---
title: "Wrights Cake Mix — £209K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wrights-cake-mix"
last_updated: "2026-07-31T17:07:37.167Z"
locale: en
meta:
description: "Niche score 46/100 · £209K/yr market · 516K searches/yr · £5.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £209K/yr market · 516K searches/yr · £5.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wrights Cake Mix — £209K/yr Amazon UK Niche (2026) - Flapen"
---
# **wrights cake mix**
**Skip it**
Prices mostly outside the sweet spot ($1.93–$14.93) — this niche doesn't clear our bar today.
Market size 41Growth 16Conversion 76Competition 79Returns 100Price range 0Avg price 15Brand share 10Review moat 63Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****969.53**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£209K**
£209K/yr · 516K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.52**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.93–£14.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wrights cake mix is a £209K/yr Amazon United Kingdom market (516K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wrights cake mix market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **£221K–£276K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#187**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**94**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 71%
**Open market**
**2%**
- Betty Crocker81% - Wright's6% - Dr. Oetker5% - Pillsbury2% - General Mills2% - Culpitt Select2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.
13K8KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/wrights-cake-mix/trend)
## **Top wrights cake mix search terms**
- **cake mix**233K/yr-21.1%4.8% conv. - **betty crocker cake mix**114K/yr-9.9%7.7% conv. - **betty crocker**59K/yr-14.2%6.3% conv. - **cupcake mix**22K/yr-31.1%1.5% conv. - **wrights cake mix**16K/yr-19.6%2.3% conv. - **cake mixes**15K/yr-14.8%2.5% conv. - **cake mixes for baking**13K/yr-23.9%1.2% conv. - **vanilla cake mix**9K/yr-6.4%9.8% conv. - **baking mix**11K/yr-25.4%1.0% conv. - **baking mixes**9K/yr-36.5%0.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/wrights-cake-mix/search-terms)
## **Top wrights cake mix products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£17K12%£25K16%£33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Betty Crocker Velvety Vanilla Cake Mix 425g (Pack of 6)**Betty Crocker**£13.87**4.8★5,096 rev](https://www.amazon.co.uk/dp/B01NCSVFVS) [2**Betty Crocker Devils Food Chocolate Cake Mix 425g (Pack of 6)**Betty Crocker**£14.46**4.8★5,096 rev](https://www.amazon.co.uk/dp/B01MS49VCX) [3**Betty Crocker Favorites Super Moist White Cake Mix 14.25 oz**Betty Crocker**£5.27**4.8★1,200 rev](https://www.amazon.co.uk/dp/B0C47MQKJH) [4**A American Food Mart Betty Crocker Delights Super Moist Party Rainbow Cake Mix 376g (13.25oz)**Betty Crocker**£6.83**4.5★133 rev](https://www.amazon.co.uk/dp/B0C47JH94T) [5**Betty Crocker Velvety Vanilla Cake Mix 425g**Betty Crocker**£3.18**4.6★236 rev](https://www.amazon.co.uk/dp/B01LCC759I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Betty Crocker Super Moist White Cake Mix 404g**Betty Crocker**£5.91**10 rev6mo ago](https://www.amazon.co.uk/dp/B0CB4Q1LMT) [**Dr. Oetker Old School Pink Cake Mix 436g**Dr. Oetker**£2.82**7 rev11mo ago](https://www.amazon.co.uk/dp/B0FN8GL422) [**Betty Crocker Delights Super Moist Strawberry Cake Mix by General Mills 375g**General Mills**£6.43**26 rev1y ago](https://www.amazon.co.uk/dp/B0DHJ5JCBL) [**Dr. Oetker Vanilla Old School Traybake Cake Mix 436g - Includes Baking Tray**Dr. Oetker**£2.93**75 rev1y ago](https://www.amazon.co.uk/dp/B0DD5885GV) [**Betty Crocker Favorites Super Moist White Cake Mix 14.25 oz**Betty Crocker**£5.27**1,200 rev2y ago](https://www.amazon.co.uk/dp/B0C47MQKJH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Betty Crocker Favorites Super Moist White Cake Mix 14.25 oz**Betty Crocker**£5.27**4.8★**▲ 134%**](https://www.amazon.co.uk/dp/B0C47MQKJH) [**BETTY CROCKER - CAKE MIX - Super Moist Devils Food Chocolate Flavour 375 Grams Package of Cake Mix Baking Mix Tastes Like Homemade Easy To Bake**Betty Crocker**£5.96**4.7★**▲ 130%**](https://www.amazon.co.uk/dp/B0CB4MCHSY) [**Betty Crocker Super Moist White Cake Mix 404g**Betty Crocker**£5.91**4.0★**▲ 103%**](https://www.amazon.co.uk/dp/B0CB4Q1LMT) [**Dr. Oetker Old School Pink Cake Mix 436g**Dr. Oetker**£2.82**4.1★**▲ 50%**](https://www.amazon.co.uk/dp/B0FN8GL422) [**Betty Crocker Delights Super Moist Strawberry Cake Mix by General Mills 375g**General Mills**£6.43**4.0★**▲ 28%**](https://www.amazon.co.uk/dp/B0DHJ5JCBL)
**~~View all trending →~~**
## **What buyers say about wrights cake mix**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**22%
*“My son loves to bake”*
**Taste-Overall**21%
*“Wonderful, tasty, easy to use”*
**Value For Money**12%
*“Best value”*
**Quality-Overall**9%
*“Good quality mix”*
**Ease Of Use**8%
*“Easy to use”*
**Flavor**5%
*“Great flavour”*
**Sweetness**4%
*“Best chocolate cake mix”*
**Blend/Ratio**3%
*“DELICIOUS Brownie Mix”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Moist/Dry**3%
*“Tasty and moist”*
### **What buyers complain about **
**Moist/Dry**15%
*“A very Dry Cake”*
**Taste-Overall**14%
*“Strange tasting cake”*
**Nutritional Content**8%
*“This is NOT gluten free”*
**Quality-Overall**6%
*“not as good as expected”*
**Value For Money**6%
*“Not worth it without frosting”*
**Instructions/User Manual/Troubleshooting**6%
*“totally disapointed the instructions are in French There are no ingredients for frosting as shown on the packet Not even going to use this”*
**Ingredients-Overall**6%
*“Additive triggers”*
**Advertised Vs Actual Product**6%
*“false advertising no banana in it so it basically a plain bread mix it might as well be called raisen bread or coconut bread mix as you need buy”*
**Artificial Sweeteners**6%
*“He thought it was a little to artificial flavouring”*
**Durability**3%
*“didnt last long”*
## **Common questions**
- **Is wrights cake mix profitable to sell on Amazon United Kingdom?**
- The niche generates £209K/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the wrights cake mix niche?**
- 8 brands and 94 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in wrights cake mix?**
- Top complaints mined from reviews: Moist/Dry, Taste-Overall, Nutritional Content. The return rate is 0.0%.
- **When does demand for wrights cake mix peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the wrights cake mix niche?**
- Listings span £1.93–£14.93; the average listing price is £5.52 (sweet spot $15–$100). The average incumbent carries 970 reviews — the moat a new listing must climb.
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