---
title: "5 Blade Razors for Men — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/5-blade-razors-for-men"
last_updated: "2026-07-31T18:37:40.655Z"
locale: en
meta:
description: "Niche score 43/100 · £45K/yr market · 49K searches/yr · £16.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £45K/yr market · 49K searches/yr · £16.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "5 Blade Razors for Men — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **5 blade razors for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 37Conversion 63Competition 45Returns 99Price range 50Avg price 78Brand share 0Review moat 24Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.27**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.72–£26.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,186.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£45K**
£45K/yr · 49K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, 5 blade razors for men is a £45K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5 blade razors for men market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£49K–£65K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **50%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**44**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- Gillette60% - Procter & Gamble27% - by Amazon6% - BIC4% - Evapure3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/5-blade-razors-for-men/trend)
## **Top 5 blade razors for men search terms**
- **gillette fusion power blades**9K/yr+10.3%6.6% conv. - **5 blade razors for men**10K/yr-11.8%4.7% conv. - **gillette fusion 5 power blades**6K/yr+39.6%6.3% conv. - **gillette fusion power**6K/yr+9.5%3.9% conv. - **gillette razor heads**5K/yr+40.3%2.2% conv. - **gillette fusion 5 power**7K/yr-26.1%3.4% conv. - **gillette fusion 5 blades power**3K/yr+70.6%5.4% conv. - **fusion power razor blades**2K/yr+15.6%6.8% conv. - **gilette refills**114/yr+77.8%9.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/5-blade-razors-for-men/search-terms)
## **Top 5 blade razors for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£9K30%£13K40%£18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Fusion Power Mens Razor Blades 8 each**Procter & Gamble**£19.64**4.6★2,403 rev](https://www.amazon.co.uk/dp/B000GE1IA6) [2**Gillette Fusion5 Razor Blade Refills for Men 11 Count - 5 Anti-Friction Blades System Precision Trimmer Up to 20 Shaves per Refill Enhanced Lubrastrip Facial Contour Comfort**Gillette**£18.08**4.7★13,858 rev](https://www.amazon.co.uk/dp/B0BQ6TQX3Z) [3**Gillette ProShield Power Razor for Men 1 Razor Handle Plus 9 Refills 5 Blade Menss Razor with Precision Trimmer**Gillette**£26.13**4.6★1,241 rev](https://www.amazon.co.uk/dp/B0BQ6SM2L7) [4**Procter & Gamble Gillette Fusion5 Power Mens Razor - 1 Blade Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill**Gillette**£11.36**4.2★268 rev](https://www.amazon.co.uk/dp/B06XXX6GLG) [5**Gillette Fusion5 Razor for Men with Precision Trimmer 1 Handle Plus 10 Blade Refills 5-Blade System for Close Long-Lasting Shave Lubrastrip for Smooth Glide**Gillette**£19.48**4.6★13,847 rev](https://www.amazon.co.uk/dp/B0BQ6RVP7X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Razor Blades Compatible with Gillette Fusion 5 5-Layer Shaving Blades Refill Set Dual-Layer Lubrication Strips Designed to Deliver an Ultra-Close & Smooth Shaving Colour May Vary (16)**Evapure**£9.93**286 rev10mo ago](https://www.amazon.co.uk/dp/B0FS7VHMZR) [**Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave**Gillette**£22.10**514 rev1y ago](https://www.amazon.co.uk/dp/B0FGDL4QDL) [**Gillette Fusion5 Mens Razor - 12 Blades Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill**Gillette**£19.40**1,255 rev1y ago](https://www.amazon.co.uk/dp/B0DWXVSX62) [**Gillette Fusion5 Mens Razor Refill Cartridges 12 Count - Engineered with Antifriction Blades for Up to 20 Shaves Per Refill Includes Blade Cover**Gillette**£19.99**6,615 rev1y ago](https://www.amazon.co.uk/dp/B0DTTLWTQ6) [**Gillette Fusion5 Razor Blades Men Pack of 16 Razor Blade Refills with Precision Trimmer 5 Anti-Friction Blades (Packaging May Vary)**Gillette**£25.25**5,298 rev3y ago](https://www.amazon.co.uk/dp/B0BS1H1Z2R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Fusion5 Mens Razor Refill Cartridges 12 Count - Engineered with Antifriction Blades for Up to 20 Shaves Per Refill Includes Blade Cover**Gillette**£19.99**4.6★**▲ 210%**](https://www.amazon.co.uk/dp/B0DTTLWTQ6) [**Gillette Fusion5 Mens Razor - 12 Blades Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill**Gillette**£19.40**4.6★**▲ 190%**](https://www.amazon.co.uk/dp/B0DWXVSX62) [**Gillette Fusion5 Power Razor 8 Refills**Gillette**£25.10**3.7★**▲ 95%**](https://www.amazon.co.uk/dp/B07NFDMSYB) [**by Amazon Mens 5-Blade Razor Shaving Handle + 5 Refills Dual Lubrification for Sensitive Skin**by Amazon**£6.51**4.2★**▲ 70%**](https://www.amazon.co.uk/dp/B08M4H9XKD) [**Razor Blades Compatible with Gillette Fusion 5 5-Layer Shaving Blades Refill Set Dual-Layer Lubrication Strips Designed to Deliver an Ultra-Close & Smooth Shaving Colour May Vary (16)**Evapure**£9.93**3.6★**▲ 61%**](https://www.amazon.co.uk/dp/B0FS7VHMZR)
**~~View all trending →~~**
## **What buyers say about 5 blade razors for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**30%
*“Good value for money”*
**Cutting/Trimming**28%
*“Excellent shave”*
**Quality-Overall**17%
*“As good as main brands”*
**Sharpness**6%
*“Very good blades”*
**Advertised Vs Actual Product**4%
*“Does the job”*
**Durability**2%
*“They're sharp and long lasting”*
**Soft Feel**2%
*“lovely and smooth”*
**Ease Of Use**1%
*“Easy to use”*
**Comfort-Overall**1%
*“Very comfortable”*
**Size-Overall**1%
*“Awesome fits perfectly”*
### **What buyers complain about **
**Quality-Overall**21%
*“Not Gillette quality”*
**Cutting/Trimming**14%
*“Worst ever blades”*
**Value For Money**13%
*“Waste of money”*
**Durability**8%
*“They don't last as log as they say”*
**Sharpness**8%
*“don't stay as sharp”*
**Advertised Vs Actual Product**5%
*“False Advertising”*
**Allergies**2%
*“Rash”*
**Add-Ons/Attachments**2%
*“And you can't attach the razors to a lanyard”*
**Hard Feel**2%
*“are a bit coarse”*
**Size-Overall**2%
*“not easy to fit new blades”*
### **Top return reasons **
**Size-Overall**24%
**Compatibility-Overall**16%
**Quality-Overall**12%
**Advertised Vs Actual Product**10%
**Value For Money**7%
**Cutting/Trimming**7%
**Product Condition**4%
**Hard Feel**3%
**Functionality-Overall**2%
**Durability**2%
## **Common questions**
- **Is 5 blade razors for men profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the 5 blade razors for men niche?**
- 5 brands and 44 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 5 blade razors for men?**
- Top complaints mined from reviews: Quality-Overall, Cutting/Trimming, Value For Money. The return rate is 0.1%.
- **When does demand for 5 blade razors for men peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 5 blade razors for men niche?**
- Listings span £3.72–£26.13; the average listing price is £16.27 (sweet spot $15–$100). The average incumbent carries 5,187 reviews — the moat a new listing must climb.
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