---
title: "Anus Itch Relief Cream — £1.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/anus-itch-relief-cream"
last_updated: "2026-07-31T16:27:37.032Z"
locale: en
meta:
description: "Niche score 41/100 · £1.0M/yr market · 999K searches/yr · £5.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £1.0M/yr market · 999K searches/yr · £5.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anus Itch Relief Cream — £1.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **anus itch relief cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 78Growth 16Conversion 100Competition 9Returns 100Price range 0Avg price 14Brand share 0Review moat 24Quality gap 35
**Conversion**
**Incredible****19.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.0M**
£1.0M/yr · 999K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,046.11**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.09**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.98–£9.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, anus itch relief cream is a £1.0M/yr Amazon United Kingdom market (999K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anus itch relief cream market data**
- **Units sold / yr**
- **200K–250K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **£1.0M–£1.3M**
- units × avg price
- **Conversion rate**
- **19.8%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**92**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Germoloids62% - Anusol25% - WAITROSE6% - Care4% - Recuren Plus3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.
30K20KSpike '24 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/anus-itch-relief-cream/trend)
## **Top anus itch relief cream search terms**
- **hemorrhoids treatment**231K/yr-14.6%15.6% conv. - **hemorrhoid cream**123K/yr-15.4%18.6% conv. - **germoloids cream**116K/yr-14.6%25.9% conv. - **piles treatment**98K/yr-10.3%19.5% conv. - **pile cream**51K/yr-11.7%24.0% conv. - **haemorrhoids & pile cream**52K/yr-24.3%21.5% conv. - **hemorrhoid treatment**36K/yr-19.3%12.8% conv. - **preparation h hemorrhoid cream**48K/yr-28.9%19.4% conv. - **piles treatment extra strength**51K/yr-43.4%15.9% conv. - **germoloids**31K/yr-28.2%23.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/anus-itch-relief-cream/search-terms)
## **Top anus itch relief cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£101K20%£201K30%£302K40%£402K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).**Germoloids**£4.95**4.6★10,968 rev](https://www.amazon.co.uk/dp/B000KKK4UG) [2**Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)**Anusol**£3.70**4.6★5,535 rev](https://www.amazon.co.uk/dp/B000KUAHZS) [3**Germoloids Haemorrhoid Treatment & Piles Treatment Ointment Triple Action with Anaesthetic to Numb the Pain & Itch 55 ml ( Pack of 1)**Germoloids**£5.09**4.6★9,536 rev](https://www.amazon.co.uk/dp/B000KHVKSY) [4**Germoloids Haemorrhoid Treatment & Piles Treatment Suppositories Triple Action with Anaesthetic to Numb the Pain & Itch 55 g 24 Count (Pack of 1)**Germoloids**£5.33**4.6★9,954 rev](https://www.amazon.co.uk/dp/B00KHP6KUC) [5**Preparation H Gel 25g**WAITROSE**£4.88**4.6★925 rev](https://www.amazon.co.uk/dp/B00KOR2S0Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Recuren Plus Hemorrhoids Treatment Hemorrhoid & Fissure Cream Fast Acting Hemorrhoid Cream and Healing Formula for Itching Swelling Bleeding Burning and Maximum Pain Relief 30g 1pack**Recuren Plus**£9.40**903 rev4y ago](https://www.amazon.co.uk/dp/B09MXKYJ8G) [**Preparation H Gel 25g**WAITROSE**£4.88**925 rev12y ago](https://www.amazon.co.uk/dp/B00KOR2S0Y) [**Germoloids Haemorrhoid Treatment & Piles Treatment Suppositories Triple Action with Anaesthetic to Numb the Pain & Itch 55 g 24 Count (Pack of 1)**Germoloids**£5.33**9,954 rev13y ago](https://www.amazon.co.uk/dp/B00KHP6KUC) [**Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)**Anusol**£3.70**5,535 rev17y ago](https://www.amazon.co.uk/dp/B000KUAHZS) [**Care Haemorrhoid Cream 25g for The Relief of External Haemorrhoids Double Action Ointment Relieves Pain and Promotes Healing of Piles**Care**£2.98**678 rev17y ago](https://www.amazon.co.uk/dp/B001E4E4P8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)**Anusol**£3.70**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/B000KUAHZS) [**Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).**Germoloids**£4.95**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/B000KKK4UG) [**Anusol Haemorrhoids Treatment Cream - Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching and Lubricates - 23 g**Anusol**£3.79**4.6★**— 8%**](https://www.amazon.co.uk/dp/B000KKK4YM) [**Preparation H Gel 25g**WAITROSE**£4.88**4.6★**— 5%**](https://www.amazon.co.uk/dp/B00KOR2S0Y) [**Germoloids Haemorrhoid Treatment & Piles Treatment Suppositories Triple Action with Anaesthetic to Numb the Pain & Itch 55 g 24 Count (Pack of 1)**Germoloids**£5.33**4.6★**— 2%**](https://www.amazon.co.uk/dp/B00KHP6KUC)
**~~View all trending →~~**
## **What buyers say about anus itch relief cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**22%
*“It works as it should do”*
**Quality-Overall**17%
*“Best on market”*
**Efficiency**13%
*“Works perfectly”*
**Value For Money**9%
*“Great value”*
**Ease Of Use**9%
*“Ease of use”*
**Soothing Effect**3%
*“It calms the area almost immediately”*
**Comfort-Overall**3%
*“Comfortable”*
**Ease Of Application**2%
*“The application is straightforward”*
**Allergies**2%
*“doesnt irritate sensitive skin”*
**Soft Feel**2%
*“feels good”*
### **What buyers complain about **
**Allergies**10%
*“can cause damage to the skin”*
**Functionality-Overall**9%
*“Not fast action”*
**Pain Relief-Overall**6%
*“This then resulted in painful piles”*
**Quality-Overall**6%
*“its not quite as good as the leading brand, the one in the blue & white tubes”*
**Value For Money**6%
*“More expensive”*
**Shrinkage Resistance**5%
*“Anusol shrinks the damage very well”*
**Smell**4%
*“It doesn't look the same or smell the same”*
**Burnt/Roasted/Overbaked**3%
*“BE CAREFUL, REALLY BURNS”*
**Durability**3%
*“Falling apart”*
**Wrinkles**3%
*“Didnt work for wrinkles”*
## **Common questions**
- **Is anus itch relief cream profitable to sell on Amazon United Kingdom?**
- The niche generates £1.0M/yr across 9 tracked products. 90-day search growth is -17.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the anus itch relief cream niche?**
- 5 brands and 92 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in anus itch relief cream?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Pain Relief-Overall. The return rate is 0.0%.
- **When does demand for anus itch relief cream peak?**
- Demand peaks in Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the anus itch relief cream niche?**
- Listings span £2.98–£9.40; the average listing price is £5.09 (sweet spot $15–$100). The average incumbent carries 5,046 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)