---
title: "Yorkshire Puddings — £193K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/yorkshire-puddings"
last_updated: "2026-07-31T12:06:02.244Z"
locale: en
meta:
description: "Niche score 38/100 · £193K/yr market · 200K searches/yr · £2.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £193K/yr market · 200K searches/yr · £2.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yorkshire Puddings — £193K/yr Amazon UK Niche (2026) - Flapen"
---
# **yorkshire puddings**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 5Conversion 100Competition 25Returns 100Price range 0Avg price 6Brand share 0Review moat 75Quality gap 42
**Conversion**
**Incredible****43.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****514.85**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£193K**
£193K/yr · 200K searches
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£2.23**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-39.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.52–£4.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, yorkshire puddings is a £193K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yorkshire puddings market data**
- **Units sold / yr**
- **80K–100K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£178K–£223K**
- units × avg price
- **Conversion rate**
- **43.4%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Morrisons61% - Aunt Bessies26% - Iceland9% - The Real Yorkshire Pudding Co.2% - PONLEE2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.8% search growth over the last 90 days.
20K15KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/yorkshire-puddings/trend)
## **Top yorkshire puddings search terms**
- **yorkshire puddings**178K/yr-37.9%43.5% conv. - **yorkshire pudding**19K/yr-54.4%23.6% conv. - **yorkshires**3K/yr-39.0%40.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/yorkshire-puddings/search-terms)
## **Top yorkshire puddings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£19K15%£29K20%£39K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Yorkshire Puddings 230g (Frozen)**Morrisons**£1.27**4.4★1,976 rev](https://www.amazon.co.uk/dp/B00STDSOMG) [2**Morrisons The Best Beef Dripping Yorkshire Puddings 192g Tray**Morrisons**£2.66**4.6★361 rev](https://www.amazon.co.uk/dp/B09XBPPS41) [3**Aunt Bessies 10 Glorious Golden Yorkshire Puddings 190 g**Aunt Bessies**£2.37**4.7★1,919 rev](https://www.amazon.co.uk/dp/B08HWD6M6Q) [4**Morrisons Yorkshire Pudding 6pk 132g**Morrisons**£1.82**4.4★172 rev](https://www.amazon.co.uk/dp/B0DDL7SYV1) [5**Iceland 12 Yorkshire Puddings 217g (Frozen)**Iceland**£1.02**4.5★305 rev](https://www.amazon.co.uk/dp/B0CBRTKJF5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Traditional Filled Yorkshire Pudding 400g**Morrisons**£4.02**19 rev1y ago](https://www.amazon.co.uk/dp/B0DK7R1YFZ) [**The Real Yorkshire Pudding Proper Tasty Yorkshire Pudding 6pk 228g**The Real Yorkshire Pudding Co.**£2.44**25 rev1y ago](https://www.amazon.co.uk/dp/B0DJH2WKTT) [**Morrisons Yorkshire Pudding 6pk 132g**Morrisons**£1.82**172 rev1y ago](https://www.amazon.co.uk/dp/B0DDL7SYV1) [**Iceland 12 Yorkshire Puddings 217g (Frozen)**Iceland**£1.02**305 rev3y ago](https://www.amazon.co.uk/dp/B0CBRTKJF5) [**Aunt Bessies 10 Proper Good Large Yorkshire Puddings 275g (Frozen)**Aunt Bessies**£2.16**145 rev3y ago](https://www.amazon.co.uk/dp/B0CBKTP8SB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aunt Bessies 10 Proper Good Large Yorkshire Puddings 275g (Frozen)**Aunt Bessies**£2.16**4.6★**▲ 136%**](https://www.amazon.co.uk/dp/B0CBKTP8SB) [**Morrisons Savers Yorkshire Puddings Pack of 15 (Frozen)**Morrisons**£0.52**4.3★**▲ 29%**](https://www.amazon.co.uk/dp/B01B40BNNC) [**Morrisons The Best Beef Dripping Yorkshire Puddings 192g Tray**Morrisons**£2.66**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B09XBPPS41) [**Morrisons Yorkshire Pudding 6pk 132g**Morrisons**£1.82**4.4★**▲ 14%**](https://www.amazon.co.uk/dp/B0DDL7SYV1) [**Morrisons Traditional Filled Yorkshire Pudding 400g**Morrisons**£4.02**4.5★**▲ 13%**](https://www.amazon.co.uk/dp/B0DK7R1YFZ)
**~~View all trending →~~**
## **What buyers say about yorkshire puddings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Nice taste, be careful not to overcooked as they become too crispy”*
**Quality-Overall**17%
*“Beautifully made”*
**Value For Money**16%
*“cheaper”*
**Baking**13%
*“Good puddings”*
**Cooking Instructions**10%
*“Good cook product”*
**Size-Overall**4%
*“good size”*
**Crispiness**3%
*“Nice taste, be careful not to overcooked as they become too crispy”*
**Texture/Consistency-Overall**2%
*“Light and fluffy”*
**Flavor**2%
*“Love these dripping Yorkshire puddings traditional flavour just not same with oil”*
**Advertised Vs Actual Product**1%
*“Just what I needed”*
### **What buyers complain about **
**Size-Overall**28%
*“Bigger than usual”*
**Taste-Overall**10%
*“Nothing special in the taste”*
**Storage Temperature**10%
*“Arrived thawed”*
**Quality-Overall**10%
*“Quality control must be non existant”*
**Flavor**5%
*“No flavour really”*
**Moist/Dry**5%
*“as I find them dry”*
**Cooking Instructions**5%
*“if you are cooking for 6,no point in having 10 puddings”*
**Crispiness**3%
*“as I find that they aren't too crisp then”*
## **Common questions**
- **Is yorkshire puddings profitable to sell on Amazon United Kingdom?**
- The niche generates £193K/yr across 13 tracked products. 90-day search growth is -39.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the yorkshire puddings niche?**
- 5 brands and 36 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yorkshire puddings?**
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Storage Temperature. The return rate is 0.0%.
- **When does demand for yorkshire puddings peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the yorkshire puddings niche?**
- Listings span £0.52–£4.02; the average listing price is £2.23 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.
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