---
title: "York Fruits Jellies — £120K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/york-fruits-jellies"
last_updated: "2026-07-31T12:28:27.269Z"
locale: en
meta:
description: "Niche score 43/100 · £120K/yr market · 71K searches/yr · £11.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £120K/yr market · 71K searches/yr · £11.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "York Fruits Jellies — £120K/yr Amazon UK Niche (2026) - Flapen"
---
# **york fruits jellies**
**Skip it**
Soft demand (-35.7% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 7Conversion 97Competition 13Returns 100Price range 17Avg price 44Brand share 19Review moat 87Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****251.9**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.23**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£120K**
£120K/yr · 71K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.07–£17.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-35.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, york fruits jellies is a £120K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **york fruits jellies market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£90K–£112K**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **10%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**53**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**5%**
- New Berry Fruits43% - Tilz28% - Barratt8% - The Great British Kitchen8% - Krazy Kandi5% - YORK FRUITS3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.7% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/york-fruits-jellies/trend)
## **Top york fruits jellies search terms**
- **york fruits jellies**18K/yr-33.8%15.8% conv. - **newberry fruits**14K/yr-24.6%12.6% conv. - **york fruits**12K/yr-39.7%13.0% conv. - **new berry fruits**7K/yr-40.3%8.5% conv. - **newberry fruits original**7K/yr-36.9%16.2% conv. - **newbury fruits**6K/yr-49.2%14.6% conv. - **new berry fruits jellies original**6K/yr-39.3%14.4% conv. - **meltis newberry fruits liquid centre**3K/yr-31.6%13.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/york-fruits-jellies/search-terms)
## **Top york fruits jellies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£18K30%£36K45%£54K60%£72K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Berry Fruits Jewels |Individually Wrapped Assorted Soft Centred Fruit Jellies|**New Berry Fruits**£6.62**4.4★1,570 rev](https://www.amazon.co.uk/dp/B07JC3TNMP) [2**Christmas Sweets York Fruits Jellies Box 350g - Sweets Gift Box Fruit Jellies Christmas Sweets For Friends & Family - Fruit Gums Jelly Sweets (1 Pack)**Tilz**£6.37**4.5★147 rev](https://www.amazon.co.uk/dp/B0BMGS878V) [3**Christmas Sweets York Fruits Jellies Box 2 x 350g - Sweets Gift Box Fruit Jellies Christmas Sweets For Friends & Family - Fruit Gums Jelly Sweets (2 Pack)**Tilz**£10.66**4.5★147 rev](https://www.amazon.co.uk/dp/B0BNC3L31Z) [4**Barratt Fruits 6 x 350g**Barratt**£17.02**4.6★108 rev](https://www.amazon.co.uk/dp/B0BBRD5X5S) [5**York Fruits Assortment 350g | Classic Soft Fruit Flavour Jellies Retail Box | Chewy Confectionery for Gifting and Sharing**Krazy Kandi**£5.07**3.9★5 rev](https://www.amazon.co.uk/dp/B0GKPWCR3G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**York Fruits Assortment 350g | Classic Soft Fruit Flavour Jellies Retail Box | Chewy Confectionery for Gifting and Sharing**Krazy Kandi**£5.07**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GKPWCR3G) [**Pack of 2 New Berry Fruits Assorted Soft Fruit Jellies Jewels Gift Sharing Classic Retro Individually Wrapped Treats Sweets - Packed by GARDEN GLAZE**GARDEN GLAZE**£13.62**25 rev1y ago](https://www.amazon.co.uk/dp/B0DXFP4W1Y) [**Jelly Fruits Bundle - Newberry Fruits Jewels Bag 160g - 6 Packs (New Berry Fruits with Liquid Centre) bundled by The Great British Kitchen**The Great British Kitchen**£16.51**33 rev3y ago](https://www.amazon.co.uk/dp/B0C84NWSP8) [**New Berry Fruits with Liquid Centre Bundle with Jelly Fruits Bundle of 2 Newberry Jewels 250g by The Great British Kitchen**The Great British Kitchen**£16.15**52 rev3y ago](https://www.amazon.co.uk/dp/B0BXNPCFRL) [**Christmas Sweets York Fruits Jellies Box 350g - Sweets Gift Box Fruit Jellies Christmas Sweets For Friends & Family - Fruit Gums Jelly Sweets (1 Pack)**Tilz**£6.37**147 rev3y ago](https://www.amazon.co.uk/dp/B0BMGS878V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**York Fruits Assortment 350g | Classic Soft Fruit Flavour Jellies Retail Box | Chewy Confectionery for Gifting and Sharing**Krazy Kandi**£5.07**3.9★**▲ 340%**](https://www.amazon.co.uk/dp/B0GKPWCR3G) [**Christmas Sweets York Fruits Jellies Box 2 x 350g - Sweets Gift Box Fruit Jellies Christmas Sweets For Friends & Family - Fruit Gums Jelly Sweets (2 Pack)**Tilz**£10.66**4.5★**▲ 205%**](https://www.amazon.co.uk/dp/B0BNC3L31Z) [**Barratt Fruits 6 x 350g**Barratt**£17.02**4.6★**— 8%**](https://www.amazon.co.uk/dp/B0BBRD5X5S) [**Jelly Fruits Bundle - Newberry Fruits Jewels Bag 160g - 6 Packs (New Berry Fruits with Liquid Centre) bundled by The Great British Kitchen**The Great British Kitchen**£16.51**4.3★**— 3%**](https://www.amazon.co.uk/dp/B0C84NWSP8) [**New Berry Fruits with Liquid Centre Bundle with Jelly Fruits Bundle of 2 Newberry Jewels 250g by The Great British Kitchen**The Great British Kitchen**£16.15**4.3★**— 3%**](https://www.amazon.co.uk/dp/B0BXNPCFRL)
**~~View all trending →~~**
## **What buyers say about york fruits jellies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**42%
*“Great taste”*
**Sweetness**12%
*“Sweet Treats”*
**Quality-Overall**11%
*“very good product especially as a gift”*
**Soft Feel**6%
*“They are soft centred”*
**Gifting Purpose**5%
*“Great for a gift”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Freshness**4%
*“Lovely and fresh”*
**Value For Money**3%
*“Excellent value”*
**Flavor**2%
*“The best thing is theres no strawberry flavour”*
**Crispiness**2%
*“Juicy and fruity”*
### **What buyers complain about **
**Value For Money**32%
*“expensive”*
**Advertised Vs Actual Product**10%
*“This item has a sticker on it saying this is a set do not separate”*
**Sweetness**8%
*“No sugar shell”*
**Dilute/Watery**5%
*“Not really liquid inside”*
**Durability**5%
*“Gone within a few hrs”*
**Ingredients-Overall**3%
*“No sugar shell”*
**Size-Overall**2%
*“are quite big”*
## **Common questions**
- **Is york fruits jellies profitable to sell on Amazon United Kingdom?**
- The niche generates £120K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the york fruits jellies niche?**
- 8 brands and 53 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in york fruits jellies?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Sweetness. The return rate is 0.0%.
- **When does demand for york fruits jellies peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.4× the quietest.
- **What does it cost to enter the york fruits jellies niche?**
- Listings span £5.07–£17.02; the average listing price is £11.23 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.
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