---
title: "Apigenin — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/apigenin"
last_updated: "2026-07-31T08:56:26.683Z"
locale: en
meta:
description: "Niche score 49/100 · £69K/yr market · 39K searches/yr · £14.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £69K/yr market · 39K searches/yr · £14.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apigenin — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **apigenin**
**Skip it**
A small market ($69K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 20Conversion 95Competition 21Returns 100Price range 46Avg price 68Brand share 46Review moat 96Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****86.31**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.10**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£4.56–£24.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£69K**
£69K/yr · 39K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, apigenin is a £69K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apigenin market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£56K–£71K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#868**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **211 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**11**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**18%**
- Vinco Supplements29% - AureaSalus21% - Insynergy Labs12% - Time Health11% - Longevity Box5% - Nutrality5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
1K600Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/apigenin/trend)
## **Top apigenin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vinco Apigenin 100mg Supplement - 120 Sleep Capsules for Better Relaxation 99%+ Pure Natural Formula - NAD Booster Apigenin Sleep Supplements Natural Sleep Aid for Adults - Made in the UK**Vinco Supplements**£14.16**4.3★121 rev](https://www.amazon.co.uk/dp/B0CJCBT4JW) [2**Apigenin 600mg Liposomal Softgels with Fisetin Quercetin & Theaflavins High Strength Flavonoid Formula (60 Count (Pack of 1))**AureaSalus**£14.81**4.3★372 rev](https://www.amazon.co.uk/dp/B0CQQ79WR2) [3**Apigenin 3 Month Supply (98% Purity) Superior Chamomile Apigenin 90 Vegan Caps Sleep Supplement Relaxation Support NAD+ Booster Sleep Aid Relaxation & Mood**Insynergy Labs**£11.62**4.0★59 rev](https://www.amazon.co.uk/dp/B0CDTWQV7M) [4**Apigenin - 50mg x 120 Capsules - 98%+ Purity - Optimal Dose for Sleep & Relaxation Support - NAD+ Booster - Grapefruit Source - UK Made - GMP Standards - Zero Additives (120 Count (Pack of 1))**Time Health**£17.45**4.3★190 rev](https://www.amazon.co.uk/dp/B0C3J54NZJ) [5**Longevity Box Apigenin 100mg 90 Capsules | 98% Pure Celery Seed Extract | High Potency NAD+ & Sleep Support | 3rd Party Tested Vegan & Non-GMO**Longevity Box**£18.45**4.4★26 rev](https://www.amazon.co.uk/dp/B0C3Z38W62)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vinco Triple Magnesium L-Threonate with L-Theanine & Apigenin 120 Capsules - 3-in-1 Apigenin Threonate Supplements for Sleep & Relaxation - Triple Magnesium Complex Made in The UK**Vinco Supplements**£24.07**89 rev1y ago](https://www.amazon.co.uk/dp/B0DV9FDF4G) [**Apigenin 600mg Liposomal Softgels with Fisetin Quercetin & Theaflavins High Strength Flavonoid Formula (60 Count (Pack of 1))**AureaSalus**£14.81**372 rev2y ago](https://www.amazon.co.uk/dp/B0CQQ79WR2) [**VITA PHARMA Apigenin 250mg 60 Capsules Calm & Relaxation Mental Focus & Cognitive Wellness Sleep Quality Stress Balance**Vita Pharma**£8.63**3 rev2y ago](https://www.amazon.co.uk/dp/B0DB2HQC8N) [**Vinco Apigenin 100mg Supplement - 120 Sleep Capsules for Better Relaxation 99%+ Pure Natural Formula - NAD Booster Apigenin Sleep Supplements Natural Sleep Aid for Adults - Made in the UK**Vinco Supplements**£14.16**121 rev2y ago](https://www.amazon.co.uk/dp/B0CJCBT4JW) [**Apigenin 50mg Tablets - Vegan Friendly - Pre-Bed - Non-GM (90 Tablets)**Peak Supps**£8.48**11 rev2y ago](https://www.amazon.co.uk/dp/B0CF2DHF62)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VITA PHARMA Apigenin 250mg 60 Capsules Calm & Relaxation Mental Focus & Cognitive Wellness Sleep Quality Stress Balance**Vita Pharma**£8.63**5.0★**▲ 96%**](https://www.amazon.co.uk/dp/B0DB2HQC8N) [**Apigenin 50mg - 30 Tablets - Vegan - Pre-Bed - Non-GM**Peak Supps**£4.56**4.7★**▲ 32%**](https://www.amazon.co.uk/dp/B0CF2CW7RT) [**Longevity Box Apigenin 100mg 90 Capsules | 98% Pure Celery Seed Extract | High Potency NAD+ & Sleep Support | 3rd Party Tested Vegan & Non-GMO**Longevity Box**£18.45**4.4★**▲ 30%**](https://www.amazon.co.uk/dp/B0C3Z38W62) [**Apigenin High Strength 100mg 120 Capsules Supports Relaxation & Restful Sleep Natural Antioxidant & Cellular Protection Calm Stress Balance Supplement**ECO-VITS**£13.00**4.0★**▲ 15%**](https://www.amazon.co.uk/dp/B08QV18D6X) [**Apigenin 3 Month Supply (98% Purity) Superior Chamomile Apigenin 90 Vegan Caps Sleep Supplement Relaxation Support NAD+ Booster Sleep Aid Relaxation & Mood**Insynergy Labs**£11.62**4.0★**▲ 13%**](https://www.amazon.co.uk/dp/B0CDTWQV7M)
**~~View all trending →~~**
## **What buyers say about apigenin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**46%
*“Help with sleep”*
**Quality-Overall**11%
*“Good quality supplement”*
**Value For Money**10%
*“good price”*
**Energy Level**6%
*“Energy”*
**Stress/Anxiety**5%
*“Whilst this product does help to relax you”*
**Ease Of Chewing/Swallowing**4%
*“easy to swallow”*
**Nutritional Content**3%
*“better diet iv lost weight”*
**Ingredients-Overall**2%
*“apigenin has very promising possibilities”*
**Taste-Overall**1%
*“there's no aftertaste”*
### **What buyers complain about **
**Sleep Quality**34%
*“disturbed sleep also during the night”*
**Functionality-Overall**26%
*“Didn't work for me”*
**Value For Money**11%
*“Disappointing price gouging”*
**Side Effects**6%
*“But they have had no effect”*
**Size-Overall**2%
*“The pills are small”*
## **Common questions**
- **Is apigenin profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 13 tracked products. 90-day search growth is -10.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the apigenin niche?**
- 11 brands and 11 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in apigenin?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for apigenin peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the apigenin niche?**
- Listings span £4.56–£24.07; the average listing price is £14.10 (sweet spot $15–$100). The average incumbent carries 86 reviews — the moat a new listing must climb.
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