---
title: "Wormwood — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wormwood"
last_updated: "2026-07-31T10:06:31.709Z"
locale: en
meta:
description: "Niche score 52/100 · £50K/yr market · 63K searches/yr · £12.28 avg price. Soft demand (-28.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £50K/yr market · 63K searches/yr · £12.28 avg price. Soft demand (-28.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wormwood — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **wormwood**
**Worth a look**
Shows low returns (0.1%), but soft demand (-28.8% this quarter) keeps it on the watch list.
Market size 12Growth 11Conversion 70Competition 52Returns 100Price range 71Avg price 52Brand share 76Review moat 80Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****401.48**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****£5.35–£38.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£12.28**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£50K**
£50K/yr · 63K searches
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, wormwood is a £50K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wormwood market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£49K–£61K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#692**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**35%**
- ALPHA0119% - Roundway Supplements15% - Herbal Remedies by J.12% - HealthEssent7% - Hybrid Health6% - Old India6%
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -28.8% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/wormwood/trend)
## **Top wormwood search terms**
- **wormwood**49K/yr-30.6%6.8% conv. - **sweet wormwood**6K/yr-31.1%2.8% conv. - **wormwood capsules**5K/yr-14.7%7.0% conv. - **wormwood tincture**3K/yr-6.7%1.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/wormwood/search-terms)
## **Top wormwood products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wormwood Black Walnut and Clove Capsules | High Strength Supplement for Humans | 2 Months Supply | 60 Capsules 600mg per Serving | Vegan Supplement and UK Made (Pack of 1)**Roundway Supplements**£14.16**4.4★450 rev](https://www.amazon.co.uk/dp/B0F63PPVYF) [2**Clove Wormwood & Green Black Walnut Hull 525mg 90 Vegan Capsules High Strength Multi-Botanical Complex Supplement Resealable and Recyclable Pouch by Alpha01**ALPHA01**£8.22**4.5★1,137 rev](https://www.amazon.co.uk/dp/B0D5DT439G) [3**Wormwood Tea Dried Herb 50g - Detox Cleanse Kidney - Artemisa Absinthum - Herbal Remedies by J. - Piolun**Herbal Remedies by J.**£6.16**4.6★276 rev](https://www.amazon.co.uk/dp/B09S6467CY) [4**HealthEssent Wormwood Black Walnut and Clove Complex 1005mg High Strength Plant-Based Formula for Humans with Pumpkin Seed Slippery Elm & Papaya - (30 Day Supply) - 60 Vegan Capsules**HealthEssent**£10.46**4.4★154 rev](https://www.amazon.co.uk/dp/B0G1J7JPGT) [5**Hybrid Health Wormwood Black Walnut and Clove 600mg Supplement - 120 Vegan Capsules Optimal Strength Formula Independently Third Party Lab Tested 4 Months Supply**Hybrid Health**£11.08**4.4★31 rev](https://www.amazon.co.uk/dp/B0G4XVZK21)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wormwood Black Walnut & Clove Capsules 500mg Triple Herb Gut Support Complex 210 Capsules Digestive & Immune Support for Men & Women Colon Liver & Gut Health 210 Day Supply**nura wellness co.**£13.35**16 rev2mo ago](https://www.amazon.co.uk/dp/B0H166CW75) [**IDDA Herbal Wormwood Tea 200g 7.1 oz Dried and Cut Wormwood Herb Herbal Loose Leaf Tea**IDDA Herbal**£6.99**34 rev5mo ago](https://www.amazon.co.uk/dp/B0GMKLR4QH) [**ProBotanics Wormwood Black Walnut and Clove Liquid Drops - All-in-One Botanical Herbal Extract Supplement | Digestive Support and Detox Aid for Human Gut Health - Alcohol Free | Vegan - 60ml**ProBotanics**£16.45**21 rev5mo ago](https://www.amazon.co.uk/dp/B0GLJ3BC69) [**Black Walnut Wormwood Soft Capsules Black Walnut Hulls & Wormwood & Clove Bud High Strength Supplement for Humans Boosts Daily Energy Supports Digestive Comfort 240P**Onznoz**£13.76**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GK93HJ5P) [**Wormwood Black Walnut and Clove Herbal Drop Black Walnut & Wormwood & Pumpkin Seed & Clove 20-in-1 Liquid Drops Supports Immune Wellness Supports Digestive Health 60ml**Onznoz**£10.78**21 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ5W8HGK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**IDDA Herbal Wormwood Tea 200g 7.1 oz Dried and Cut Wormwood Herb Herbal Loose Leaf Tea**IDDA Herbal**£6.99**4.4★**▲ 388%**](https://www.amazon.co.uk/dp/B0GMKLR4QH) [**Wormwood Black Walnut & Clove Capsules 500mg Triple Herb Gut Support Complex 210 Capsules Digestive & Immune Support for Men & Women Colon Liver & Gut Health 210 Day Supply**nura wellness co.**£13.35**4.8★**▲ 382%**](https://www.amazon.co.uk/dp/B0H166CW75) [**ProBotanics Wormwood Black Walnut and Clove Liquid Drops - All-in-One Botanical Herbal Extract Supplement | Digestive Support and Detox Aid for Human Gut Health - Alcohol Free | Vegan - 60ml**ProBotanics**£16.45**4.4★**▲ 381%**](https://www.amazon.co.uk/dp/B0GLJ3BC69) [**Wormwood Black Walnut and Clove Herbal Drop Black Walnut & Wormwood & Pumpkin Seed & Clove 20-in-1 Liquid Drops Supports Immune Wellness Supports Digestive Health 60ml**Onznoz**£10.78**3.9★**▲ 236%**](https://www.amazon.co.uk/dp/B0GJ5W8HGK) [**Black Walnut Wormwood Soft Capsules Black Walnut Hulls & Wormwood & Clove Bud High Strength Supplement for Humans Boosts Daily Energy Supports Digestive Comfort 240P**Onznoz**£13.76**4.6★**▲ 226%**](https://www.amazon.co.uk/dp/B0GK93HJ5P)
**~~View all trending →~~**
## **What buyers say about wormwood**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent Product”*
**Advertised Vs Actual Product**7%
*“Worked as advertised”*
**Ease Of Use**7%
*“Easy to take”*
**Regulates Digestion**6%
*“Great Digestion Aid”*
**Taste-Overall**6%
*“slightly bitter taste that is quite nice even when taken on its own”*
**Value For Money**5%
*“Worth it”*
**Ease Of Chewing/Swallowing**5%
*“though I find I have no problems in swallowing them”*
**Side Effects**4%
*“No side effects”*
**Efficiency**4%
*“Worked well”*
**Ingredients-Overall**4%
*“I like the mix of ingredients in this product”*
### **What buyers complain about **
**Functionality-Overall**10%
*“Don't work”*
**Taste-Overall**7%
*“No strong taste”*
**Regulates Digestion**6%
*“Was told this would help my digestion BUT just gave me terrible indigestion”*
**Side Effects**6%
*“These tablets gave me terrible bloating and a really bad stomach ache and awful gas”*
**Value For Money**5%
*“It is a bit expensive”*
**Dosage**5%
*“Exceed the dose though”*
**Pain Relief-Overall**4%
*“Didn't feel better at all”*
**Acid Regulator/Stomach Ache Relief**4%
*“I have been struggling a lot with feeling very uncomfortable in the stomach in the evenings”*
**Quality-Overall**3%
*“Good product, poor quality control”*
**Smell**3%
*“can definitely smell the cloves”*
## **Common questions**
- **Is wormwood profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 25 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the wormwood niche?**
- 20 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in wormwood?**
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Regulates Digestion. The return rate is 0.1%.
- **When does demand for wormwood peak?**
- Demand peaks in Sep; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the wormwood niche?**
- Listings span £5.35–£38.23; the average listing price is £12.28 (sweet spot $15–$100). The average incumbent carries 401 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)