---
title: "Amethyst Crystal — £62K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/amethyst-crystal"
last_updated: "2026-07-31T11:38:32.979Z"
locale: en
meta:
description: "Niche score 36/100 · £62K/yr market · 178K searches/yr · £15.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £62K/yr market · 178K searches/yr · £15.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amethyst Crystal — £62K/yr Amazon UK Niche (2026) - Flapen"
---
# **amethyst crystal**
**Skip it**
Soft demand (-39.8% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 5Conversion 28Competition 6Returns 95Price range 74Avg price 76Brand share 9Review moat 54Quality gap 86
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.59**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.93–£43.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,337.71**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£62K**
£62K/yr · 178K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-39.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, amethyst crystal is a £62K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amethyst crystal market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£78K–£94K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#139**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- WAFUNNE70% - Deep Purple Project9% - Nvzi8% - Erliway5% - Anima4% - Namzi4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.8% search growth over the last 90 days.
8K6KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/amethyst-crystal/trend)
## **Top amethyst crystal search terms**
- **amethyst crystal**86K/yr-25.1%1.4% conv. - **amethyst**54K/yr-40.8%0.6% conv. - **amethyst geode**6K/yr-0.1%0.2% conv. - **amethyst crystals**4K/yr+100.2%1.1% conv. - **amethyst gifts**15K/yr-89.6%0.0% conv. - **purple crystal**4K/yr-26.1%0.6% conv. - **amethyst crystal stone**4K/yr-27.0%2.3% conv. - **amethyst stone**4K/yr-36.7%0.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/amethyst-crystal/search-terms)
## **Top amethyst crystal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£9K30%£19K45%£28K60%£37K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amethyst Crystal Cluster Purple Crystals Rock Geode Quartz Raw Healing Crystals Stone 0-0.25kg**WAFUNNE**£13.80**3.8★16 rev](https://www.amazon.co.uk/dp/B0FP2MWQQX) [2**Amethyst Crystal Geodes Oval Purple Crystals Rock Cluster Quartz Raw Stone Healing Crystals 0-0.25kg**WAFUNNE**£27.30**3.4★10 rev](https://www.amazon.co.uk/dp/B0FP2QT8MP) [3**Deep Purple Project Amethyst Crystal Rock 1/2 to 1 lb Raw Clusters from Uruguay Quartz Geode 250 a 500 gr**Deep Purple Project**£43.88**4.5★1,576 rev](https://www.amazon.co.uk/dp/B07FW18GLZ) [4**Nvzi Amethyst Crystal Rock Real Amethyst Stone Natural Purple Crystals and Healing Stones Amathesis Crystal Cluster Geode Amatista Piedra Natural Cuarzos Originales De Energia Y Piedras(0.12LB)**Nvzi**£6.13**4.4★289 rev](https://www.amazon.co.uk/dp/B0CTMJ1J2Y) [5**Deep Amethyst Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki**Erliway**£4.93**4.3★4,541 rev](https://www.amazon.co.uk/dp/B0C1GV67CM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amethyst Crystal Cluster Purple Crystals Rock Geode Quartz Raw Healing Crystals Stone 0-0.25kg**WAFUNNE**£13.80**16 rev11mo ago](https://www.amazon.co.uk/dp/B0FP2MWQQX) [**Amethyst Crystal Geodes Oval Purple Crystals Rock Cluster Quartz Raw Stone Healing Crystals 0-0.25kg**WAFUNNE**£27.30**10 rev11mo ago](https://www.amazon.co.uk/dp/B0FP2QT8MP) [**Anima Amethyst Crystal - Large 4-5cm Deep Purple Natural Raw Amethyst Stone for Peace Clarity Sleep & Intuition - Ethically Sourced Presented in Elegant Gift Box**Anima**£7.26**519 rev1y ago](https://www.amazon.co.uk/dp/B0F5WZXXW2) [**Nvzi Amethyst Crystal Rock Real Amethyst Stone Natural Purple Crystals and Healing Stones Amathesis Crystal Cluster Geode Amatista Piedra Natural Cuarzos Originales De Energia Y Piedras(0.12LB)**Nvzi**£6.13**289 rev2y ago](https://www.amazon.co.uk/dp/B0CTMJ1J2Y) [**Deep Amethyst Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki**Erliway**£4.93**4,541 rev3y ago](https://www.amazon.co.uk/dp/B0C1GV67CM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amethyst Crystal Cluster Purple Crystals Rock Geode Quartz Raw Healing Crystals Stone 0-0.25kg**WAFUNNE**£13.80**3.8★**▲ 92%**](https://www.amazon.co.uk/dp/B0FP2MWQQX) [**Amethyst Crystal Geodes Oval Purple Crystals Rock Cluster Quartz Raw Stone Healing Crystals 0-0.25kg**WAFUNNE**£27.30**3.4★**▼ 10%**](https://www.amazon.co.uk/dp/B0FP2QT8MP) [**Anima Amethyst Crystal - Large 4-5cm Deep Purple Natural Raw Amethyst Stone for Peace Clarity Sleep & Intuition - Ethically Sourced Presented in Elegant Gift Box**Anima**£7.26**4.2★**▼ 12%**](https://www.amazon.co.uk/dp/B0F5WZXXW2) [**Deep Purple Project Amethyst Crystal Rock 1/2 to 1 lb Raw Clusters from Uruguay Quartz Geode 250 a 500 gr**Deep Purple Project**£43.88**4.5★**▼ 34%**](https://www.amazon.co.uk/dp/B07FW18GLZ) [**Nvzi Amethyst Crystal Rock Real Amethyst Stone Natural Purple Crystals and Healing Stones Amathesis Crystal Cluster Geode Amatista Piedra Natural Cuarzos Originales De Energia Y Piedras(0.12LB)**Nvzi**£6.13**4.4★**▼ 37%**](https://www.amazon.co.uk/dp/B0CTMJ1J2Y)
**~~View all trending →~~**
## **What buyers say about amethyst crystal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Minerals**40%
*“The most beautiful crystal”*
**Color**20%
*“Beautiful size and colour”*
**Gifting Purpose**10%
*“The most wondrous gift either for others or yourself”*
**Size-Overall**10%
*“Beautiful size”*
**Value For Money**10%
*“Great price”*
### **What buyers complain about **
**Color**39%
*“Dull and one side was murky brown”*
**Size-Overall**25%
*“But absolutely tiny”*
**Quality-Overall**14%
*“Low quality, poorly made”*
**Advertised Vs Actual Product**8%
*“Doesn't resemble the picture provided”*
**Ease Of Use**6%
*“after all hard to avoid”*
### **Top return reasons **
**Size-Overall**28%
**Color**15%
**Advertised Vs Actual Product**11%
**Value For Money**11%
**Quality-Overall**11%
**Image/Picture Clarity**7%
**Material Quality**4%
**Functionality-Overall**4%
**Hard Feel**4%
**Minerals**4%
## **Common questions**
- **Is amethyst crystal profitable to sell on Amazon United Kingdom?**
- The niche generates £62K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the amethyst crystal niche?**
- 6 brands and 8 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in amethyst crystal?**
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 0.9%.
- **When does demand for amethyst crystal peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the amethyst crystal niche?**
- Listings span £4.93–£43.88; the average listing price is £15.59 (sweet spot $15–$100). The average incumbent carries 1,338 reviews — the moat a new listing must climb.
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