---
title: "Antifungal Cream — £2.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/antifungal-cream"
last_updated: "2026-07-31T09:01:34.538Z"
locale: en
meta:
description: "Niche score 50/100 · £2.1M/yr market · 1.9M searches/yr. Prices mostly outside the sweet spot ($3.99–$16.83) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £2.1M/yr market · 1.9M searches/yr. Prices mostly outside the sweet spot ($3.99–$16.83) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Antifungal Cream — £2.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **antifungal cream**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($3.99–$16.83) keeps it on the watch list.
Market size 95Growth 28Conversion 95Competition 24Returns 100Price range 14Avg price 24Brand share 30Review moat 24Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.1M**
£2.1M/yr · 1.9M searches
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,028**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.69**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.99–£16.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, antifungal cream is a £2.1M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **antifungal cream market data**
- **Units sold / yr**
- **200K–250K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£1.7M–£2.2M**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**121**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**10%**
- Canesten28% - Lamisil27% - Kopa Haiku22% - Terthon7% - PHARMBANNER3% - Swiftalyn3% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
45K35KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/antifungal-cream/trend)
## **Top antifungal cream search terms**
- **clotrimazole antifungal cream**279K/yr-2.3%7.0% conv. - **antifungal cream**275K/yr-10.0%8.7% conv. - **canesten antifungal cream**203K/yr-15.7%9.5% conv. - **clotrimazole**142K/yr-1.6%6.3% conv. - **clotrimazole cream**94K/yr+28.3%4.0% conv. - **jock itch cream**100K/yr+6.5%10.5% conv. - **lamisil cream**84K/yr+18.9%28.4% conv. - **anti fungal skin cream**118K/yr+8.1%10.1% conv. - **terbinafine cream**88K/yr+26.0%13.0% conv. - **lamisil**93K/yr+35.6%25.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/antifungal-cream/search-terms)
## **Top antifungal cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£206K20%£412K30%£618K40%£824K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g**Kopa Haiku**£9.63**4.7★408 rev](https://www.amazon.co.uk/dp/B0GDG2XHCY) [2**Lamisil AT 1% Athletes Foot Treatment Cream for Treatment of Foot Fungus 15 g**Lamisil**£5.02**4.6★7,464 rev](https://www.amazon.co.uk/dp/B001DQESXA) [3**Canesten Athletes Foot 1% w/w Cream | Effective Athletes Foot Treatment | Soothes Itching | Destroys Athletes Foot Fungi | Antifungal Cream | Big pack |30 g (Pack of 1)**Canesten**£4.31**4.6★24,925 rev](https://www.amazon.co.uk/dp/B00DCPHVMU) [4**Terthon Herbal Antifungal Cream: Treatment for Ringworm Jock Itch Athletes Foot & Fungal Skin Infections Natural Fast-Acting Formula for Adults and Kids 20g (1 Pack)**Terthon**£9.22**4.7★756 rev](https://www.amazon.co.uk/dp/B0DPRK53YL) [5**Canesten Thrush Combi Internal & External Creams for Thrush Treatment | Clotrimazole | Two-Step Complete Relief Thrush Treatment**Canesten**£10.58**4.6★19,092 rev](https://www.amazon.co.uk/dp/B0038HPIRM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Antifungal Cream 30g for Relieving Jock Itch Eczema Effective Treatment for Athletes Foot Soothes Itching Cream for Relieving Skin Itching in Adults**HNYGS-EU**£8.48**6 rev2mo ago](https://www.amazon.co.uk/dp/B0H15MXKLT) [**Jock Itch Antifungal Cream: Tea Tree Oil Anti Fungal Cream with Aloe Vera Lavender & Eucalyptus - Extra Strength Herbal Moisturizer for Itchy Skin Soothing on Feet Body & Hands - 100g**Rossi Engraving**£10.15**134 rev5mo ago](https://www.amazon.co.uk/dp/B0G4WC3B9Q) [**Antifungal Cream for Athletes Foot Ringworm & Groin Fungal Infection Helps Relieve Itching Redness & Scaling Fast-Absorbing Non-Greasy**PHARMBANNER**£14.22**60 rev6mo ago](https://www.amazon.co.uk/dp/B0GHZYW845) [**Herbal Antifungal Treatment Cream for Skin: Gentle Plant-Based Formula Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis-Prone Skin**Kopa Haiku**£10.51**99 rev6mo ago](https://www.amazon.co.uk/dp/B0GZQ8SV65) [**Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g**Kopa Haiku**£9.63**408 rev6mo ago](https://www.amazon.co.uk/dp/B0GDG2XHCY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Antifungal Cream 30g for Relieving Jock Itch Eczema Effective Treatment for Athletes Foot Soothes Itching Cream for Relieving Skin Itching in Adults**HNYGS-EU**£8.48**5.0★**▲ 205%**](https://www.amazon.co.uk/dp/B0H15MXKLT) [**Herbal Antifungal Treatment Cream for Skin: Gentle Plant-Based Formula Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis-Prone Skin**Kopa Haiku**£10.51**4.8★**▲ 200%**](https://www.amazon.co.uk/dp/B0GZQ8SV65) [**Lamisil Once (4g)**Lamisil**£10.54**4.5★**▲ 123%**](https://www.amazon.co.uk/dp/B00MY591G8) [**Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g**Kopa Haiku**£9.63**4.7★**▲ 103%**](https://www.amazon.co.uk/dp/B0GDG2XHCY) [**Antifungal Cream for Athletes Foot Ringworm & Groin Fungal Infection Helps Relieve Itching Redness & Scaling Fast-Absorbing Non-Greasy**PHARMBANNER**£14.22**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0GHZYW845)
**~~View all trending →~~**
## **What buyers say about antifungal cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent Product”*
**Efficiency**15%
*“Works effectively”*
**Advertised Vs Actual Product**9%
*“It arrived as described”*
**Allergies**8%
*“helps irritated skin”*
**Value For Money**7%
*“Good price”*
**Smell**6%
*“The smell is natural”*
**Itch Relief**6%
*“helps with itching”*
**Skin Health**2%
*“Skin benefits”*
**Ease Of Application**2%
*“Easy to apply”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Allergies**15%
*“Allergic reaction”*
**Functionality-Overall**14%
*“Not effective”*
**Value For Money**9%
*“Over priced”*
**Size-Overall**8%
*“Very small”*
**Itch Relief**4%
*“Had 3 tubes now still itching”*
**Smell**3%
*“There is a slight smell with it that I think is from the tea tree ingredient”*
**Ingredients-Overall**2%
*“Not as good as Canesten”*
**Skin Health**2%
*“This cream made me feel hopeless”*
**Advertised Vs Actual Product**1%
*“Misleading this product is scented”*
**Durability**1%
*“Gone”*
### **Top return reasons **
**Leak-Proof**21%
**Functionality-Overall**16%
**Value For Money**16%
**Quality-Overall**16%
**Size-Overall**11%
**Warmth**5%
**Gap/Hole**5%
**Advertised Vs Actual Product**5%
**Product Condition**3%
**Moist/Dry**3%
## **Common questions**
- **Is antifungal cream profitable to sell on Amazon United Kingdom?**
- The niche generates £2.1M/yr across 20 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the antifungal cream niche?**
- 13 brands and 121 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in antifungal cream?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for antifungal cream peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the antifungal cream niche?**
- Listings span £3.99–£16.83; the average listing price is £8.69 (sweet spot $15–$100). The average incumbent carries 5,028 reviews — the moat a new listing must climb.
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