---
title: "Search terms — aquafresh toothpaste - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/aquafresh-toothpaste/search-terms"
last_updated: "2026-07-31T13:07:17.698Z"
locale: en
meta:
  description: "Niche score 38/100 · £110K/yr market · 149K searches/yr · £4.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £110K/yr market · 149K searches/yr · £4.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — aquafresh toothpaste - Flapen"
---

# **aquafresh toothpaste**

**Skip it**

Prices mostly outside the sweet spot ($0.78–$13.76) — this niche doesn't clear our bar today.

Market size 26Growth 21Conversion 98Competition 33Returns 100Price range 0Avg price 12Brand share 6Review moat 60Quality gap 19

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,101.11**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£110K**

£110K/yr · 149K searches

**Growth**

**Bad****-7.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£4.23**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£0.78–£13.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100