---
title: "Amfit Protein Powder — £66K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/amfit-protein-powder"
last_updated: "2026-07-31T08:14:40.880Z"
locale: en
meta:
description: "Niche score 51/100 · £66K/yr market · 84K searches/yr · £21.42 avg price. Soft demand (-25.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £66K/yr market · 84K searches/yr · £21.42 avg price. Soft demand (-25.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Amfit Protein Powder — £66K/yr Amazon UK Niche (2026) - Flapen"
---
# **amfit protein powder**
**Worth a look**
Shows low returns (0.1%), but soft demand (-25.4% this quarter) keeps it on the watch list.
Market size 17Growth 12Conversion 46Competition 68Returns 100Price range 85Avg price 91Brand share 43Review moat 25Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£21.42**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.25–£56.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,085.09**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£66K**
£66K/yr · 84K searches
**Growth**
**Bad****-25.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, amfit protein powder is a £66K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amfit protein powder market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£64K–£86K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **70%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**98**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**14%**
- BULK POWDERS30% - Optimum Nutrition20% - Myprotein12% - Bulk9% - Applied Nutrition8% - The Bulk Protein Company7% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/amfit-protein-powder/trend)
## **Top amfit protein powder search terms**
- **amazon protein powder**22K/yr-1.5%1.1% conv. - **amfit protein powder**27K/yr-39.7%2.4% conv. - **cookies and cream protein powder**15K/yr-15.2%4.0% conv. - **protein powder cookies and cream**7K/yr-18.2%4.8% conv. - **amfit**9K/yr-43.1%0.8% conv. - **amfit protein**2K/yr-51.3%1.1% conv. - **amfit whey protein**2K/yr-57.6%0.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/amfit-protein-powder/search-terms)
## **Top amfit protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bulk Pure Whey Protein Powder Vanilla 1kg**BULK POWDERS**£18.70**4.4★9,556 rev](https://www.amazon.co.uk/dp/B00HF63AYA) [2**Bulk Pure Whey Protein Powder Chocolate 1kg**BULK POWDERS**£18.83**4.5★4,427 rev](https://www.amazon.co.uk/dp/B00HF630Z4) [3**Optimum Nutrition Gold Standard 100% Whey Protein Powder 896 g**Optimum Nutrition**£27.73**4.6★7,660 rev](https://www.amazon.co.uk/dp/B000GIQSVG) [4**ON Gold Standard 100% Whey for Muscle Support and Repair Low Sugar High Protein Powder with Naturally Occurring Glutamine and BCAA Amino Acids Cookies & Cream Flavour 15 Servings 480g**Optimum Nutrition**£15.60**4.6★47 rev](https://www.amazon.co.uk/dp/B0DDT9D3G4) [5**Myprotein Impact Whey Protein Powder | Cookies and Cream - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian**Myprotein**£22.47**4.3★11 rev](https://www.amazon.co.uk/dp/B0GTR8JT97)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Myprotein Impact Whey Protein Powder | Cookies and Cream - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian**Myprotein**£22.47**11 rev4mo ago](https://www.amazon.co.uk/dp/B0GTR8JT97) [**USN Whey Protein Powder 900g (30 Servings) Cookies & Cream - High Protein Shake with 20g Protein per Serving - No Added Sugar Soy or Preservatives - Supports Muscle Recovery Growth & Maintenance**USN**£21.57**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GN2H2TRR) [**Applied Nutrition Critical Whey Protein Powder 24g Protein per Serving High Protein Powder Protein Shake with BCAAs & Glutamine Muscle Growth & Recovery (825g - 25 Servings) (Cookies N Cream)**Applied Nutrition**£23.30**116 rev11mo ago](https://www.amazon.co.uk/dp/B0FP2ZMB8D) [**Bulk Basic Whey Protein Powder | Chocolate | 1.25 kg | 41 Servings | Up to 18g Protein per Serving | Low Sugar | Fast Absorbing Formula | Gym Supplement Supports Muscle Growth & Recovery**Bulk**£13.09**2,587 rev1y ago](https://www.amazon.co.uk/dp/B0FJS737F7) [**OMNIA Pure Whey Protein Powder Nutrition Low Carbs and Low Sugar Muscle Building Powder Over 22G Protein Per Serving - 33 Servings - 1 KG - Strawberry**OMNIA**£14.40**134 rev1y ago](https://www.amazon.co.uk/dp/B0DPR4CZLG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Applied Nutrition Critical Whey Protein Powder 24g Protein per Serving High Protein Powder Protein Shake with BCAAs & Glutamine Muscle Growth & Recovery (825g - 25 Servings) (Cookies N Cream)**Applied Nutrition**£23.30**4.2★**▲ 183%**](https://www.amazon.co.uk/dp/B0FP2ZMB8D) [**USN Whey Protein Powder 900g (30 Servings) Cookies & Cream - High Protein Shake with 20g Protein per Serving - No Added Sugar Soy or Preservatives - Supports Muscle Recovery Growth & Maintenance**USN**£21.57**4.0★**▲ 171%**](https://www.amazon.co.uk/dp/B0GN2H2TRR) [![PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]](https://m.media-amazon.com/images/I/41pHGr2doiL.jpg)**PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag \[ Packaging May Vary \]**PhD**£19.21**4.4★**▲ 121%**](https://www.amazon.co.uk/dp/B003AXAG7G) [**Myprotein Impact Whey Protein Powder | Cookies and Cream - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian**Myprotein**£22.47**4.3★**▲ 114%**](https://www.amazon.co.uk/dp/B0GTR8JT97) [**Bulk Pure Whey Protein Powder Chocolate 1kg**BULK POWDERS**£18.83**4.5★**▲ 80%**](https://www.amazon.co.uk/dp/B00HF630Z4)
**~~View all trending →~~**
## **What buyers say about amfit protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“this tastes lovely”*
**Nutritional Content**18%
*“Nice protein amount”*
**Value For Money**9%
*“Good Value for Money”*
**Quality-Overall**9%
*“Reliable seller of a quality item”*
**Flavor**7%
*“The vanilla flavour is pleasant”*
**Blend/Ratio**5%
*“and it blends pretty well”*
**Solubility**3%
*“Easy to mix”*
**Texture/Consistency-Overall**2%
*“Great Texture”*
**Sweetness**2%
*“It has balanced taste not too chalky or too sweet”*
**Advertised Vs Actual Product**1%
*“Does the job”*
### **What buyers complain about **
**Taste-Overall**32%
*“Does not taste good”*
**Nutritional Content**9%
*“had to comment to say how poor this protein powder is - avoid”*
**Flavor**7%
*“Absolutely disgusting flavour”*
**Texture/Consistency-Overall**6%
*“Weird texture”*
**Value For Money**4%
*“Over priced”*
**Quality-Overall**3%
*“Extremely poor quality”*
**Sweetness**3%
*“Contains Too Much Sugar”*
**Dilute/Watery**2%
*“very watery when made as per the instructions”*
**Solubility**2%
*“doesn't mix well”*
**Smell**1%
*“Chemical smell”*
### **Top return reasons **
**Taste-Overall**30%
**Value For Money**20%
**Flavor**15%
**Leak-Proof**10%
**Contamination**10%
**Advertised Vs Actual Product**10%
**Texture/Consistency-Overall**5%
## **Common questions**
- **Is amfit protein powder profitable to sell on Amazon United Kingdom?**
- The niche generates £66K/yr across 33 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the amfit protein powder niche?**
- 13 brands and 98 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in amfit protein powder?**
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.1%.
- **When does demand for amfit protein powder peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the amfit protein powder niche?**
- Listings span £9.25–£56.51; the average listing price is £21.42 (sweet spot $15–$100). The average incumbent carries 4,085 reviews — the moat a new listing must climb.
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