---
title: "Yoghurt — £1.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/yoghurt"
last_updated: "2026-07-31T08:31:45.059Z"
locale: en
meta:
description: "Niche score 60/100 · £1.4M/yr market · 2.8M searches/yr · £2.51 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £1.4M/yr market · 2.8M searches/yr · £2.51 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Yoghurt — £1.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **yoghurt**
**Launch it**
A $1.4M/yr market growing +11.7% this quarter with returns at 0.0% — clears our launch bar.
Market size 84Growth 40Conversion 100Competition 75Returns 100Price range 0Avg price 7Brand share 45Review moat 70Quality gap 21
**Conversion**
**Incredible****19.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.4M**
£1.4M/yr · 2.8M searches
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Review moat**
**Good****706.98**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+11.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£2.51**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.14–£5.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, yoghurt is a £1.4M/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 78% of demand. Verdict: Launch it — 60/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yoghurt market data**
- **Units sold / yr**
- **600K–800K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **£1.5M–£2.0M**
- units × avg price
- **Conversion rate**
- **19.6%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **2%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**16 **—flat
**Sellers**
**37**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 72%
**Open market**
**18%**
- Morrisons44% - Fage14% - Yeo Valley7% - Oykos6% - Müller6% - ONKEN5% - Open — no brand owns it (10 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.
60K40KSpike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/yoghurt/trend)
## **Top yoghurt search terms**
- **yoghurt**909K/yr+8.5%10.4% conv. - **greek yoghurt**563K/yr+17.3%21.5% conv. - **yogurt**526K/yr+2.6%8.4% conv. - **yoghurts**167K/yr+7.0%10.2% conv. - **yogurts**146K/yr+1.7%9.1% conv. - **greek yogurt**115K/yr+3.6%14.8% conv. - **fage**66K/yr+51.6%14.9% conv. - **fage greek yoghurt**58K/yr+91.9%12.0% conv. - **muller corner**49K/yr+59.9%12.7% conv. - **muller**46K/yr+19.0%5.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/yoghurt/search-terms)
## **Top yoghurt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£55K8%£110K12%£165K16%£219K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Greek Style Yogurt 1kg**Morrisons**£2.05**4.6★1,183 rev](https://www.amazon.co.uk/dp/B07FTZMWRS) [2**Morrisons Fat Free Greek Style Yogurt 500g**Morrisons**£1.15**4.5★1,966 rev](https://www.amazon.co.uk/dp/B00C1EZ2KQ) [3**Morrisons The Best Greek Yogurt 10 Percent Fat 500 g**Morrisons**£2.46**4.6★409 rev](https://www.amazon.co.uk/dp/B07DC4RG8C) [4**Fage Total 5% Fat Strained Yoghurt 450g**Fage**£3.34**4.8★550 rev](https://www.amazon.co.uk/dp/B09TRVCDVD) [5**Morrisons The Best Fat Free Authentic Greek Yogurt 500 g**Morrisons**£2.39**4.6★276 rev](https://www.amazon.co.uk/dp/B07DWGKHG2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Greek Natural Yoghurt 4 x 100g**Morrisons**£1.56**198 rev1y ago](https://www.amazon.co.uk/dp/B0DJWJBTNK) [**Morrisons Thick & Super Creamy Strawberry Yoghurt 4 x 125g**Morrisons**£1.73**160 rev1y ago](https://www.amazon.co.uk/dp/B0FCFV3PPZ) [**Morrisons Thick & Super Creamy Peach & Passion Fruit Yoghurt 4 x 125g**Morrisons**£1.73**119 rev1y ago](https://www.amazon.co.uk/dp/B0FCFWG3SC) [**Müller Corner Crunch - 3 x Vanilla Chocolate / 3x Banana Chocolate 124g (Pack of 6)**Müller**£3.95**998 rev4y ago](https://www.amazon.co.uk/dp/B09WZGRNGN) [**Müller Corner Crunch - 3 x Chocolate Digestive / 3 x Strawberry Shortcake 124g (Pack of 6)**Müller**£3.84**366 rev4y ago](https://www.amazon.co.uk/dp/B09X5QN3H5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fage Total 0% Fat Strained Yoghurt 450g**Fage**£3.32**4.8★**▲ 65%**](https://www.amazon.co.uk/dp/B09RX1VDSY) [**Morrisons The Best Greek Yogurt 10 Percent Fat 500 g**Morrisons**£2.46**4.6★**▲ 57%**](https://www.amazon.co.uk/dp/B07DC4RG8C) [**Morrisons The Best Fat Free Authentic Greek Yogurt 500 g**Morrisons**£2.39**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B07DWGKHG2) [**Fage Total 0% Greek Yoghurt 950g**Fage**£5.31**4.8★**▲ 23%**](https://www.amazon.co.uk/dp/B011246PBK) [**Munch Bunch Double Up Fromage Frais Strawberry Vanilla 4 x 85g**Munch Bunch**£1.77**4.7★**▲ 22%**](https://www.amazon.co.uk/dp/B015Z9NJ8A)
**~~View all trending →~~**
## **What buyers say about yoghurt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“It's so creamy and delicious”*
**Quality-Overall**10%
*“As good as good quality real Greek yoghurt”*
**Value For Money**9%
*“Value for money”*
**Flavor**8%
*“a creamy taste”*
**Thickness**7%
*“Lovely thick yoghurt”*
**Nutritional Content**5%
*“Creamy and healthy”*
**Soft Feel**4%
*“Creamy soft”*
**Health Benefits-Overall**3%
*“Nice taste and healthy”*
**Texture/Consistency-Overall**3%
*“Taste amazing smooth texture”*
**Sweetness**2%
*“Honey so good”*
### **What buyers complain about **
**Value For Money**16%
*“They are a little overpriced for what they are”*
**Taste-Overall**13%
*“taste is a little bland”*
**Sweetness**13%
*“Not overly sweet”*
**Thickness**6%
*“they lose their thickness”*
**Sour**5%
*“I found it quite sour without the creaminess I like”*
**Durability**5%
*“Went off 1 day later”*
**Nutritional Content**2%
*“I was sad to have to give them up because they are too delicious for my new diet”*
**Artificial Sweeteners**2%
*“I hate the taste of sweeteners”*
**Flavor**2%
*“the salted caramel has no flavour just sweetness”*
**Salt Content**2%
*“the salted caramel has no flavour just sweetness”*
## **Common questions**
- **Is yoghurt profitable to sell on Amazon United Kingdom?**
- The niche generates £1.4M/yr across 45 tracked products. 90-day search growth is +11.7%. Flapen's verdict: Launch it (60/100).
- **How competitive is the yoghurt niche?**
- 16 brands and 37 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in yoghurt?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.0%.
- **When does demand for yoghurt peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the yoghurt niche?**
- Listings span £1.14–£5.31; the average listing price is £2.51 (sweet spot $15–$100). The average incumbent carries 707 reviews — the moat a new listing must climb.
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