---
title: "Trend — zero calorie syrup - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/zero-calorie-syrup/trend"
last_updated: "2026-07-31T11:06:57.495Z"
locale: en
meta:
  description: "Niche score 53/100 · £243K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £243K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — zero calorie syrup - Flapen"
---

# **zero calorie syrup**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 45Growth 22Conversion 69Competition 60Returns 100Price range 43Avg price 26Brand share 11Review moat 66Quality gap 90

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****853.22**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£243K**

£243K/yr · 422K searches

**Price range**

**Okay****£3.00–£24.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.16**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-5.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand