---
title: "Activated Charcoal — £388K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/activated-charcoal"
last_updated: "2026-07-31T09:48:02.477Z"
locale: en
meta:
description: "Niche score 52/100 · £388K/yr market · 384K searches/yr · £9.36 avg price. Soft demand (-23.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £388K/yr market · 384K searches/yr · £9.36 avg price. Soft demand (-23.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Activated Charcoal — £388K/yr Amazon UK Niche (2026) - Flapen"
---
# **activated charcoal**
**Worth a look**
Shows low returns (0.1%), but soft demand (-23.5% this quarter) keeps it on the watch list.
Market size 55Growth 13Conversion 90Competition 38Returns 100Price range 30Avg price 28Brand share 66Review moat 64Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****941**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£388K**
£388K/yr · 384K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£4.97–£19.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.36**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, activated charcoal is a £388K/yr Amazon United Kingdom market (384K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **activated charcoal market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£374K–£468K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**28%**
- NEW LEAF PRODUCTS17% - WeightWorld16% - Horbäach12% - ALPHA0111% - JL Bragg's Medicinal Charcoal Tablets10% - MOBU6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.
13K8KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/activated-charcoal/trend)
## **Top activated charcoal search terms**
- **activated charcoal**183K/yr-13.0%7.4% conv. - **charcoal tablets**107K/yr-35.8%13.4% conv. - **activated charcoal tablets**55K/yr-46.9%10.4% conv. - **activated charcoal capsules**18K/yr+0.1%8.8% conv. - **active charcoal**5K/yr-20.2%5.6% conv. - **charcoal tablet**3K/yr+2.2%7.5% conv. - **charcoal tablets for bloating**3K/yr+76.5%12.1% conv. - **charcoal capsules**3K/yr+13.7%10.4% conv. - **active charcoal tablets**4K/yr-25.4%11.9% conv. - **charcoal binder**3K/yr-56.4%7.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/activated-charcoal/search-terms)
## **Top activated charcoal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£19K10%£39K15%£58K20%£78K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Activated Charcoal Capsules - 120 High Strength Activated Charcoal Tablets Alternative - 1040mg Per Serving Helps Reduce Excessive Flatulence After Eating - Made in UK By New Leaf**NEW LEAF PRODUCTS**£8.05**4.4★362 rev](https://www.amazon.co.uk/dp/B0DTKRMRS9) [2**Activated Charcoal Capsules 2000mg - 180 Capsules - Vegan-Friendly Activated Charcoal Supplement - Sourced from Coconut - Non-GMO & Magnesium Stearate-Free**WeightWorld**£11.41**4.4★6,111 rev](https://www.amazon.co.uk/dp/B01N673US9) [3**Activated Charcoal Capsules | High Strength 1000mg | Supplement from Natural Coconut | 120 Vegan Capsules | by Horbaach**Horbäach**£8.05**4.6★761 rev](https://www.amazon.co.uk/dp/B08ZNHVQZJ) [4**Organic Activated Coconut Charcoal 2000mg - 60 Capsules - from Thai Coconut Shells - Bloating & Gas Digestion & Flatulence Natural Relief Resealable and Recyclable Pouch by Alpha01**ALPHA01**£4.97**4.4★856 rev](https://www.amazon.co.uk/dp/B0989D9VQ2) [5**J.L Braggs Charcoal Tablets 100**JL Bragg's Medicinal Charcoal Tablets**£6.23**4.4★4,108 rev](https://www.amazon.co.uk/dp/B001DZVPVO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Activated Charcoal Capsules 2000mg 180 Capsules | Helps Reduce Excessive Flatulence After Eating | Coconut Shell Derived No Fillers or Binders | Vegan | MOBU UK Made**MOBU**£8.38**3 rev2mo ago](https://www.amazon.co.uk/dp/B0GYFMKWMS) [**ABLABS Activated Charcoal 2000mg Capsules High-Strength Vegan Friendly Made in UK 120 Capsules**Ablabs**£11.94**14 rev7mo ago](https://www.amazon.co.uk/dp/B0G49L8P38) [**HealthEssent Activated Charcoal Tablets 1200mg | Coconut Shell Charcoal | Vegan | Non-GMO | Third-Party Tested | 120 Tablets 1 Month Supply**HealthEssent**£7.98**77 rev12mo ago](https://www.amazon.co.uk/dp/B0FK2PY5BL) [**Activated Charcoal Capsules for Bloating & Gas Relief 2000mg - 120 Vegan Capsules - Digestive Support Supplement - Natural Coconut Charcoal - Detox & Flat Stomach - Gluten & Lactose Free - Vitavea**Vitavea**£10.33**32 rev1y ago](https://www.amazon.co.uk/dp/B0FG8KDVRD) [**Activated Charcoal Capsules - 120 High Strength Activated Charcoal Tablets Alternative - 1040mg Per Serving Helps Reduce Excessive Flatulence After Eating - Made in UK By New Leaf**NEW LEAF PRODUCTS**£8.05**362 rev1y ago](https://www.amazon.co.uk/dp/B0DTKRMRS9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Activated Charcoal Capsules 2000mg 180 Capsules | Helps Reduce Excessive Flatulence After Eating | Coconut Shell Derived No Fillers or Binders | Vegan | MOBU UK Made**MOBU**£8.38**5.0★**▲ 412%**](https://www.amazon.co.uk/dp/B0GYFMKWMS) [**ABLABS Activated Charcoal 2000mg Capsules High-Strength Vegan Friendly Made in UK 120 Capsules**Ablabs**£11.94**4.4★**▲ 365%**](https://www.amazon.co.uk/dp/B0G49L8P38) [**Activated Charcoal Capsules for Bloating & Gas Relief 2000mg - 120 Vegan Capsules - Digestive Support Supplement - Natural Coconut Charcoal - Detox & Flat Stomach - Gluten & Lactose Free - Vitavea**Vitavea**£10.33**4.1★**▲ 271%**](https://www.amazon.co.uk/dp/B0FG8KDVRD) [**Zipvit Activated Charcoal Capsules 2000mg Charcoal Tablets Alternative Digestion Support Supplement Helps Reduce Excessive Flatulence After Eating 180 Capsules**Zipvit**£8.52**4.5★**▲ 72%**](https://www.amazon.co.uk/dp/B07BR2RQLM) [**KIKI Health - Activated Charcoal 300mg - Made from 100% Pure Coconut Shells - Contributes to Reducing Excessive Flatulence After Eating - Natural Teeth Whitener - 50 Capsules**KIKI HEALTH**£9.04**4.4★**▲ 11%**](https://www.amazon.co.uk/dp/B0778GZNM7)
**~~View all trending →~~**
## **What buyers say about activated charcoal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Premium quality”*
**Value For Money**14%
*“Good price”*
**Regulates Digestion**8%
*“effective in bloating”*
**Acid Regulator/Stomach Ache Relief**8%
*“These are so good for stomach problems”*
**Advertised Vs Actual Product**7%
*“Does its job like”*
**Efficiency**5%
*“Effective so far”*
**Ease Of Chewing/Swallowing**5%
*“Value ease to swallow has digestive effects”*
**Ease Of Use**3%
*“Easy to use”*
**Size-Overall**3%
*“Fit for purpose”*
**Vegan/Organic**3%
*“Organic and natural ingredients”*
### **What buyers complain about **
**Functionality-Overall**17%
*“Didn't work”*
**Dosage**14%
*“The dosage is a big confusing”*
**Value For Money**8%
*“working out quite costly”*
**Ease Of Chewing/Swallowing**7%
*“3 shortly after so not for anyone who has difficulty swallowing capsules”*
**Taste-Overall**6%
*“You dont taste anything”*
**Artificial Sweeteners**5%
*“These tablets actually have icing sugar in it”*
**Regulates Digestion**5%
*“they have done nothing at all to reduce my intestinal flatulence”*
**Color**5%
*“Sadly all it seems to do for me is make my poo look black”*
**Size-Overall**5%
*“They are quite big”*
**Acid Regulator/Stomach Ache Relief**3%
*“I have suffered with bloating and stomach pains for years, nothing from the doctors or chemist has worked, i have also tried many different products from over the counter and amazon, none have worked, But this one does, after a few days taking as instructed, everything changed, for the better, no more pains, no more bloating, i know it will not work for every one”*
### **Top return reasons **
**Value For Money**33%
**Dosage**33%
**Product Condition**33%
## **Common questions**
- **Is activated charcoal profitable to sell on Amazon United Kingdom?**
- The niche generates £388K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the activated charcoal niche?**
- 17 brands and 42 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in activated charcoal?**
- Top complaints mined from reviews: Functionality-Overall, Dosage, Value For Money. The return rate is 0.1%.
- **When does demand for activated charcoal peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the activated charcoal niche?**
- Listings span £4.97–£19.21; the average listing price is £9.36 (sweet spot $15–$100). The average incumbent carries 941 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**ear plugs**](https://flapen.com/research/uk/health-personal-care/ear-plugs)£3.4M/yr-1.1%**Worth a look**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**- 70 [**incontinence pants women**](https://flapen.com/research/uk/health-personal-care/incontinence-pants-women)£1.6M/yr-12.7%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)