---
title: "Search terms — a-z multivitamins and minerals - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/a-z-multivitamins-and-minerals/search-terms"
last_updated: "2026-07-31T11:54:17.309Z"
locale: en
meta:
  description: "Niche score 53/100 · £75K/yr market · 78K searches/yr · £10.99 avg price. A small market ($75K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £75K/yr market · 78K searches/yr · £10.99 avg price. A small market ($75K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — a-z multivitamins and minerals - Flapen"
---

# **a-z multivitamins and minerals**

**Worth a look**

Shows low returns (0.1%), but a small market ($75K/yr) keeps it on the watch list.

Market size 19Growth 45Conversion 82Competition 54Returns 100Price range 67Avg price 42Brand share 68Review moat 26Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£3.97–£37.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+15.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£10.99**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,942.44**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£75K**

£75K/yr · 78K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")