---
title: "Reviews — wings - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wings/reviews"
last_updated: "2026-07-31T11:20:26.515Z"
locale: en
meta:
  description: "Niche score 45/100 · £64K/yr market · 162K searches/yr · £6.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £64K/yr market · 162K searches/yr · £6.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — wings - Flapen"
---

# **wings**

**Skip it**

Soft demand (-19.6% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 15Conversion 66Competition 39Returns 99Price range 40Avg price 19Brand share 33Review moat 89Quality gap 78

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****215.71**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£1.35–£24.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£6.69**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£64K**

£64K/yr · 162K searches

**Growth**

**Bad****-19.6%**

90-day search growth — must beat 0% to launch