---
title: "After Bite — £351K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/after-bite"
last_updated: "2026-07-31T08:50:54.334Z"
locale: en
meta:
description: "Niche score 55/100 · £351K/yr market · 179K searches/yr. A concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £351K/yr market · 179K searches/yr. A concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "After Bite — £351K/yr Amazon UK Niche (2026) - Flapen"
---
# **after bite**
**Worth a look**
Shows demand growing +388.9% this quarter, but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Market size 53Growth 100Conversion 100Competition 13Returns 99Price range 31Avg price 22Brand share 24Review moat 24Quality gap 38
**Growth**
**Incredible****+388.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****24.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£351K**
£351K/yr · 179K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.29–£20.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****6,593.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.93**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, after bite is a £351K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **after bite market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£317K–£397K**
- units × avg price
- **Conversion rate**
- **24.7%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **80%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**92**
**Top-5 brand share**
**91%**
Top 20: 96%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**5%**
- After Bite41% - APHY ENTERPRISES38% - --4% - ANCIENT CARE CREATING HEALTHIER LIVES4% - Anthisan4% - Beurer3% - Open — no brand owns it (1 brand, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +388.9% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 14.1×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/after-bite/trend)
## **Top after bite search terms**
- **after bite**67K/yr+496.1%23.3% conv. - **bite pen**14K/yr>1,000%13.6% conv. - **after bite mosquito pen**25K/yr+209.0%26.3% conv. - **afterbite insect bite pen**15K/yr+235.7%26.4% conv. - **after bite pen**13K/yr+405.8%22.2% conv. - **afterbite**11K/yr+264.1%22.6% conv. - **insect bite relief pen**8K/yr+372.9%14.6% conv. - **mosquito pen**5K/yr+374.8%5.4% conv. - **bite stick**4K/yr+382.6%21.1% conv. - **afterbite - bite and sting relief pen**7K/yr+254.3%26.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/after-bite/search-terms)
## **Top after bite products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£35K20%£70K30%£105K40%£140K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AfterBite Classic Insect Bite Relief Pen 2 Pack (14ml) | Fast Itch & Sting Relief for Mosquito Midge Wasp & Bug Bites | Travel-Friendly First Aid Treatment for Adults & Kids**APHY ENTERPRISES**£7.41**4.5★465 rev](https://www.amazon.co.uk/dp/B0F8PF4VBW) [2**AfterBite Classic - Insect Bite Relief Handy Pen - 14ml**After Bite**£4.81**4.6★212 rev](https://www.amazon.co.uk/dp/B007PPJ770) [3**After Bite Original Pen 14 ml**After Bite**£4.88**4.5★1,943 rev](https://www.amazon.co.uk/dp/B08BP9JG52) [4**AfterBite Classic - Insect Bite Relief Handy Pen -14 ML - 2 Pack**--**£7.67**4.5★355 rev](https://www.amazon.co.uk/dp/B0DGLYGRR5) [5**AfterBite Classic - Insect Bite Relief Handy Pen - 14ml**ANCIENT CARE CREATING HEALTHIER LIVES**£5.52**4.4★342 rev](https://www.amazon.co.uk/dp/B0DGLZPBFX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AfterBite Classic Insect Bite Relief Pen 2 Pack (14ml) | Fast Itch & Sting Relief for Mosquito Midge Wasp & Bug Bites | Travel-Friendly First Aid Treatment for Adults & Kids**APHY ENTERPRISES**£7.41**465 rev1y ago](https://www.amazon.co.uk/dp/B0F8PF4VBW) [**AfterBite Classic - Insect Bite Relief Handy Pen -14 ML - 2 Pack**--**£7.67**355 rev1y ago](https://www.amazon.co.uk/dp/B0DGLYGRR5) [**AfterBite Classic - Insect Bite Relief Handy Pen - 14ml**ANCIENT CARE CREATING HEALTHIER LIVES**£5.52**342 rev1y ago](https://www.amazon.co.uk/dp/B0DGLZPBFX) [**heat it - Smartphone-Powered Insect Bite Healer - Chemical-Free Relief from Itching & Pain just with Concentrated Heat - for iPhone 15/16/17 & Android (USB-C)**heat it**£20.31**4,389 rev2y ago](https://www.amazon.co.uk/dp/B0D26GWWD1) [**Anbar Bug Bite Relief Pen for Mosquitos Wasps Nettles and Insects 15 mL Fast Acting Instant Relief Deet Free Gentle on Sensitive Skin Anti-Itch Support for Kids and Adults**Anbar**£4.77**755 rev2y ago](https://www.amazon.co.uk/dp/B0CVFZ4293)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AfterBite Classic - Insect Bite Relief Handy Pen - 14ml**After Bite**£4.81**4.6★**▲ 57%**](https://www.amazon.co.uk/dp/B007PPJ770) [**heat it - Smartphone-Powered Insect Bite Healer - Chemical-Free Relief from Itching & Pain just with Concentrated Heat - for iPhone 15/16/17 & Android (USB-C)**heat it**£20.31**4.8★**▲ 31%**](https://www.amazon.co.uk/dp/B0D26GWWD1) [**After Bite Original Pen 14 ml**After Bite**£4.88**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B08BP9JG52) [**AfterBite Classic Insect Bite Relief Pen 2 Pack (14ml) | Fast Itch & Sting Relief for Mosquito Midge Wasp & Bug Bites | Travel-Friendly First Aid Treatment for Adults & Kids**APHY ENTERPRISES**£7.41**4.5★**▲ 15%**](https://www.amazon.co.uk/dp/B0F8PF4VBW) [**Anthisan Bite & Sting Cream Relief from insect bites stings & stinging nettle rash 20 g ( Pack of 1)**Anthisan**£3.29**4.6★**— 6%**](https://www.amazon.co.uk/dp/B00U375M94)
**~~View all trending →~~**
## **What buyers say about after bite**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Itch Relief**19%
*“helps reduce itching”*
**Quality-Overall**13%
*“Excellent cream”*
**Allergies**9%
*“prevents constant itching”*
**Ease Of Use**8%
*“easy to use”*
**Advertised Vs Actual Product**7%
*“Product matched the description”*
**Efficiency**6%
*“its been really effective”*
**Value For Money**6%
*“Good value for money”*
**Pest/Insect Control**5%
*“they are very effective for relief of insect bites”*
**Soothing Effect**2%
*“calms the area”*
**Portability**2%
*“A must for summer in the UK or travels abroad, small size, easy to carry”*
### **What buyers complain about **
**Allergies**11%
*“making me very itchy”*
**Functionality-Overall**10%
*“Doesnt work”*
**Pest/Insect Control**8%
*“Mosquito bites and no relief”*
**Smell**8%
*“is not scented”*
**Itch Relief**7%
*“it relieved the itching”*
**Value For Money**5%
*“Waste of money x”*
**Durability**4%
*“doesn't last long”*
**Battery Life**3%
*“it drains your battery”*
**Heating**3%
*“not working heat wise”*
**Certifications**2%
*“Not medically approved”*
### **Top return reasons **
**Functionality-Overall**31%
**Heating**13%
**Compatibility-Overall**10%
**Quality-Overall**4%
**Connectivity-Overall**4%
**Size-Overall**4%
**Software/Application**3%
**Durability**3%
**Defective Material/Parts**3%
**Value For Money**2%
## **Common questions**
- **Is after bite profitable to sell on Amazon United Kingdom?**
- The niche generates £351K/yr across 10 tracked products. 90-day search growth is +388.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the after bite niche?**
- 7 brands and 92 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in after bite?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Pest/Insect Control. The return rate is 0.1%.
- **When does demand for after bite peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 14.1× the quietest.
- **What does it cost to enter the after bite niche?**
- Listings span £3.29–£20.31; the average listing price is £7.93 (sweet spot $15–$100). The average incumbent carries 6,594 reviews — the moat a new listing must climb.
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