---
title: "Trend — adult nappies - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/adult-nappies/trend"
last_updated: "2026-07-31T13:34:08.904Z"
locale: en
meta:
  description: "Niche score 55/100 · £68K/yr market · 95K searches/yr · £18.47 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £68K/yr market · 95K searches/yr · £18.47 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — adult nappies - Flapen"
---

# **adult nappies**

**Worth a look**

Shows low returns (0.0%), but a small market ($68K/yr) keeps it on the watch list.

Market size 17Growth 23Conversion 49Competition 75Returns 100Price range 70Avg price 84Brand share 39Review moat 57Quality gap 78

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£18.47**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Price range**

**Good****£4.83–£38.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,205.18**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-3.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£68K**

£68K/yr · 95K searches