---
title: "Reviews — yoghurt - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/yoghurt/reviews"
last_updated: "2026-07-31T08:50:07.885Z"
locale: en
meta:
  description: "Niche score 60/100 · £1.4M/yr market · 2.8M searches/yr · £2.51 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £1.4M/yr market · 2.8M searches/yr · £2.51 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — yoghurt - Flapen"
---

# **yoghurt**

**Launch it**

A $1.4M/yr market growing +11.7% this quarter with returns at 0.0% — clears our launch bar.

Market size 84Growth 40Conversion 100Competition 75Returns 100Price range 0Avg price 7Brand share 45Review moat 70Quality gap 21

**Conversion**

**Incredible****19.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.4M**

£1.4M/yr · 2.8M searches

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Review moat**

**Good****706.98**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+11.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£2.51**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.14–£5.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100