---
title: "Reviews — anal lube - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/anal-lube/reviews"
last_updated: "2026-07-31T10:46:28.962Z"
locale: en
meta:
  description: "Niche score 41/100 · £228K/yr market · 257K searches/yr · £7.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £228K/yr market · 257K searches/yr · £7.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — anal lube - Flapen"
---

# **anal lube**

**Skip it**

Prices mostly outside the sweet spot ($3.25–$15.32) — this niche doesn't clear our bar today.

Market size 43Growth 23Conversion 92Competition 27Returns 99Price range 3Avg price 22Brand share 9Review moat 24Quality gap 47

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£228K**

£228K/yr · 257K searches

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,214.87**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.86**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£3.25–£15.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100