---
title: "Allevyn Gentle Border — £163K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/allevyn-gentle-border"
last_updated: "2026-07-31T11:38:12.406Z"
locale: en
meta:
description: "Niche score 45/100 · £163K/yr market · 89K searches/yr · £12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £163K/yr market · 89K searches/yr · £12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Allevyn Gentle Border — £163K/yr Amazon UK Niche (2026) - Flapen"
---
# **allevyn gentle border**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 49Conversion 97Competition 24Returns 100Price range 44Avg price 53Brand share 0Review moat 55Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,289.71**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.40**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+19.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£7.05–£21.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£163K**
£163K/yr · 89K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, allevyn gentle border is a £163K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **allevyn gentle border market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£186K–£248K**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **21%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Smith & Nephew83% - Allevyn14% - MediSale3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.6% search growth over the last 90 days.
2K2KSpike '24Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/allevyn-gentle-border/trend)
## **Top allevyn gentle border search terms**
- **allevyn gentle border 10cm x 10cm**26K/yr+13.2%19.8% conv. - **allevyn gentle border**18K/yr+16.2%13.0% conv. - **allevyn**15K/yr+19.3%11.0% conv. - **allevyn gentle border 12.5 x 12.5**10K/yr+56.8%12.3% conv. - **allevyn dressings**8K/yr+1.2%9.8% conv. - **allevyn gentle border 15cm x 15cm**4K/yr+37.0%4.7% conv. - **allevyn dressing**5K/yr+26.8%9.0% conv. - **allevyn gentle border -**3K/yr+20.9%11.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/allevyn-gentle-border/search-terms)
## **Top allevyn gentle border products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£33K30%£49K40%£65K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ALLEVYN Gentle Border 10x10cm Adhesive Foam Dressing for Gentle Wound Healing 10-Pack**Smith & Nephew**£12.60**4.7★3,429 rev](https://www.amazon.co.uk/dp/B078Z2YLN7) [2**ALLEVYN Gentle Border Wound Dressing 10 x 10 cm- Pack of 5**Smith & Nephew**£7.05**4.7★3,429 rev](https://www.amazon.co.uk/dp/B00EB0P5LY) [3**ALLEVYN GENTLE BORDER Adhesive Foam Border Dressing 7.5 CM X 7.5CM Pack of 10**Smith & Nephew**£9.76**4.7★3,429 rev](https://www.amazon.co.uk/dp/B01MZ8LFUT) [4**ALLEVYN Gentle Border - 10cm x 10cm (x10)**Smith & Nephew**£12.40**4.7★3,429 rev](https://www.amazon.co.uk/dp/B074XJ94TK) [5**Allevyn Adhesive 12.5cm X 12.5cm Pack of 10 Dressings**Allevyn**£18.21**4.6★189 rev](https://www.amazon.co.uk/dp/B0BWK1BHDW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Allevyn Gentle Border 12.5cm x 12.5cm - Box of 10 | Advanced Wound Care | Soft and Secure Adhesive Dressing**MediSale**£21.30**20 rev2y ago](https://www.amazon.co.uk/dp/B0D8JB8L39) [**Allevyn Adhesive 12.5cm X 12.5cm Pack of 10 Dressings**Allevyn**£18.21**189 rev3y ago](https://www.amazon.co.uk/dp/B0BWK1BHDW) [**Allevyn 66800260 Gentle Border Dressings 10 cm x 10 cm (Pack of 5)**Allevyn**£7.32**149 rev7y ago](https://www.amazon.co.uk/dp/B01JRI2NA0) [**ALLEVYN Gentle Border 10x10cm Adhesive Foam Dressing for Gentle Wound Healing 10-Pack**Smith & Nephew**£12.60**3,429 rev8y ago](https://www.amazon.co.uk/dp/B078Z2YLN7) [**Allevyn Non-Adhesive - 10cm x 10cm (x10)**Smith & Nephew**£17.92**158 rev8y ago](https://www.amazon.co.uk/dp/B076HJ9ZXZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ALLEVYN Gentle Border Wound Dressing 10 x 10 cm- Pack of 5**Smith & Nephew**£7.05**4.7★**▲ 51%**](https://www.amazon.co.uk/dp/B00EB0P5LY) [**Allevyn Non-Adhesive - 10cm x 10cm (x10)**Smith & Nephew**£17.92**4.5★**▲ 20%**](https://www.amazon.co.uk/dp/B076HJ9ZXZ) [**ALLEVYN Gentle Border - 10cm x 10cm (x10)**Smith & Nephew**£12.40**4.7★**▲ 17%**](https://www.amazon.co.uk/dp/B074XJ94TK) [**Smith & Nephew 99XX0367 Allevyn Gentle Border Dressing 7.5cm x 7.5cm Pack of 10**Smith & Nephew**£9.59**4.7★**▲ 17%**](https://www.amazon.co.uk/dp/B006XK3TA4) [**ALLEVYN Gentle Border 10x10cm Adhesive Foam Dressing for Gentle Wound Healing 10-Pack**Smith & Nephew**£12.60**4.7★**— 4%**](https://www.amazon.co.uk/dp/B078Z2YLN7)
**~~View all trending →~~**
## **What buyers say about allevyn gentle border**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent dressing”*
**Advertised Vs Actual Product**14%
*“item just what I wanted”*
**Adhesion/Stickiness**11%
*“how it has excellent sticking qualities”*
**Comfort-Overall**9%
*“They are comfortable”*
**Water Resistance**6%
*“Totally waterproof in the shower”*
**Value For Money**6%
*“Reasonable price”*
**Soft Feel**5%
*“gentle on thin skin”*
**Size-Overall**5%
*“Just the right size”*
**Ease Of Use**4%
*“Easy to use”*
**Protection**4%
*“The best protection you can have for grazes / cuts”*
### **What buyers complain about **
**Value For Money**27%
*“waste of money”*
**Adhesion/Stickiness**11%
*“it does not stick to the wound itself”*
**Size-Overall**9%
*“much smaller in pic”*
**Advertised Vs Actual Product**9%
*“This isnt as advertised”*
**Allergies**8%
*“My skin has become very sensitive with other dressings and tapes, which often caused irritation when removing them”*
**Durability**5%
*“unfortunately does not stay on very long”*
**Absorbency**3%
*“also did not absorb anything probably due to the sticky thing that kinda made it impermeable”*
### **Top return reasons **
**Size-Overall**71%
**Adhesion/Stickiness**14%
**Advertised Vs Actual Product**14%
## **Common questions**
- **Is allevyn gentle border profitable to sell on Amazon United Kingdom?**
- The niche generates £163K/yr across 14 tracked products. 90-day search growth is +19.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the allevyn gentle border niche?**
- 3 brands and 49 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in allevyn gentle border?**
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Size-Overall. The return rate is 0.0%.
- **When does demand for allevyn gentle border peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the allevyn gentle border niche?**
- Listings span £7.05–£21.30; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 1,290 reviews — the moat a new listing must climb.
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