---
title: "Wraps — £747K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wraps"
last_updated: "2026-07-31T10:05:44.671Z"
locale: en
meta:
description: "Niche score 55/100 · £747K/yr market · 702K searches/yr. Prices mostly outside the sweet spot ($0.87–$10.42) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £747K/yr market · 702K searches/yr. Prices mostly outside the sweet spot ($0.87–$10.42) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wraps — £747K/yr Amazon UK Niche (2026) - Flapen"
---
# **wraps**
**Worth a look**
Shows searches that convert (30.0% search→purchase), but prices mostly outside the sweet spot ($0.87–$10.42) keeps it on the watch list.
Market size 71Growth 26Conversion 100Competition 58Returns 100Price range 0Avg price 10Brand share 40Review moat 74Quality gap 42
**Conversion**
**Incredible****30.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****547.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£747K**
£747K/yr · 702K searches
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.55**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.87–£10.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, wraps is a £747K/yr Amazon United Kingdom market (702K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wraps market data**
- **Units sold / yr**
- **200K–250K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£710K–£888K**
- units × avg price
- **Conversion rate**
- **30.0%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**12%**
- Mission31% - Crosta & Mollica25% - Morrisons10% - Old El Paso9% - MISSION8% - Iceland7% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.
18K13KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/wraps/trend)
## **Top wraps search terms**
- **wraps**280K/yr-0.3%7.7% conv. - **tortilla wraps**98K/yr+2.8%5.5% conv. - **wrap**76K/yr+0.9%5.3% conv. - **wraps tortilla**65K/yr+11.1%8.7% conv. - **tortilla**59K/yr-6.3%8.6% conv. - **crosta and mollica**47K/yr+0.1%13.9% conv. - **tortillas**21K/yr-0.8%8.3% conv. - **protein wraps**17K/yr+1.1%14.5% conv. - **crosta**8K/yr+34.7%16.1% conv. - **sourdough pizza**7K/yr-3.8%7.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/wraps/search-terms)
## **Top wraps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£37K10%£75K15%£112K20%£149K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mission Protein Tortilla Wraps Pack of 6 367g**Mission**£1.89**4.5★89 rev](https://www.amazon.co.uk/dp/B0FCFVBTCZ) [2**Crosta Mollica Durum Wheat Piadina 300g**Crosta & Mollica**£1.96**4.6★107 rev](https://www.amazon.co.uk/dp/B0947822KG) [3**Old El Paso Regular Flour Tortillas Super Soft Pack of 8**Old El Paso**£1.84**4.5★1,207 rev](https://www.amazon.co.uk/dp/B00DYQ7Z1E) [4**MISSION 6 Wraps Chargrilled 367g**MISSION**£1.71**4.5★345 rev](https://www.amazon.co.uk/dp/B09XBQS1DD) [5**Iceland 8 Tortilla Wraps 496g**Iceland**£1.20**4.7★58 rev](https://www.amazon.co.uk/dp/B0C69YT7WH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons 8 Wholemeal Tortillas 488g**Morrisons**£1.47**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GYP884MC) [**Mission Carb Balance Tortilla Wraps 4pk 200g**Mission**£1.99**15 rev8mo ago](https://www.amazon.co.uk/dp/B0G2T96JTM) [**Crosta Mollica Salami Napoli Pizza 413g (Frozen)**Crosta Mollica**£5.31**11 rev8mo ago](https://www.amazon.co.uk/dp/B0FZW1XDGR) [**Morrisons Market Street Deli Spanish Style Potato & Onion Tortilla 500g**Morrisons**£3.19**29 rev1y ago](https://www.amazon.co.uk/dp/B0F5BX41GQ) [**Mission Protein Tortilla Wraps Pack of 6 367g**Mission**£1.89**89 rev1y ago](https://www.amazon.co.uk/dp/B0FCFVBTCZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons 8 Wholemeal Tortillas 488g**Morrisons**£1.47**5.0★**▲ 224%**](https://www.amazon.co.uk/dp/B0GYP884MC) [**RDX Boxing Hand Wraps 4.5M / 180 Inches Mexican Style Semi-Elastic MMA Inner Gloves - Wrist Support for Muay Thai Kickboxing BJJ Karate - Thumb Loop & Hook and Loop Closure - Cotton & Nylon Blend**RDX**£9.33**4.6★**▲ 124%**](https://www.amazon.co.uk/dp/B0060GR6BE) [**Crosta Mollica Durum Wheat Piadina 300g**Crosta & Mollica**£1.96**4.6★**▲ 107%**](https://www.amazon.co.uk/dp/B0947822KG) [**Iceland 12 Mini Tortillas 372g**Iceland**£1.44**5.0★**▲ 61%**](https://www.amazon.co.uk/dp/B0D3HYJ8NW) [**Crosta Mollica Salami Napoli Pizza 413g (Frozen)**Crosta Mollica**£5.31**4.7★**▲ 59%**](https://www.amazon.co.uk/dp/B0FZW1XDGR)
**~~View all trending →~~**
## **What buyers say about wraps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Tastes pretty good - though there are better duck wraps around”*
**Nutritional Content**13%
*“As I am on a low carb diet they are a god send”*
**Value For Money**11%
*“Cheap for sure”*
**Flavor**7%
*“It adds flavour without overpowering”*
**Advertised Vs Actual Product**3%
*“Just like normal ones”*
**Size-Overall**3%
*“Big & tasty”*
**Quality-Overall**3%
*“They turned out really well”*
**Crispiness**3%
*“crispy they are”*
**Freshness**3%
*“fresh”*
**Comfort-Overall**2%
*“its long and comfortable”*
### **What buyers complain about **
**Taste-Overall**20%
*“a bit bland in taste”*
**Flavor**19%
*“It really has no flavour”*
**Moist/Dry**9%
*“Unlike any other corn tortilla - these were EXTREMELY dry”*
**Value For Money**7%
*“Yes you can get cheaper”*
**Color**5%
*“Wrong colour”*
**Quality-Overall**5%
*“poor quality”*
**Stretchability/Expandability/Elasticity**2%
*“Its not stretchy”*
**Cooking Instructions**2%
*“They do t seem to cook no matter how you do them”*
**Stale/Rotten/Spoiled**2%
*“Stale tasting”*
**Salt Content**2%
*“thats not enough to offset the fact that they are way too salty, and too thin and crumbly”*
### **Top return reasons **
**Color**50%
**Size-Overall**20%
**Material Quality**8%
**Quality-Overall**4%
**Value For Money**2%
**Smell**2%
**Transparency**2%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**1%
**Functionality-Overall**1%
## **Common questions**
- **Is wraps profitable to sell on Amazon United Kingdom?**
- The niche generates £747K/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the wraps niche?**
- 12 brands and 43 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in wraps?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Moist/Dry. The return rate is 0.1%.
- **When does demand for wraps peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the wraps niche?**
- Listings span £0.87–£10.42; the average listing price is £3.55 (sweet spot $15–$100). The average incumbent carries 548 reviews — the moat a new listing must climb.
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