---
title: "Yerba Mate — £169K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/yerba-mate"
last_updated: "2026-07-31T10:06:33.670Z"
locale: en
meta:
description: "Niche score 55/100 · £169K/yr market · 240K searches/yr · £10.11 avg price. Soft demand (+6.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £169K/yr market · 240K searches/yr · £10.11 avg price. Soft demand (+6.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yerba Mate — £169K/yr Amazon UK Niche (2026) - Flapen"
---
# **yerba mate**
**Worth a look**
Shows low returns (0.1%), but soft demand (+6.4% this quarter) keeps it on the watch list.
Market size 35Growth 33Conversion 75Competition 67Returns 100Price range 46Avg price 34Brand share 61Review moat 52Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,416.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.99–£25.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£169K**
£169K/yr · 240K searches
**Avg price**
**Okay****£10.11**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+6.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, yerba mate is a £169K/yr Amazon United Kingdom market (240K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yerba mate market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£152K–£202K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **60%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 88%
**Open market**
**25%**
- Playadito24% - Origeens15% - Rosamonte11% - The Natural Health Market9% - RIO AMAZON9% - TeeLux6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/yerba-mate/trend)
## **Top yerba mate search terms**
- **yerba mate**136K/yr+7.2%6.2% conv. - **yerba mate tea**60K/yr+0.4%5.1% conv. - **yerba mate tea bags**13K/yr-4.2%7.8% conv. - **yerba mate powder**4K/yr+100.2%3.5% conv. - **mate tea**9K/yr-6.9%6.2% conv. - **yerba**7K/yr+13.4%7.6% conv. - **mate drink**6K/yr+11.4%2.0% conv. - **yerba mate drink**2K/yr+21.2%1.4% conv. - **unimate tea**3K/yr+8.1%0.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/yerba-mate/search-terms)
## **Top yerba mate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£17K15%£25K20%£34K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yerba Mate Playadito Original 1 kg Pack of 1 - Argentina Loose Leaf Matte Blend With Stems and Leaves Argentinian Tea**Playadito**£9.42**4.7★4,635 rev](https://www.amazon.co.uk/dp/B006JY59TI) [2**Rio Amazon Yerba Mate Teabags Traditional South American Mate Tea Energy & Weight Support Slim Mate Tea Vegan Medium Caffeine 40 Teabags Green & Smoky Flavor Yerba Mate Tea Bags**RIO AMAZON**£10.07**4.5★655 rev](https://www.amazon.co.uk/dp/B01KYKISYA) [3**Yerba Mate Rosamonte with stems 1 kg (Pack of 1)**Rosamonte**£8.60**4.6★6,296 rev](https://www.amazon.co.uk/dp/B002ZBBTLG) [4**TeeLux Yerba Mate Tea Bags 50 Count Pure Natural Argentine Yerba Mate Rich Flavor with 3g/Bag Biodegradable Tea Bag**TeeLux**£9.63**4.2★263 rev](https://www.amazon.co.uk/dp/B0CJ8VG5YJ) [5**ORIGEENS ORGANIC YERBA MATE 200g | Yerba Mate Tea Hand-picked Unsmoked Leaf without stems not powdery | Energy and Detox Drink**Origeens**£9.04**4.5★1,377 rev](https://www.amazon.co.uk/dp/B085YCP67F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brewable Low-Calorie Fat-Burning Yerba Mate Tea 30pcs. Provides a Refreshing Blend of Vitamin D3 Magnesium and Mint Supports Gut Health Energizing Tea Suitable for Both Men and Women.**LIXINGLY**£11.46**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FXW8XLBT) [**Yerba Mate Tea Instant Powder Super Yerba Mate for Brain Fog & Gut Health Super Calm Energy Drink Mix Packets Stay Refreshed and Focused Throughout the Day - 30 Servings**YijiaXingzhou**£10.10**27 rev9mo ago](https://www.amazon.co.uk/dp/B0FKN2X1MG) [**Super Yerba Mate Instant Powder 30 Packets - Yerba Mate with Lemonade Flavor Triple Energy + Brain & Gut Support Lemon Refresh | Brain Fog Buster Focus Boost and Gut Health | Low Sugar Prebiotics**WeiWeiLa**£9.89**47 rev11mo ago](https://www.amazon.co.uk/dp/B0FKGNPCDJ) [**Cuppa & Co. Yerba Mate Tea Bags 50 Count Pure Natural Yerba Mate Biodegradable Tea Bag**Cuppa & Co.**£9.62**44 rev1y ago](https://www.amazon.co.uk/dp/B0FHGJ9G1V) [**Nutra Tea Yerba Mate & Gotu Kola - Yerba Mate Tea Coffee Alternative Fitness Tea - Caffeine Alternative Without The Jitters - 20 Individual Wrapped Bags - Herbal Infusion (1 Pack)**Nutra Tea**£7.33**115 rev1y ago](https://www.amazon.co.uk/dp/B0F4XHM6NB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rio Amazon Yerba Mate Teabags Traditional South American Mate Tea Energy & Weight Support Slim Mate Tea Vegan Medium Caffeine 40 Teabags Green & Smoky Flavor Yerba Mate Tea Bags**RIO AMAZON**£10.07**4.5★**▲ 242%**](https://www.amazon.co.uk/dp/B01KYKISYA) [**Brewable Low-Calorie Fat-Burning Yerba Mate Tea 30pcs. Provides a Refreshing Blend of Vitamin D3 Magnesium and Mint Supports Gut Health Energizing Tea Suitable for Both Men and Women.**LIXINGLY**£11.46**4.7★**▲ 184%**](https://www.amazon.co.uk/dp/B0FXW8XLBT) [**ORIGEENS YERBA MATE CUP - Yerba Mate Set with Handcrafted Mate Cup (Portugal) Bombilla and Organic Yerba Mate Tea - Gift Set**Origeens**£18.63**4.4★**▲ 103%**](https://www.amazon.co.uk/dp/B08GL3VY3K) [**Super Yerba Mate Instant Powder 30 Packets - Yerba Mate with Lemonade Flavor Triple Energy + Brain & Gut Support Lemon Refresh | Brain Fog Buster Focus Boost and Gut Health | Low Sugar Prebiotics**WeiWeiLa**£9.89**4.2★**▲ 91%**](https://www.amazon.co.uk/dp/B0FKGNPCDJ) [**Yerba Mate Playadito Original 1 kg Pack of 3 - Argentina Loose Leaf Matte Blend With Stems and Leaves Argentinian Tea**Playadito**£25.32**4.7★**▲ 49%**](https://www.amazon.co.uk/dp/B07F7R8D84)
**~~View all trending →~~**
## **What buyers say about yerba mate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“These are so yum and effective”*
**Quality-Overall**19%
*“Quality: It has plenty of dust, yes”*
**Flavor**9%
*“Rasberry flavour is very good”*
**Value For Money**7%
*“Worth the buy”*
**Energy Level**4%
*“I give thanks to the Amazon for sharing her energy”*
**Freshness**3%
*“The best refreshing tea I have ever had”*
**Health Benefits-Overall**3%
*“Ideal para el día a día”*
**Vegan/Organic**3%
*“Organic herbal”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Caffeine Content**2%
*“80 mg of caffeine is just the right amount”*
### **What buyers complain about **
**Taste-Overall**31%
*“Horrid taste”*
**Flavor**13%
*“I can't quite put my finger on the flavour”*
**Smell**9%
*“There is not a very nice smell”*
**Sweetness**7%
*“Not sweet either”*
**Caffeine Content**5%
*“What a caffeine hit”*
**Bitter**2%
*“it's very bitter”*
**Chunk/Clump/Collection**2%
*“so please could you maybe have a review of the stock as it was not dissolving in my bottle it was forming a lump inside”*
**Size-Overall**2%
*“realise how large the package was”*
**Value For Money**1%
*“they are more expensive than the virtue”*
**Artificial Sweeteners**1%
*“there is no artificial sweeteners in these”*
## **Common questions**
- **Is yerba mate profitable to sell on Amazon United Kingdom?**
- The niche generates £169K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the yerba mate niche?**
- 20 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in yerba mate?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.1%.
- **When does demand for yerba mate peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the yerba mate niche?**
- Listings span £2.99–£25.32; the average listing price is £10.11 (sweet spot $15–$100). The average incumbent carries 1,416 reviews — the moat a new listing must climb.
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