---
title: "Wkd — £241K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wkd"
last_updated: "2026-07-31T10:05:43.863Z"
locale: en
meta:
description: "Niche score 56/100 · £241K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £241K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wkd — £241K/yr Amazon UK Niche (2026) - Flapen"
---
# **wkd**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 76Conversion 54Competition 36Returns 99Price range 52Avg price 59Brand share 10Review moat 98Quality gap 53
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****46.72**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+61.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****£13.10**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£1.93–£29.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£241K**
£241K/yr · 410K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, wkd is a £241K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wkd market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£262K–£328K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#426**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **11%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**2%**
- VK40% - Breezer30% - Smirnoff13% - WKD10% - Titleist3% - Celebration Spirits2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +61.8% search growth over the last 90 days.
15K10KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/wkd/trend)
## **Top wkd search terms**
- **bacardi breezer**81K/yr+70.1%2.7% conv. - **wkd**80K/yr+41.4%3.1% conv. - **smirnoff ice**54K/yr+56.1%2.9% conv. - **wkd blue**34K/yr+17.9%2.3% conv. - **breezer**16K/yr+81.5%2.2% conv. - **vk party pack**7K/yr>1,000%9.5% conv. - **blue wkd**19K/yr+77.6%5.2% conv. - **vk alcohol**21K/yr-8.9%5.0% conv. - **alcopops**12K/yr+80.9%1.8% conv. - **breezers drinks**10K/yr+99.0%2.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/wkd/search-terms)
## **Top wkd products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£24K20%£48K30%£72K40%£96K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VK Party Pack 10 x 275ml | 3.4% ABV | Alcopops Party Pack | 10 Bottles | Vodka & Fruit Juice | Ready To Drink | Mixed Pack | Premixed Alcohol Drinks | Fruity Flavoured Sparkling Vodka Drinks |**VK**£7.06**4.6★48 rev](https://www.amazon.co.uk/dp/B0CPYKFHQT) [2**VK Blue Party Pack | 10 x 275ml Multipack |3.4% abv | Blue Alcopops | Sparkling Vodka Drink | Ready To Drink Alcoholic Mix | Mixed Berry | Party Drinks Pack | Pre-mixed**VK**£6.75**4.3★32 rev](https://www.amazon.co.uk/dp/B0FQWDWD1N) [3**BREEZER Zesty Orange Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles**Breezer**£15.53**4.8★90 rev](https://www.amazon.co.uk/dp/B0FCGCJLYX) [4**BREEZER Zingy Lime Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles**Breezer**£15.68**4.6★69 rev](https://www.amazon.co.uk/dp/B0FCGCCWJ3) [5**BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles**Breezer**£15.50**4.7★102 rev](https://www.amazon.co.uk/dp/B0FCGDLV6P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BREEZER Passionfruit Mango Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in a Ready to Drink Bottle**Breezer**£20.27**14 rev2mo ago](https://www.amazon.co.uk/dp/B0H1RPS21Z) [**Titleist Charleston Breezer Golf Cap Cypress/Black/White Adjustable**Titleist**£20.76**24 rev5mo ago](https://www.amazon.co.uk/dp/B0GJV651J3) [**BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle**Breezer**£1.93**1 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8QSL8P) [**BREEZER Zesty Orange Flavoured Alcoholic Drink 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle**Breezer**£2.04**2 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8QKTMS) [**BREEZER Zesty Orange Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles**Breezer**£15.53**90 rev1y ago](https://www.amazon.co.uk/dp/B0FCGCJLYX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Titleist Charleston Breezer Golf Cap Cypress/Black/White Adjustable**Titleist**£20.76**3.9★**▲ 288%**](https://www.amazon.co.uk/dp/B0GJV651J3) [**BREEZER Passionfruit Mango Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in a Ready to Drink Bottle**Breezer**£20.27**4.9★**▲ 283%**](https://www.amazon.co.uk/dp/B0H1RPS21Z) [**40 mm VK63 case watch PE50 case VK68 VK83 VK67 VK73 watch stainless steel case suitable for metal case for moonswatch case Black for VK movement**Generic**£26.00**0.0★**▲ 198%**](https://www.amazon.co.uk/dp/B0F9VM3RPS) [**BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle**Breezer**£1.93**5.0★**▲ 83%**](https://www.amazon.co.uk/dp/B0FJ8QSL8P) [**BREEZER Zesty Orange Flavoured Alcoholic Drink 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle**Breezer**£2.04**4.1★**▲ 44%**](https://www.amazon.co.uk/dp/B0FJ8QKTMS)
**~~View all trending →~~**
## **What buyers say about wkd**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“and an enjoyable fresh taste”*
**Value For Money**16%
*“Great price”*
**Flavor**10%
*“I found this one flavour to be super addictive”*
**Advertised Vs Actual Product**10%
*“Exactly as advertised and well handled”*
**Alcohol Flavor**9%
*“Nice drink”*
**Sweetness**4%
*“It has a sweet taste”*
**Freshness**4%
*“Very refreshing”*
**Comfort-Overall**2%
*“comfortable”*
**Size-Overall**2%
*“The 275 ml bottles are a convenient size”*
**Alcohol Content**1%
*“The 3.4% alcohol content is just right as it isn't strong enough to ruin the flavour”*
### **What buyers complain about **
**Taste-Overall**15%
*“At 3.4% there is no real alcohol taste to speak of”*
**Alcohol Content**11%
*“The 3.4% ABV means that the taste of alcohol is barely noticeable”*
**Ingredients-Overall**7%
*“Theres no ingredients on the label”*
**Durability**4%
*“Well they didn't last 24 hours”*
**Color**3%
*“The colour is a bit off putting as its quite orange and watery, so you expect an orange flavour”*
**Sweetness**3%
*“My only criticism is that they are a little sweeter than I personally prefer”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is wkd profitable to sell on Amazon United Kingdom?**
- The niche generates £241K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +61.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the wkd niche?**
- 7 brands and 43 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in wkd?**
- Top complaints mined from reviews: Taste-Overall, Alcohol Content, Ingredients-Overall. The return rate is 0.2%.
- **When does demand for wkd peak?**
- Demand peaks in Jul–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the wkd niche?**
- Listings span £1.93–£29.22; the average listing price is £13.10 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.
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