---
title: "Zero Calorie Syrup — £243K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/zero-calorie-syrup"
last_updated: "2026-07-31T10:06:30.965Z"
locale: en
meta:
description: "Niche score 53/100 · £243K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £243K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zero Calorie Syrup — £243K/yr Amazon UK Niche (2026) - Flapen"
---
# **zero calorie syrup**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 45Growth 22Conversion 69Competition 60Returns 100Price range 43Avg price 26Brand share 11Review moat 66Quality gap 90
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****853.22**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£243K**
£243K/yr · 422K searches
**Price range**
**Okay****£3.00–£24.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.16**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, zero calorie syrup is a £243K/yr Amazon United Kingdom market (422K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zero calorie syrup market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£183K–£229K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 92%
**Open market**
**2%**
- The Skinny Food Co61% - ABL Supplies14% - Free From Direct11% - Bulk7% - Linenvale3% - Sweet Freedom2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 65 weeks — -5.3% search growth over the last 90 days.
13K8KPrime Day '25Spike '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/zero-calorie-syrup/trend)
## **Top zero calorie syrup search terms**
- **skinny syrup**153K/yr-3.0%7.2% conv. - **skinny food co**100K/yr-20.5%2.4% conv. - **zero calorie syrup**49K/yr-7.4%5.0% conv. - **the skinny food co**27K/yr-6.6%1.8% conv. - **skinny food**16K/yr+3.7%1.5% conv. - **skinny syrups**11K/yr+46.9%3.2% conv. - **0 calorie syrup**12K/yr-9.3%5.3% conv. - **zero sugar syrup**8K/yr+25.2%3.7% conv. - **low calorie syrup**7K/yr-6.0%3.7% conv. - **skinny syrup salted caramel**5K/yr+30.7%7.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/zero-calorie-syrup/search-terms)
## **Top zero calorie syrup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£12K10%£24K15%£37K20%£49K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Skinny Food Co Syrup Twin Pack - Salted Caramel & Maple Syrup Dessert Topping Sugar Free Zero Calories Guilt Free Sauce**The Skinny Food Co**£7.81**4.2★2,598 rev](https://www.amazon.co.uk/dp/B07FJYXPCR) [2**Skinny Food Co French Vanilla Coffee Syrup - Sugar Free 1L - Zero Calorie Coffee Syrup For Coffee Tea Hot Chocolate Fruit Protein Drinks - Vegan-Friendly Gluten-Free & Fat-Free**The Skinny Food Co**£8.75**4.5★3,078 rev](https://www.amazon.co.uk/dp/B08CVKQ2Y2) [3**Skinny Food Co Zero Calorie Syrup 425ml | Pick Any 3 Flavours | Sugar Free Fat Free Vegan & Gluten Free | Ideal for Pancakes Desserts Porridge Yoghurt & Shakes | 3 Pack**Free From Direct**£16.03**3.8★333 rev](https://www.amazon.co.uk/dp/B0BV788Q9P) [4**Skinny Syrup 3 Pack (3 x 425ml) Maple Syrup Salted Caramel Golden Syrup Zero Calorie Sugar Free Coffee & Pancake Syrups Low Calorie Keto & Vegan Friendly**ABL Supplies**£13.03**4.2★71 rev](https://www.amazon.co.uk/dp/B098NY5JJD) [5**The Skinny Food Co Syrup Twin Pack SW Maple Syrup - Golden Syrup Dessert Topping Sugar Free Zero Calories Guilt Free Sauce**The Skinny Food Co**£7.95**4.2★848 rev](https://www.amazon.co.uk/dp/B07V6YWZRW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skinny Coffee Syrup 3 x 60ml Salted Caramel French Vanilla & Hazelnut Praline Zero Calorie Sugar Free Coffee Syrups 90 Servings Vegan Gluten Free (Vanilla Hazelnut Salted Caramel)**ABL Supplies**£10.31**12 rev2mo ago](https://www.amazon.co.uk/dp/B0GZW3N22V) [**Skinny Syrup 3 Pack (3 x 425ml) Maple Syrup Salted Caramel Golden Syrup Zero Calorie Sugar Free Coffee & Pancake Syrups Low Calorie Keto & Vegan Friendly**ABL Supplies**£13.03**71 rev10mo ago](https://www.amazon.co.uk/dp/B098NY5JJD) [**Skinny Food Co Zero Calorie Syrup 425ml | Pick Any 3 Flavours | Sugar Free Fat Free Vegan & Gluten Free | Ideal for Pancakes Desserts Porridge Yoghurt & Shakes | 3 Pack**The Skinny Food Co**£14.91**135 rev10mo ago](https://www.amazon.co.uk/dp/B0FPDLQMRK) [**The Skinny Food Coffee Flavour Vegan Syrup Bundle Pack - Salted Caramel French Vanilla & Hazelnut Praline Concentrate with sweetener 60ml x Pack of 3**Linenvale**£10.59**125 rev1y ago](https://www.amazon.co.uk/dp/B0DHGT9KCR) [**Skinny Food Sugar Free Golden Syrup x 2! Zero Calorie Syrup For Breakfast Snacks Drinks & Desserts - Vegan Gluten-free Keto & Paleo Friendly Golden Syrup -**ABL Supplies**£8.91**129 rev2y ago](https://www.amazon.co.uk/dp/B098P2MW81)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skinny Coffee Syrup 3 x 60ml Salted Caramel French Vanilla & Hazelnut Praline Zero Calorie Sugar Free Coffee Syrups 90 Servings Vegan Gluten Free (Vanilla Hazelnut Salted Caramel)**ABL Supplies**£10.31**4.6★**▲ 280%**](https://www.amazon.co.uk/dp/B0GZW3N22V) [**Skinny Food Co Sugar Free Billionaire Shortbread Syrup 425ml - Zero Calorie Sugar Free Coffee Syrup For Breakfast Snacks Drinks & Desserts - Vegan Gluten-free Keto & Paleo Friendly Coffee Syrup**The Skinny Food Co**£7.40**3.8★**▲ 88%**](https://www.amazon.co.uk/dp/B07XLF9BNM) [**Skinny Food Co Zero Calorie Syrup 425ml | Pick Any 3 Flavours | Sugar Free Fat Free Vegan & Gluten Free | Ideal for Pancakes Desserts Porridge Yoghurt & Shakes | 3 Pack**Free From Direct**£16.03**3.8★**▲ 84%**](https://www.amazon.co.uk/dp/B0BV788Q9P) [**Skinny Syrup 3 Pack (3 x 425ml) Maple Syrup Salted Caramel Golden Syrup Zero Calorie Sugar Free Coffee & Pancake Syrups Low Calorie Keto & Vegan Friendly**ABL Supplies**£13.03**4.2★**▲ 50%**](https://www.amazon.co.uk/dp/B098NY5JJD) [**Skinny Food Co Vanilla Coffee Creamer 425ml - Liquid Coffee Creamer Non-Dairy Vegan Fat-Free - Skinny Creamer Sugar Free - For Coffee Tea Smoothies Porridge**The Skinny Food Co**£6.72**3.3★**▲ 43%**](https://www.amazon.co.uk/dp/B089YWG6RX)
**~~View all trending →~~**
## **What buyers say about zero calorie syrup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“This has a beautifully smooth taste”*
**Sweetness**11%
*“not overly sweet”*
**Flavor**11%
*“Nice selection of flavours”*
**Value For Money**8%
*“Excellent value”*
**Quality-Overall**7%
*“Consistent product”*
**Nutritional Content**5%
*“Great for low carb diet”*
**Advertised Vs Actual Product**4%
*“Product as advertised”*
**Caffeine Content**2%
*“Best coffee source”*
**Artificial Sweeteners**1%
*“I really like these as a substitute for sweetener”*
**Health Benefits-Overall**1%
*“Zero calories & taste great”*
### **What buyers complain about **
**Taste-Overall**34%
*“Horrible aftertaste”*
**Flavor**8%
*“very unpleasant flavour”*
**Dilute/Watery**8%
*“Very watery and flavorless product”*
**Sweetness**7%
*“cant have the sugar”*
**Value For Money**6%
*“too pricey”*
**Texture/Consistency-Overall**4%
*“The texture looks so off putting”*
**Artificial Sweeteners**3%
*“artificial taste with definite after taste”*
**Quality-Overall**2%
*“the quality of the bottle is just ridiculous”*
**Salt Content**2%
*“Salted Caramel Syrup”*
**Thickness**1%
*“It's quite a thick consistency”*
## **Common questions**
- **Is zero calorie syrup profitable to sell on Amazon United Kingdom?**
- The niche generates £243K/yr across 27 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the zero calorie syrup niche?**
- 8 brands and 46 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in zero calorie syrup?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Dilute/Watery. The return rate is 0.0%.
- **When does demand for zero calorie syrup peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the zero calorie syrup niche?**
- Listings span £3.00–£24.04; the average listing price is £9.16 (sweet spot $15–$100). The average incumbent carries 853 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)