---
title: "Adult Pull Ups for Men — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/adult-pull-ups-for-men"
last_updated: "2026-07-31T18:31:20.464Z"
locale: en
meta:
description: "Niche score 57/100 · £119K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £119K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Adult Pull Ups for Men — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **adult pull ups for men**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 27Conversion 87Competition 83Returns 100Price range 83Avg price 93Brand share 0Review moat 60Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.17**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****£9.05–£47.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,110.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£119K**
£119K/yr · 53K searches
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, adult pull ups for men is a £119K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adult pull ups for men market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£111K–£133K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**5 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 74%
**Open market**
**0%**
- SUNKISS69% - ViraCare22% - Vivactive5% - FAMPAL3% - WHYWORRY1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 12 weeks — +1.5% search growth over the last 90 days.
1K750Spike '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/adult-pull-ups-for-men/trend)
## **Top adult pull ups for men search terms**
- **sunkiss incontinence pants**16K/yr+24.6%12.1% conv. - **vivactive pants**5K/yr+70.0%1.4% conv. - **adult pull ups for men**9K/yr-0.2%4.0% conv. - **sunkiss**6K/yr+15.8%6.3% conv. - **sunkiss protective underwear**3K/yr+27.0%13.7% conv. - **viracare adult pull up pants large**6K/yr-55.1%7.0% conv. - **vira care adult pull up pants**3K/yr-31.1%8.4% conv. - **viracare**3K/yr-32.6%2.6% conv. - **faecal incontinence pants**3K/yr-18.5%0.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/adult-pull-ups-for-men/search-terms)
## **Top adult pull ups for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£7K9%£11K12%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUNKISS TrustPlus Incontinence Pants for Men and Women Adult Pull Ups Disposable Protective Underwear Maximum Absorbency Odour Control Large 16 Count**SUNKISS**£15.73**4.5★4,207 rev](https://www.amazon.co.uk/dp/B08R428MKZ) [2**SUNKISS Incontinence Pants for Men Daytime Disposable Adult Pull Ups Mens Protective Underwear with Maximum Absorbency Grey Large 30 Count**SUNKISS**£22.10**4.6★1,134 rev](https://www.amazon.co.uk/dp/B0DS1Q64W9) [3**70 x Super Incontinence Pants Women and Men Adult Nappies**ViraCare**£38.98**4.6★157 rev](https://www.amazon.co.uk/dp/B0CV1D28PG) [4**SUNKISS Incontinence Pants for Men Daytime Disposable Adult Pull Ups Mens Protective Underwear with Maximum Absorbency Grey XLarge 32 Count**SUNKISS**£22.99**4.6★1,134 rev](https://www.amazon.co.uk/dp/B0DS1QHPRM) [5**SUNKISS TrustPlus Incontinence Pants for Men and Women Adult Pull Ups Disposable Protective Underwear Maximum Absorbency Odour Control Large 64 Count (4 Packs of 16)**SUNKISS**£46.02**4.5★4,207 rev](https://www.amazon.co.uk/dp/B08RD5TCYS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUNKISS Incontinence Pants Women Ultra Thin & Fast-Absorbing Postpartum Disposable Underwear UK Size 18-30Maternity Knickers XXLarge White 20 Count**SUNKISS**£12.41**552 rev10mo ago](https://www.amazon.co.uk/dp/B0FR4ND28N) [**SUNKISS Incontinence Pants Women Ultra Thin & Fast-Absorbing Postpartum Disposable Underwear UK Size 14-22Maternity Knickers Large/XLarge White 20 Count**SUNKISS**£11.81**552 rev10mo ago](https://www.amazon.co.uk/dp/B0FR46SNZK) [**SUNKISS Incontinence Pants Women Ultra Thin & Fast-Absorbing Postpartum Disposable Underwear UK Size 6-16Maternity Knickers Small/Medium White 20 Count**SUNKISS**£9.96**552 rev10mo ago](https://www.amazon.co.uk/dp/B0FR44876G) [**Vivactive Pants Night Maxi Medium (2200ml) 10 Pack**Vivactive**£18.03**2 rev11mo ago](https://www.amazon.co.uk/dp/B0FL27CK39) [**Vivactive Pants Night Maxi Large (2300ml) 10 Pack**Vivactive**£19.35**0 rev11mo ago](https://www.amazon.co.uk/dp/B0FL269YQD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUNKISS Incontinence Pants Women Ultra Thin & Fast-Absorbing Postpartum Disposable Underwear UK Size 6-16Maternity Knickers Small/Medium White 20 Count**SUNKISS**£9.96**4.3★**▲ 143%**](https://www.amazon.co.uk/dp/B0FR44876G) [**SUNKISS Incontinence Pants Women Ultra Thin & Fast-Absorbing Postpartum Disposable Underwear UK Size 18-30Maternity Knickers XXLarge White 20 Count**SUNKISS**£12.41**4.3★**▲ 118%**](https://www.amazon.co.uk/dp/B0FR4ND28N) [**FAMPAL Vital Guard Adult Incontinence Pants for Men and Women Disposable Pull-Up Odor Control Overnight Protection Unisex Medium 12 Count**FAMPAL**£10.17**3.7★**▲ 116%**](https://www.amazon.co.uk/dp/B0DM1HP6F8) [**SUNKISS Incontinence Pants Women Daytime Disposable Postpartum Underwear UK Size 18-24 Protective Maternity Pull Ups Beige XLarge 32 Count**SUNKISS**£22.62**4.1★**▲ 101%**](https://www.amazon.co.uk/dp/B0DRYPDKB4) [**Vivactive Pants Night Maxi Medium (2200ml) 10 Pack**Vivactive**£18.03**5.0★**▲ 95%**](https://www.amazon.co.uk/dp/B0FL27CK39)
**~~View all trending →~~**
## **What buyers say about adult pull ups for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**18%
*“Comfortable fit”*
**Size-Overall**17%
*“The pants fit well”*
**Quality-Overall**15%
*“Excellent product, great seller”*
**Value For Money**12%
*“Excellent price”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Leak-Proof**6%
*“Leak proof”*
**Absorbency**5%
*“They absorb a lot”*
**Ease Of Use**2%
*“Easy to use”*
**Efficiency**1%
*“Works well”*
**Thickness**1%
*“Very good thickness”*
### **What buyers complain about **
**Size-Overall**22%
*“Did not fit well”*
**Leak-Proof**15%
*“leaked”*
**Absorbency**6%
*“Not very absorbent”*
**Quality-Overall**6%
*“Cheap”*
**Thickness**5%
*“Didn't feel like thick diaper”*
**Value For Money**4%
*“Not worth it money”*
**Weight Heavy**3%
*“They are a bit bulky”*
**Smell**2%
*“Does nothing to cover the smell”*
**Instructions/User Manual/Troubleshooting**2%
*“delivery just unfortunate that driver didnt read instructions”*
**Allergies**2%
*“I found that I am prone to bed rashes”*
### **Top return reasons **
**Size-Overall**50%
**Leak-Proof**25%
**Quality-Overall**25%
## **Common questions**
- **Is adult pull ups for men profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 47 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the adult pull ups for men niche?**
- 5 brands and 22 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in adult pull ups for men?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Absorbency. The return rate is 0.0%.
- **What does it cost to enter the adult pull ups for men niche?**
- Listings span £9.05–£47.97; the average listing price is £22.17 (sweet spot $15–$100). The average incumbent carries 1,110 reviews — the moat a new listing must climb.
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