---
title: "Yeast — £269K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/yeast"
last_updated: "2026-07-31T10:06:00.249Z"
locale: en
meta:
description: "Niche score 42/100 · £269K/yr market · 319K searches/yr · £5.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £269K/yr market · 319K searches/yr · £5.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yeast — £269K/yr Amazon UK Niche (2026) - Flapen"
---
# **yeast**
**Skip it**
Prices mostly outside the sweet spot ($1.49–$8.98) — this niche doesn't clear our bar today.
Market size 49Growth 13Conversion 97Competition 27Returns 100Price range 0Avg price 15Brand share 31Review moat 57Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,215.47**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£269K**
£269K/yr · 319K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.43**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-24.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.49–£8.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, yeast is a £269K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yeast market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£272K–£326K**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#366**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**8%**
- BBB BAKING BEAUTY & BEYOND32% - Antimo Caputo17% - fermipan16% - Allinson14% - Morrisons7% - Blue Nile Foods5% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/yeast/trend)
## **Top yeast search terms**
- **yeast**123K/yr-21.9%13.6% conv. - **yeast for bread making**71K/yr-33.5%12.6% conv. - **instant yeast**18K/yr-22.9%12.0% conv. - **dried yeast**13K/yr-23.8%12.1% conv. - **dry yeast**11K/yr-24.3%12.3% conv. - **bread yeast**13K/yr-31.4%10.8% conv. - **active dry yeast**10K/yr-16.1%9.9% conv. - **caputo yeast**7K/yr+25.2%21.4% conv. - **fast action yeast**7K/yr-23.0%12.1% conv. - **dried yeast for bread making**8K/yr-41.2%12.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/yeast/search-terms)
## **Top yeast products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£27K20%£54K30%£81K40%£108K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Instant Dry Yeast for Bread and Pizza 50g Household Active Dry Instant Yeast for Bread Making Fast Action for Baking At Home and Bread Machine**BBB BAKING BEAUTY & BEYOND**£3.02**4.6★2,425 rev](https://www.amazon.co.uk/dp/B087P8KZW9) [2**Dry Yeast 100% Italian - Mulino Caputo**Antimo Caputo**£5.01**4.5★2,896 rev](https://www.amazon.co.uk/dp/B07Q5HDK4J) [3**500g Fermipan Yeast Instant Dried Yeast Baker Bakery Baking Bread Dough Catering**fermipan**£6.01**4.7★2,143 rev](https://www.amazon.co.uk/dp/B087RR6ZP3) [4**Morrisons Fast Action Yeast Sachets 56g**Morrisons**£1.61**4.5★553 rev](https://www.amazon.co.uk/dp/B00KU6YJJC) [5**Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Convenient Pre-Measured Yeast for Baking Bread Pizza & Pastries**Blue Nile Foods**£8.87**4.9★43 rev](https://www.amazon.co.uk/dp/B0FNX92P9W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Italian Instant Dry Yeast Sachets - 12 x 7g (84g) - Pre-Measured for Breads Pizzas & Leavened Goods - il Molino Chiavazza**Il Molino Chiavazza**£7.56**26 rev2mo ago](https://www.amazon.co.uk/dp/B0H1MPFVXH) [**Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Pre-Portioned Yeast for Bread Pizza & Pastry Perfection Tokov**Tokov**£8.82**7 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ7L4424) [**Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Convenient Pre-Measured Yeast for Baking Bread Pizza & Pastries**Blue Nile Foods**£8.87**43 rev11mo ago](https://www.amazon.co.uk/dp/B0FNX92P9W) [**Baking Beauty and Beyond Instant Dry Yeast for Hand Bread Machines - Professional Bakers for Bread Cake Pizza Dough Crust 200 Gram Bag**BBB BAKING BEAUTY & BEYOND**£5.98**2,425 rev2y ago](https://www.amazon.co.uk/dp/B08N61H9Y1) [**500g Fermipan Yeast Instant Dried Yeast Baker Bakery Baking Bread Dough Catering**fermipan**£6.01**2,143 rev6y ago](https://www.amazon.co.uk/dp/B087RR6ZP3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Pre-Portioned Yeast for Bread Pizza & Pastry Perfection Tokov**Tokov**£8.82**4.8★**▲ 341%**](https://www.amazon.co.uk/dp/B0GZ7L4424) [**Italian Instant Dry Yeast Sachets - 12 x 7g (84g) - Pre-Measured for Breads Pizzas & Leavened Goods - il Molino Chiavazza**Il Molino Chiavazza**£7.56**4.7★**▲ 340%**](https://www.amazon.co.uk/dp/B0H1MPFVXH) [**Allinson Easy Bake Yeast Tin 100g**Allinson**£5.40**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B07K4DQ4DB) [**Easy Bake Instant Yeast Sachets 12 x 7g Packs (Total 84g) Convenient Pre-Measured Yeast for Baking Bread Pizza & Pastries**Blue Nile Foods**£8.87**4.9★**▲ 35%**](https://www.amazon.co.uk/dp/B0FNX92P9W) [**Dry Yeast 100% Italian - Mulino Caputo**Antimo Caputo**£5.01**4.5★**— 6%**](https://www.amazon.co.uk/dp/B07Q5HDK4J)
**~~View all trending →~~**
## **What buyers say about yeast**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Performance-wise, it's consistently excellent”*
**Baking**18%
*“Great product and useful size for regular baking”*
**Value For Money**11%
*“Excellent value for money”*
**Ease Of Use**9%
*“Its so easy to”*
**Taste-Overall**7%
*“Compliments the flour”*
**Advertised Vs Actual Product**6%
*“Works as it should”*
**Freshness**5%
*“fresh until the exact moment you need them”*
**Durability**5%
*“I have used this for years with very good results”*
**Flavor**2%
*“The flavour it produces is clean”*
**Nutritional Content**2%
*“As its gluten free”*
### **What buyers complain about **
**Value For Money**14%
*“Waste of money”*
**Moist/Dry**11%
*“Everything onboard ends up a bit damp eventually no matter how it is stored”*
**Quality-Overall**11%
*“its bad quality”*
**Functionality-Overall**9%
*“Not work”*
**Size-Overall**9%
*“Didn't know it's such a big package”*
**Durability**5%
*“After 30 mins its still dead”*
**Smell**5%
*“just an awful smell”*
**Cooking Instructions**2%
*“I had to throw away 2 batches of dough, very disappointed”*
**Taste-Overall**2%
*“the taste seemed to have a slight edge to being better”*
**Contamination**2%
*“I don't know if it's been contaminated in any way”*
## **Common questions**
- **Is yeast profitable to sell on Amazon United Kingdom?**
- The niche generates £269K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the yeast niche?**
- 9 brands and 49 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in yeast?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Quality-Overall. The return rate is 0.0%.
- **When does demand for yeast peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the yeast niche?**
- Listings span £1.49–£8.98; the average listing price is £5.43 (sweet spot $15–$100). The average incumbent carries 1,215 reviews — the moat a new listing must climb.
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