---
title: "Yoghurt Drink — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/yoghurt-drink"
last_updated: "2026-07-31T10:08:08.531Z"
locale: en
meta:
description: "Niche score 33/100 · £35K/yr market · 108K searches/yr · £2.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £35K/yr market · 108K searches/yr · £2.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yoghurt Drink — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **yoghurt drink**
**Skip it**
Prices mostly outside the sweet spot ($1.71–$2.49) — this niche doesn't clear our bar today.
Market size 9Growth 24Conversion 97Competition 9Returns 100Price range 0Avg price 6Brand share 7Review moat 74Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****535.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£35K**
£35K/yr · 108K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£2.04**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.71–£2.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, yoghurt drink is a £35K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yoghurt drink market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£31K–£41K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Morrisons59% - Food Heaven12% - Anchor11% - Elmlea8% - Président6% - Iceland3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.
7K5KSpike '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/yoghurt-drink/trend)
## **Top yoghurt drink search terms**
- **whipped cream**55K/yr-16.7%8.6% conv. - **squirty cream**37K/yr+16.6%19.6% conv. - **spray cream**8K/yr-2.0%16.9% conv. - **whip cream**5K/yr-1.7%4.4% conv. - **sugar free whipped cream**3K/yr-2.9%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/yoghurt-drink/search-terms)
## **Top yoghurt drink products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£5K30%£10K45%£16K60%£21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Dairy Spray Cream 250g**Morrisons**£1.82**4.6★1,718 rev](https://www.amazon.co.uk/dp/B00SZP3HV6) [2**Morrisons Lighter Real Dairy Spray Cream 250g**Morrisons**£1.93**4.6★803 rev](https://www.amazon.co.uk/dp/B013NIB0UY) [3**Food Heaven Heavenly Whipped 200 ml**Food Heaven**£2.24**4.5★524 rev](https://www.amazon.co.uk/dp/B07SVYPVLM) [4**Anchor Original Real Cream Spray 250 g**Anchor**£2.36**4.6★679 rev](https://www.amazon.co.uk/dp/B0012K1BWS) [5**Elmlea Whipped Squirty 250g**Elmlea**£1.98**4.5★11 rev](https://www.amazon.co.uk/dp/B08WM4LYS9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Elmlea Whipped Squirty 250g**Elmlea**£1.98**11 rev11mo ago](https://www.amazon.co.uk/dp/B08WM4LYS9) [**Iceland Sweetened Dairy Cream 250g**Iceland**£1.80**21 rev3y ago](https://www.amazon.co.uk/dp/B0C5XD66GF) [**President Squirty Spray Cream 250g**Président**£2.49**61 rev3y ago](https://www.amazon.co.uk/dp/B07QJW6NKX) [**Food Heaven Heavenly Whipped 200 ml**Food Heaven**£2.24**524 rev7y ago](https://www.amazon.co.uk/dp/B07SVYPVLM) [**Morrisons Lighter Real Dairy Spray Cream 250g**Morrisons**£1.93**803 rev10y ago](https://www.amazon.co.uk/dp/B013NIB0UY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**President Squirty Spray Cream 250g**Président**£2.49**4.8★**▲ 47%**](https://www.amazon.co.uk/dp/B07QJW6NKX) [**Iceland Sweetened Dairy Cream 250g**Iceland**£1.80**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B0C5XD66GF) [**Elmlea Whipped Squirty 250g**Elmlea**£1.98**4.5★**▲ 31%**](https://www.amazon.co.uk/dp/B08WM4LYS9) [**Morrisons Lighter Real Dairy Spray Cream 250g**Morrisons**£1.93**4.6★**▲ 25%**](https://www.amazon.co.uk/dp/B013NIB0UY) [**Food Heaven Heavenly Whipped 200 ml**Food Heaven**£2.24**4.5★**— 5%**](https://www.amazon.co.uk/dp/B07SVYPVLM)
**~~View all trending →~~**
## **What buyers say about yoghurt drink**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“tastes creamy”*
**Texture/Consistency-Overall**14%
*“good consistency”*
**Sweetness**14%
*“Sweet and creamy with good value for money”*
**Durability**9%
*“Long life”*
**Ease Of Use**9%
*“Easy to use”*
**Value For Money**9%
*“good price for this one its Morrisons”*
**Quality-Overall**5%
*“Much better than the other top brands, highly recommend”*
**Nutritional Content**5%
*“without a lot of calories”*
**Crispiness**5%
*“Heavenly whipped cream”*
### **What buyers complain about **
**Quality-Overall**50%
*“Gross, disgusting and went in the dustbin”*
**Oily/Greasy**50%
*“didn't realise it was full of palm oil”*
## **Common questions**
- **Is yoghurt drink profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (33/100).
- **How competitive is the yoghurt drink niche?**
- 6 brands and 33 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in yoghurt drink?**
- Top complaints mined from reviews: Quality-Overall, Oily/Greasy. The return rate is 0.0%.
- **When does demand for yoghurt drink peak?**
- Demand peaks in Sep–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the yoghurt drink niche?**
- Listings span £1.71–£2.49; the average listing price is £2.04 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.
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