---
title: "Reviews — wrights cake mix - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wrights-cake-mix/reviews"
last_updated: "2026-07-31T22:00:31.633Z"
locale: en
meta:
  description: "Niche score 46/100 · £209K/yr market · 516K searches/yr · £5.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £209K/yr market · 516K searches/yr · £5.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — wrights cake mix - Flapen"
---

# **wrights cake mix**

**Skip it**

Prices mostly outside the sweet spot ($1.93–$14.93) — this niche doesn't clear our bar today.

Market size 41Growth 16Conversion 76Competition 79Returns 100Price range 0Avg price 15Brand share 10Review moat 63Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****969.53**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£209K**

£209K/yr · 516K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-18.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.52**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.93–£14.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100