---
title: "Antidepressant — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/antidepressant"
last_updated: "2026-07-31T20:46:39.713Z"
locale: en
meta:
description: "Niche score 37/100 · £72K/yr market · 44K searches/yr · £8.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £72K/yr market · 44K searches/yr · £8.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Antidepressant — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **antidepressant**
**Skip it**
Prices mostly outside the sweet spot ($6.14–$15.37) — this niche doesn't clear our bar today.
Market size 18Growth 10Conversion 99Competition 10Returns 100Price range 4Avg price 24Brand share 28Review moat 39Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,560.44**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£8.67**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£72K**
£72K/yr · 44K searches
**Growth**
**Bad****-29.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£6.14–£15.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, antidepressant is a £72K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 37/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **antidepressant market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£52K–£69K**
- units × avg price
- **Conversion rate**
- **18.8%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**5%**
- NEW LEAF PRODUCTS29% - Free Soul21% - PH PROWISE Healthcare20% - Nootro Labs9% - Horbäach9% - Nutrition Geeks7% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -29.8% search growth over the last 90 days.
2K2KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/antidepressant/trend)
## **Top antidepressant search terms**
- **ashwagandha and lions mane**22K/yr-18.8%14.0% conv. - **ashwagandha lions mane**9K/yr-33.6%14.2% conv. - **lions mane and ashwagandha supplement**9K/yr-51.3%14.4% conv. - **lions mane ashwagandha**4K/yr-34.9%13.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/antidepressant/search-terms)
## **Top antidepressant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£22K40%£29K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ashwagandha KSM-66 and Lions Mane Capsules - High Strength 2000mg KSM-66 Ashwaghandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Capsules with Black Pepper - UK Made by New Leaf**NEW LEAF PRODUCTS**£8.46**4.3★7,776 rev](https://www.amazon.co.uk/dp/B0D4QVQFSN) [2**Ashwagandha KSM 66 + Lions Mane Complex | 3000mg Ashwagandha High Strength + 5000mg Lions Mane Tablets | Added Zinc + Vitamin B6 | Vegan UK Made | Free Soul**Free Soul**£6.92**4.4★276 rev](https://www.amazon.co.uk/dp/B0FG1WJMR5) [3**KSM-66 Ashwagandha and Lions Mane Tablets - High Strength 2200mg | KSM-66 Ashwagandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Tablets with Black Pepper - UK Made by Prowise**PH PROWISE Healthcare**£7.55**4.4★836 rev](https://www.amazon.co.uk/dp/B0DX6ZT2BJ) [4**Nootro Essentials Ashwagandha & Lions Mane Capsules 6000mg High Strength Mushroom Supplement for Focus Calm & Stress Relief Support (60 Servings - 2 Capsules Daily 2 Month Supply)**Nootro Labs**£15.37**4.3★109 rev](https://www.amazon.co.uk/dp/B0FGY8M9K8) [5**Ashwagandha KSM-66 and Lions Mane 2500mg Capsules | KSM-66 Ashwagandha Root Extract & Lions Mane Mushroom Extract Enhanced with Black Pepper | 120 Vegan Capsules | Horbaach**Horbäach**£6.24**4.4★101 rev](https://www.amazon.co.uk/dp/B0DTJBW24C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ashwagandha KSM 66 + Lions Mane Complex | 3000mg Ashwagandha High Strength + 5000mg Lions Mane Tablets | Added Zinc + Vitamin B6 | Vegan UK Made | Free Soul**Free Soul**£6.92**276 rev1y ago](https://www.amazon.co.uk/dp/B0FG1WJMR5) [**Nootro Essentials Ashwagandha & Lions Mane Capsules 6000mg High Strength Mushroom Supplement for Focus Calm & Stress Relief Support (60 Servings - 2 Capsules Daily 2 Month Supply)**Nootro Labs**£15.37**109 rev1y ago](https://www.amazon.co.uk/dp/B0FGY8M9K8) [**KSM-66 Ashwagandha and Lions Mane Tablets - High Strength 2200mg | KSM-66 Ashwagandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Tablets with Black Pepper - UK Made by Prowise**PH PROWISE Healthcare**£7.55**836 rev1y ago](https://www.amazon.co.uk/dp/B0DX6ZT2BJ) [**Ashwagandha KSM-66 and Lions Mane 2500mg Capsules | KSM-66 Ashwagandha Root Extract & Lions Mane Mushroom Extract Enhanced with Black Pepper | 120 Vegan Capsules | Horbaach**Horbäach**£6.24**101 rev1y ago](https://www.amazon.co.uk/dp/B0DTJBW24C) [**OMNIA Lions Mane 2000mg Tablets 15:1 High Strength Extract with Ashwagandha Organic Black Pepper & Vitamin B1 180 Vegan Tablets UK Made Brain Supplement for Focus & Clarity**OMNIA**£6.14**101 rev1y ago](https://www.amazon.co.uk/dp/B0DNG25J87)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OMNIA Lions Mane 2000mg Tablets 15:1 High Strength Extract with Ashwagandha Organic Black Pepper & Vitamin B1 180 Vegan Tablets UK Made Brain Supplement for Focus & Clarity**OMNIA**£6.14**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B0DNG25J87) [**Nootro Essentials Ashwagandha & Lions Mane Capsules 6000mg High Strength Mushroom Supplement for Focus Calm & Stress Relief Support (60 Servings - 2 Capsules Daily 2 Month Supply)**Nootro Labs**£15.37**4.3★**▲ 45%**](https://www.amazon.co.uk/dp/B0FGY8M9K8) [**Ashwagandha KSM-66 and Lions Mane 2500mg Capsules | KSM-66 Ashwagandha Root Extract & Lions Mane Mushroom Extract Enhanced with Black Pepper | 120 Vegan Capsules | Horbaach**Horbäach**£6.24**4.4★**▲ 18%**](https://www.amazon.co.uk/dp/B0DTJBW24C) [**Lions Mane Supplement 4000mg with Vitamin B1 & Black Pepper 180 Vegan Tablets - Lions Mane Mushroom 15:1 Extract (Not Lions Mane Powder or Capsules) UK Made for Mental Performance & Nervous System**Nutrition Geeks**£7.97**4.4★**— 6%**](https://www.amazon.co.uk/dp/B0C9TWKQQV) [**Ashwagandha KSM 66 + Lions Mane Complex | 3000mg Ashwagandha High Strength + 5000mg Lions Mane Tablets | Added Zinc + Vitamin B6 | Vegan UK Made | Free Soul**Free Soul**£6.92**4.4★**— 3%**](https://www.amazon.co.uk/dp/B0FG1WJMR5)
**~~View all trending →~~**
## **What buyers say about antidepressant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Easy to take & quality product”*
**Value For Money**13%
*“Worth it”*
**Sleep Quality**9%
*“Great for sleep”*
**Ease Of Chewing/Swallowing**8%
*“3 stars for ease of swallowing and no side effects, will update”*
**Stress/Anxiety**7%
*“calming daily stressors”*
**Focus Enhancement**5%
*“Helps my focus”*
**Vitamin**5%
*“Good supplement”*
**Advertised Vs Actual Product**4%
*“Worked as advertised”*
**Ease Of Use**4%
*“Ease of use”*
**Efficiency**3%
*“Effectively”*
### **What buyers complain about **
**Dosage**11%
*“Not enough to be clinically effective at all”*
**Side Effects**10%
*“After taking these for a few day I was experiencing really bad pain in my abdomen”*
**Ingredients-Overall**9%
*“Ingredients have changed”*
**Functionality-Overall**7%
*“Dont work”*
**Sleep Quality**6%
*“I stopped feeling sleepy”*
**Acid Regulator/Stomach Ache Relief**5%
*“I don't want them as they want help my stomach”*
**Advertised Vs Actual Product**5%
*“misleading”*
**Vitamin**3%
*“Please beware not to use if taking certain medications or take different times to other vitamins”*
**Quality-Overall**3%
*“Just wish the quality control was a bit better”*
**Stress/Anxiety**3%
*“the caffeine crash or the jittery feelings”*
### **Top return reasons **
**Certifications**100%
## **Common questions**
- **Is antidepressant profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 9 tracked products. 90-day search growth is -29.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the antidepressant niche?**
- 8 brands and 10 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in antidepressant?**
- Top complaints mined from reviews: Dosage, Side Effects, Ingredients-Overall. The return rate is 0.1%.
- **When does demand for antidepressant peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the antidepressant niche?**
- Listings span £6.14–£15.37; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 2,560 reviews — the moat a new listing must climb.
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