---
title: "Yerba Mate Tea — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/yerba-mate-tea"
last_updated: "2026-07-31T10:08:09.207Z"
locale: en
meta:
description: "Niche score 44/100 · £44K/yr market · 76K searches/yr · £9.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £44K/yr market · 76K searches/yr · £9.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yerba Mate Tea — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **yerba mate tea**
**Skip it**
A small market ($44K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 25Conversion 65Competition 44Returns 100Price range 30Avg price 32Brand share 44Review moat 63Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****994.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.87**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.99–£20.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£44K**
£44K/yr · 76K searches
According to Flapen's Amazon United Kingdom niche tracking, yerba mate tea is a £44K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yerba mate tea market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£39K–£49K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **74%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**18%**
- Origeens25% - Playadito15% - TeeLux15% - The Natural Health Market13% - RIO AMAZON10% - Rosamonte4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/yerba-mate-tea/trend)
## **Top yerba mate tea search terms**
- **yerba mate tea**60K/yr+0.4%5.0% conv. - **mate tea**9K/yr-6.9%6.2% conv. - **mate drink**6K/yr+11.4%2.4% conv. - **yerba mate uk**2K/yr+0.0%1.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/yerba-mate-tea/search-terms)
## **Top yerba mate tea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£7K20%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ORIGEENS ORGANIC YERBA MATE 200g | Yerba Mate Tea Hand-picked Unsmoked Leaf without stems not powdery | Energy and Detox Drink**Origeens**£9.04**4.5★1,377 rev](https://www.amazon.co.uk/dp/B085YCP67F) [2**TeeLux Yerba Mate Tea Bags 50 Count Pure Natural Argentine Yerba Mate Rich Flavor with 3g/Bag Biodegradable Tea Bag**TeeLux**£9.63**4.2★263 rev](https://www.amazon.co.uk/dp/B0CJ8VG5YJ) [3**Yerba Mate Playadito Original 1 kg Pack of 1 - Argentina Loose Leaf Matte Blend With Stems and Leaves Argentinian Tea**Playadito**£9.42**4.7★4,635 rev](https://www.amazon.co.uk/dp/B006JY59TI) [4**Rio Amazon Yerba Mate Teabags Traditional South American Mate Tea Energy & Weight Support Slim Mate Tea Vegan Medium Caffeine 40 Teabags Green & Smoky Flavor Yerba Mate Tea Bags**RIO AMAZON**£10.07**4.5★655 rev](https://www.amazon.co.uk/dp/B01KYKISYA) [5**ORIGEENS ORGANIC YERBA MATE 1Kg | Yerba Mate Tea Hand-picked Unsmoked Leaf without stems not powdery | Energy and Detox Drink**Origeens**£20.10**4.5★3,361 rev](https://www.amazon.co.uk/dp/B07W5VW65H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brewable Low-Calorie Fat-Burning Yerba Mate Tea 30pcs. Provides a Refreshing Blend of Vitamin D3 Magnesium and Mint Supports Gut Health Energizing Tea Suitable for Both Men and Women.**LIXINGLY**£11.46**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FXW8XLBT) [**Yerba Mate Tea Instant Powder Super Yerba Mate for Brain Fog & Gut Health Super Calm Energy Drink Mix Packets Stay Refreshed and Focused Throughout the Day - 30 Servings**YijiaXingzhou**£10.10**27 rev9mo ago](https://www.amazon.co.uk/dp/B0FKN2X1MG) [**Super Yerba Mate Instant Powder 30 Packets - Yerba Mate with Lemonade Flavor Triple Energy + Brain & Gut Support Lemon Refresh | Brain Fog Buster Focus Boost and Gut Health | Low Sugar Prebiotics**WeiWeiLa**£9.89**47 rev11mo ago](https://www.amazon.co.uk/dp/B0FKGNPCDJ) [**Cuppa & Co. Yerba Mate Tea Bags 50 Count Pure Natural Yerba Mate Biodegradable Tea Bag**Cuppa & Co.**£9.62**44 rev1y ago](https://www.amazon.co.uk/dp/B0FHGJ9G1V) [**ChariTea Mate Iced Tea: Sparkling Yerba Mate - 12 x 330ml cans**ChariTea**£18.46**26 rev1y ago](https://www.amazon.co.uk/dp/B0FHKX5C2Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rio Amazon Yerba Mate Teabags Traditional South American Mate Tea Energy & Weight Support Slim Mate Tea Vegan Medium Caffeine 40 Teabags Green & Smoky Flavor Yerba Mate Tea Bags**RIO AMAZON**£10.07**4.5★**▲ 252%**](https://www.amazon.co.uk/dp/B01KYKISYA) [**Yerba Mate Tea Loose Leaf 50g Brazilian Yerba Mate Naturally Caffeinated Herbal Infusion Coffee Alternative Smooth Earthy Taste Hot or Iced Tea | Your ExcellenTEA**Your ExcellenTEA**£4.13**4.7★**▲ 188%**](https://www.amazon.co.uk/dp/B0D9B4MT7K) [**Super Yerba Mate Instant Powder 30 Packets - Yerba Mate with Lemonade Flavor Triple Energy + Brain & Gut Support Lemon Refresh | Brain Fog Buster Focus Boost and Gut Health | Low Sugar Prebiotics**WeiWeiLa**£9.89**4.2★**▲ 122%**](https://www.amazon.co.uk/dp/B0FKGNPCDJ) [**Brewable Low-Calorie Fat-Burning Yerba Mate Tea 30pcs. Provides a Refreshing Blend of Vitamin D3 Magnesium and Mint Supports Gut Health Energizing Tea Suitable for Both Men and Women.**LIXINGLY**£11.46**4.7★**▲ 99%**](https://www.amazon.co.uk/dp/B0FXW8XLBT) [**The Natural Health Market Yerba Mate Tea Bags - 10 Count | Compostable Pyramid Bags | Unsmoked and Not Aged Yerba Mate Tea | Herbal Tea**The Natural Health Market**£2.99**4.6★**▲ 56%**](https://www.amazon.co.uk/dp/B01ERD8FQG)
**~~View all trending →~~**
## **What buyers say about yerba mate tea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Good Taste”*
**Quality-Overall**20%
*“Quality: It has plenty of dust, yes”*
**Value For Money**7%
*“Worth the buy”*
**Flavor**6%
*“Rasberry flavour is very good”*
**Energy Level**4%
*“I give thanks to the Amazon for sharing her energy”*
**Freshness**4%
*“Refreshing, & easy to drink”*
**Health Benefits-Overall**3%
*“Ideal para el día a día”*
**Vegan/Organic**3%
*“Organic herbal”*
**Advertised Vs Actual Product**3%
*“As expected”*
**Caffeine Content**2%
*“its a very refreshing veriety of green tea”*
### **What buyers complain about **
**Taste-Overall**26%
*“It doesnt taste fantastic”*
**Flavor**15%
*“Grate flavour”*
**Caffeine Content**10%
*“What a caffeine hit”*
**Sweetness**9%
*“Not sweet either”*
**Bitter**4%
*“it's very bitter”*
**Size-Overall**2%
*“realise how large the package was”*
**Chunk/Clump/Collection**2%
*“so please could you maybe have a review of the stock as it was not dissolving in my bottle it was forming a lump inside”*
## **Common questions**
- **Is yerba mate tea profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the yerba mate tea niche?**
- 16 brands and 27 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in yerba mate tea?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Caffeine Content. The return rate is 0.0%.
- **When does demand for yerba mate tea peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the yerba mate tea niche?**
- Listings span £2.99–£20.10; the average listing price is £9.87 (sweet spot $15–$100). The average incumbent carries 995 reviews — the moat a new listing must climb.
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