---
title: "Search terms — wrapped sweets - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wrapped-sweets/search-terms"
last_updated: "2026-07-31T11:08:38.807Z"
locale: en
meta:
  description: "Niche score 47/100 · £189K/yr market · 301K searches/yr · £7.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £189K/yr market · 301K searches/yr · £7.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — wrapped sweets - Flapen"
---

# **wrapped sweets**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 32Conversion 83Competition 51Returns 100Price range 13Avg price 19Brand share 9Review moat 71Quality gap 43

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****661.96**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£189K**

£189K/yr · 301K searches

**Growth**

**Okay****+5.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.00**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.90–£17.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand