---
title: "Products — wormwood - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wormwood/products"
last_updated: "2026-07-31T12:09:06.620Z"
locale: en
meta:
  description: "Niche score 52/100 · £50K/yr market · 63K searches/yr · £12.28 avg price. Soft demand (-28.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £50K/yr market · 63K searches/yr · £12.28 avg price. Soft demand (-28.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — wormwood - Flapen"
---

# **wormwood**

**Worth a look**

Shows low returns (0.1%), but soft demand (-28.8% this quarter) keeps it on the watch list.

Market size 12Growth 11Conversion 70Competition 52Returns 100Price range 71Avg price 52Brand share 76Review moat 80Quality gap 57

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****401.48**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****£5.35–£38.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£12.28**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£50K**

£50K/yr · 63K searches

**Growth**

**Bad****-28.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")