---
title: "Trend — anxiety relief - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/anxiety-relief/trend"
last_updated: "2026-07-31T09:01:30.814Z"
locale: en
meta:
  description: "Niche score 48/100 · £355K/yr market · 796K searches/yr · £10.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £355K/yr market · 796K searches/yr · £10.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — anxiety relief - Flapen"
---

# **anxiety relief**

**Skip it**

Soft demand (-23.9% this quarter) — this niche doesn't clear our bar today.

Market size 53Growth 13Conversion 54Competition 43Returns 100Price range 25Avg price 34Brand share 46Review moat 26Quality gap 78

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£355K**

£355K/yr · 796K searches

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£10.07**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,894**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£4.63–£18.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-23.9%**

90-day search growth — must beat 0% to launch