---
title: "Search terms — affirmation cards - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/affirmation-cards/search-terms"
last_updated: "2026-07-31T13:12:37.161Z"
locale: en
meta:
  description: "Niche score 41/100 · £62K/yr market · 225K searches/yr · £7.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £62K/yr market · 225K searches/yr · £7.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — affirmation cards - Flapen"
---

# **affirmation cards**

**Skip it**

Prices mostly outside the sweet spot ($3.60–$13.70) — this niche doesn't clear our bar today.

Market size 15Growth 21Conversion 43Competition 44Returns 97Price range 0Avg price 22Brand share 72Review moat 81Quality gap 24

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****386.05**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.89**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-8.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£62K**

£62K/yr · 225K searches

**Price range**

**Bad****£3.60–£13.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100