---
title: "Products — yerba mate - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/yerba-mate/products"
last_updated: "2026-07-31T11:14:43.266Z"
locale: en
meta:
  description: "Niche score 55/100 · £169K/yr market · 240K searches/yr · £10.11 avg price. Soft demand (+6.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £169K/yr market · 240K searches/yr · £10.11 avg price. Soft demand (+6.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — yerba mate - Flapen"
---

# **yerba mate**

**Worth a look**

Shows low returns (0.1%), but soft demand (+6.4% this quarter) keeps it on the watch list.

Market size 35Growth 33Conversion 75Competition 67Returns 100Price range 46Avg price 34Brand share 61Review moat 52Quality gap 50

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,416.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£2.99–£25.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£169K**

£169K/yr · 240K searches

**Avg price**

**Okay****£10.11**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+6.4%**

90-day search growth — must beat 0% to launch