Is b12 gummies profitable to sell on Amazon United Kingdom?**
- The niche generates £62K/yr across 11 tracked products. 90-day search growth is -18.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the b12 gummies niche?**
- 11 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in b12 gummies?**
- Top complaints mined from reviews: Dosage, Vitamin, Size-Overall. The return rate is 0.1%.
- **When does demand for b12 gummies peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the b12 gummies niche?**
- Listings span £7.29–£15.30; the average listing price is £10.31 (sweet spot $15–$100). The average incumbent carries 1,190 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)