---
title: "Trend — antibiotics - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/antibiotics/trend"
last_updated: "2026-07-31T16:53:17.905Z"
locale: en
meta:
  description: "Niche score 38/100 · £99K/yr market · 232K searches/yr · £11.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £99K/yr market · 232K searches/yr · £11.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — antibiotics - Flapen"
---

# **antibiotics**

**Skip it**

A concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 12Conversion 48Competition 11Returns 100Price range 34Avg price 43Brand share 13Review moat 75Quality gap 70

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****499**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£11.12**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£4.37–£20.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£99K**

£99K/yr · 232K searches

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-26.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf